Say Apple in 2 years put a customized variant of the A11 in a speaker and does so mindbending real time transform using the audio, users, whatever collected from the room, who on earth could do that besides maybe Samsung?
This shows the difference between Apple and Samsung (or other companies).
I’ve been doing live sound reinforcement since the 80’s. This industry has been way ahead of others when it comes to new audio technologies. Think about pulling into a new venue (stadium, arena or auditorium) and only having a couple hours to fine tune your audio so it sounds good. There’s a significant amount of audio processing going on. Similarly, live sound is concerned with efficiency. Getting the most volume out of the smallest speaker or having the most efficient amplifiers. When you have racks and racks of gear, saving a bit of energy here or there starts to add up.
Samsung acquired Harmon, which includes companies that make very high end (advanced) equipment for live sound. A few include: AKG, Studer, Lexicon, JBL, Soundcraft, dbx and Crown.
This gives Samsung access to companies with a wide range of audio capabilities. So where’s their self-tuning home audio? I don’t see any advanced sound bars, home theatre systems or even desktop speaker taking advantage of these resources. Everything Samsung sells is vanilla and the same as what everybody else sells. Nothing stands out.
Further, even Harmon is guilty of this. Soundcraft has Lexicon processing integrated into their consoles/systems. They realize that bringing the digital audio processing capabilities and integrating them into your console is superior to tacking them on as an afterthought. Harmon is also one of the worlds biggest suppliers of car audio decks. Yet I don’t see their car audio systems taking advantage of or using technology from their other divisions that do digital audio processing. It’s like the engineers at one division don’t even care about those at another division. One does car audio, another live sound, so it’s like they think there’s nothing to offer each other for technology.
So you have this big conglomerate of companies with most of them just doing their own thing. What a complete waste of talent.
You don’t see Apple buying companies just so they can have more products under their umbrella. Apple still has a small range of products/services even though they’ve acquired a lot of companies over the years. Samsung, meanwhile, has literally thousands of products, including the kitchen sink. They have their fingers in everything.
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You do you. For $700, I'd rather get a proper set of quality bookshelf speakers and a nice tube amp.
A tube amp? Can’t. Stop. Laughing.