Apple Rebrands iTunes Podcasts as 'Apple Podcasts'

[MacRumors]

Apple today has rebranded iTunes Podcasts to be called "Apple Podcasts," and updated its marketing website for podcasters to learn how the new branding can help promote their shows. Apple Podcasts promo materials now include a new "Listen on Apple Podcasts" badge, while most of the pre-existing graphics standards and podcast identity guidelines remain unchanged.

The rebranding also stretches to the company's Twitter account, where iTunes Podcasts has now turned into @ApplePodcasts so users can get up-to-date recommendations on the newest and best podcasts right from their Twitter feed. The functionality and look of the official Podcasts iOS app appears to have remained the same for now.

It's official: iTunes Podcasts is now @ApplePodcasts. Podcasters, we've got a great new badge to help you promote your shows. ?💜📻 pic.twitter.com/c9ZWVmSCsq - Steve Wilson (@StephenWilson) April 13, 2017

The new name falls in line with Apple's recent decision to place the company's name in front of the service or product in question -- like Apple Music and Apple Pencil -- and further distances itself from iTunes. During the Code Media Conference this past February, Eddy Cue admitted that Podcasts are seeing a "huge resurgence," and that Apple will "absolutely" do more with the medium in the future.

Today's rebranding could be the first step in that direction for the company.

Article Link: Apple Rebrands iTunes Podcasts as 'Apple Podcasts'

 

[Sirious]

I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/

 

[M.PaulCezanne]

Could this be the first sign of the long awaited and much desired death of iTunes?????

 

[BB8]

Could this be the first sign of the long awaited and much desired death of iTunes?????

One can only hope.

 

[ArtOfWarfare]

I listen to ~6 different podcasts right now during my commute to and from work. I expect I'll probably do something else with that time once my car is fully autonomous next year.

So the resurgence is probably short lived, assuming most people are just listening while driving right now.

 

[nikicampos]

What's next.. the "Apple iPhone"

 

[Mad Mac Maniac]

I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/

Perhaps. But it would be breaking it up into several parts with only one of them being called "music".
[doublepost=1492096330][/doublepost]

What's next.. the "Apple iPhone"

It kind of already is the Apple iPhone... it would have to become the "Apple Phone"

 

[jayducharme]

It kind of already is the Apple iPhone... it would have to become the "Apple Phone"

I think that day will come. Apple has gradually begun to purge "i" from their device names. I can see the iMac simply get renamed the Mac.

 

[macduke]

This sounds like they're finally breaking up iTunes at WWDC. My prediction for new apps on the Mac: Apple Music, Apple Podcasts, Apple TV (maybe like the TV app on iOS, and has all your "iTunes" movies and shows as well?), and something new for iTunes U. I almost put Apple U, but that seems a little weird. So perhaps a new branding. As for managing iOS devices, they'll probably include a utility for Macs and PCs for the users who still do that—which I imagine is a small but vocal minority.

 

[adamjackson]

Tunes?

 

[Scottsoapbox]

Such innovation...

...in the marketing department.

 

[nfl46]

THANK YOU!

They may be finally working on this whole iTunes branding issue. Maybe a MASSIVE iTunes change is coming.

 

[NinjaHERO]

I love podcasts. But Apple really should have given people a way to monetize them. Free is great, but the people making them have to pay for it somehow. Which means a ton of ads. I'd happily pay for some podcasts to be ad free. Also for higher quality productions.

I don't want the free ones to vanish. I'd just like the option to either listen to ads or pay and not have to listen to ads for each cast.

I'm hoping that option is part of their future plans.

 

[logicstudiouser]

I think Apple is heading in the direction of axing the iTunes name altogether. They are already re-indexing in Google with iTunes Store content now being branded 'Apple Music'. I've noticed some album searches don't even include the '- iTunes' at the end of the title. I think it is a sign of things to come.
As much as I dislike it, I believe Apple is going to end up axing the iTunes Store and forcing users over to the Apple Music ecosystem.
We are seeing Apple consolidate in other areas of their business, wouldn't surprise me at all.

 

[LordQ]

I welcome this rebranding, next should be "Apple Phone", "Apple Pad", "Mac" (iMac) and iTunes should split into Apple Media Store (which would be nice if you could buy Macs and other products from there too) and Apple Music IMO.

 

[sully54]

If you think about it, evidence of the breakup of iTunes is right in front of us. iOS has separate apps for music, video (TV and Video apps), podcasts, and the App Store, which are all still currently integrated in iTunes on the mac side.

I would be surprised if Apple did not announce this breakup at wwdc.

 

[kilcher]

Such innovation...

...in the marketing department.

And some people say Apple can't work on two things at once!

 

[dwright1974]

What's next.. the "Apple iPhone"

I reckon the 10th anniversary model could well be 'Apple Phone'.

 

[Appleaker]

I don't like the unnecessary move towards 'apple' in the name of products and services. iTunes has become well established as a term, similar to iPhone but I can see them moving away from it.

 

[CmdrLaForge]

What I would want as a Podcaster is a way to sell my podcast on itunes in order to make some money.

 

[69650]

"Apple Phone Plus" and "Apple Pad Pro" doesn't exactly roll of the tongue.

 

[manu chao]

So the resurgence is probably short lived, assuming most people are just listening while driving right now.

For once, until a significant proportion of car users will have fully autonomous cars at least 20 years will have passed. I wouldn't call that time span 'short-lived'.

But more importantly, compared to driving, how many hours per week do you spend on:

• Running errands and what percentage of that time is spent not sitting in your car but, eg, walking, waiting in line, (un)loading your car, etc. ?
• Doing household chores?
• Doing any kind of exercise?

 

[cn1dlm]

I'm not surprised they are gradually getting rid the 'i' in front of their products and services, but the one thing I'm not looking forward to is yet another iCloud name crisis.

 

[coolfactor]

iTunes is not a bad name, it was just abused for too long. Glad to see Apple cleaning that up, but I don't necessarily agree with their direction ("Apple" everything).

 

[weup togo]

I love podcasts. But Apple really should have given people a way to monetize them. Free is great, but the people making them have to pay for it somehow. Which means a ton of ads. I'd happily pay for some podcasts to be ad free. Also for higher quality productions.

I don't want the free ones to vanish. I'd just like the option to either listen to ads or pay and not have to listen to ads for each cast.

I'm hoping that option is part of their future plans.

There are already plenty of subscription podcasts, e.g., https://www.connectpal.com/darksecretplace .

I'm glad Apple hasn't done this because if they did, they would take 30% and screw over the creators they way they do app developers.