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Apple Received Approval Just Last Week to Host First-Ever Event at Steve Jobs Theater

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Following several months of construction, Apple tomorrow will host its first-ever event at Steve Jobs Theater at its new Apple Park headquarters. Apple invited members of the press to the event on August 31.

steve-jobs-theater.jpg

Records uncovered by VentureBeat, however, show Apple didn't receive approval to host the event until the next day.

Cupertino, California city officials granted Apple a Temporary Certificate of Occupancy for Steve Jobs Theater on September 1, indicating that the theater has passed various fire and safety checks. The final signature was September 4.

temporary-certificate-steve-jobs-theater.jpg

Despite needing additional work of some kind, per the records, Steve Jobs Theater is now deemed to be a safe venue for the hundreds of journalists and other invitees that will sit down for tomorrow's iPhone X reveal.

Apple filed for the certificate on August 8, so it's likely that Tim Cook or another senior executive told Cupertino to hold off on signing the paperwork, which would have hinted at the location of Apple's September event.

Apple is among few companies that would go to such lengths to obscure or delay such information, but unfortunately for it, a leak of the iOS 11 golden master version has revealed many details expected to be announced tomorrow.

In addition to the iPhone X, Apple is widely rumored to unveil the less expensive iPhone 8 and iPhone 8 Plus, a new Apple TV with 4K video playback, and Apple Watch Series 3 models, including some with LTE connectivity.

MacRumors.com will provide full coverage of the keynote, which begins tomorrow at 10:00 a.m. Pacific Time.

Article Link: Apple Received Approval Just Last Week to Host First-Ever Event at Steve Jobs Theater
 
Article Link
https://www.macrumors.com/2017/09/11/steve-jobs-theater-temporary-approval/
Why do they bother going the extra lengths for obscurity when with every announcement more and more leaks occur? Hell, for being the inaugural event at a theatre called the Steve Jobs Theater, Steve Jobs would be severely pissed about the sheer amount of leaks.
 
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profets said:
Crikey, they sent out invites prior to having approval for using the theatre?
Click to expand...

Ha, you really think the city of Cupertino is going to deny any permits to Apple? As the article says, it’s likely that Apple “asked” them to hold off on signing and/or putting the documents in the public domain in order for their business interests/secrets to be protected, which is more important than following civic procedures.

Apple runs that town.
 
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nutriousmitten said:
Ha, you really think the city of Cupertino is going to deny any permits to Apple? As the article says, it’s likely that Apple “asked” them to hold off on signing and/or putting the documents in the public domain in order for their business interests/secrets to be protected.

Apple runs that town.
Click to expand...

True, and they likely knew it was just part of the process. Heck, maybe they even waited so that this sort of stuff didn't leak out before invites went out.
 
@itsthenewdc TOTALLY agree with you! I'm hoping when a majority of development moves into the new campus that we see secrecy come back ten-fold. As much as I enjoy reading MacRumors and other competitive journalistic sites... I'm also a bit disappointed in the fact that there will be little to no exciting news for me tomorrow other than the pre-order date / availability. Kind of a bummer really. Here's to knowing NOTHING about iPhone 9. >.<
 
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itsthenewdc said:
Why do they bother going the extra lengths for obscurity when with every announcement more and more leaks occur? Hell, for being the inaugural event at a theatre called the Steve Jobs Theater, Steve Jobs would be severely pissed about the sheer amount of leaks.
Click to expand...
I don't think Apple can control the employee that went rogue for whatever reason he wanted to leak iOS 11 GM.
 
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Jsameds said:
I hope we get a "One more thing..." at the end to properly christen the Steve Jobs Theater.

It would be a nice tribute.
Click to expand...

Please.

Unless it's new band colors in time for Autumn, Apple really wouldn't have anything we don't seem to know already.
 
profets said:
True, and they likely knew it was just part of the process. Heck, maybe they even waited so that this sort of stuff didn't leak out before invites went out.
Click to expand...
This type of approval probably took some time to get, and Apple (or likely their consultant) had been in discussions for a long time and knew approval was forthcoming once all the i’s were dotted.
 
ruchern said:
I don't think Apple can control that employee that went rogue for whatever reason he wanted to leak iOS 11 GM.
Click to expand...

It's possible they know who it is now though. Ways of telling who leaked what become ever more sophisticated... I agree it's more fun when a keynote presents stuff we have less of a clue about beforehand. It seems harder and harder to get that to be the case any more. It's too bad, in a way. Don't we like surprises?
 
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tliede20 said:
@itsthenewdc TOTALLY agree with you! I'm hoping when a majority of development moves into the new campus that we see secrecy come back ten-fold. As much as I enjoy reading MacRumors and other competitive journalistic sites... I'm also a bit disappointed in the fact that there will be little to no exciting news for me tomorrow other than the pre-order date / availability. Kind of a bummer really. Here's to knowing NOTHING about iPhone 9. >.<
Click to expand...

Im sure that will leak too, before the end of the day....
 
nutriousmitten said:
Ha, you really think the city of Cupertino is going to deny any permits to Apple? As the article says, it’s likely that Apple “asked” them to hold off on signing and/or putting the documents in the public domain in order for their business interests/secrets to be protected, which is more important than following civic procedures.

Apple runs that town.
Click to expand...

Seriously. If Tim Cook turned out to be a serial killer, the mayor of Cupertino would probably help him get rid of the bodies.
 
It's great that they could make this happen. I still hope that they bring back the "one more ting.." for this event.
 
HarryKeogh said:
Seriously. If Tim Cook turned out to be a serial killer, the mayor of Cupertino would probably help him get rid of the bodies.
Click to expand...

All "company town" cities are like that. You should have seen Rochester NY back when Kodak was king... they could do no wrong and probably no matter what ended up in the Genesee River... chemicals or otherwise lol.
 
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Jsameds said:
I hope we get a "One more thing..." at the end to properly christen the Steve Jobs Theater.

It would be a nice tribute.
Click to expand...
That would be entirely too human for Tim. These presentations must be about as exciting as Shop Vac demonstration.

Seriously, could they find a less charismatic face for Apple? They could've hired an out of work actor or something. Hell, an unfinished pine 2x4 would be more interesting than Tim.
 
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