If you could make calls and text on the phone, it could replace the phone. I don't see that people with phones would buy the iWatch unless they had money to burn.
Listen. There will be a range of models somewhere under $1000. Possibly starting under $500. There will ALSO be a special class of models in the thousands. They will all have the same functionality (save for GB or something), but in different tiers because of their band designs.
Don't think of it like the iphone or ipad pricing model. It's a range of devices to appeal to people's different design tastes. Different classes of designs, way different prices, same functionality.
Nobody with money wants to replace their Audemars Piguet Royal Oak with an iWatch,
Maybe during workout and certain occasions but as a high end watch, lollllllll r u serious
It would be very easy to spot someone wearing the iWatch in public. Just look for the duct tape.
You're talking about a market of perhaps tens of thousands of people worldwide who buy $60k watches. It isn't worth Apple's time to go after them. They're interested in the hundreds of millions who would pay a few hundred bucks for one.
"Apple is not cool enough... maybe if some cool people use our stuff more people will buy."
-Tim
I think this is the problem that Apple will face with the iWatch: not a lot of people actually *wear* watches any more.
20 years ago it would have been unusual for anyone to not wear one, but now if you take a sample of random people on the street I'd be surprised if more than 5-10% were. It's something that is no longer necessary in day to day life.
Perhaps in order to be successful, the iWatch needs to not look like a watch.
Of course I don't know for sure, but it stands to reason. Of course Apple would want to sell millions of the lower priced cheap models, and several of a higher tier. Apple wants their product to be a status symbol. Why would a celebrity wear a cheap watch when all of their friends are wearing expensive ones?
But if there is an expensive high class iWatch, it'll be the one everyone with money wants.
It's a good marketing strategy, if nothing else. Get a whole lot of top athletes wearing the iWatch on day one, and people are going to take notice.
And hey, if Apple does want to market this thing for fitness, it doesn't hurt to get feedback from people who are very fit and know what they want from something like this.
You're there with the money thing again fella.. let it go, any Tom dick or Harry can afford 399 on a handset.. it's not expensive, it's not a status symbol. It's not for the wealthy.. it's a white goods commodity these days.. can you imagine buyers of proper luxury brands slavering over a new release only 8 months after purchase...ready to bin "their pride and joy" on Craig's list.. is that how long the current attention span is.. boy do those static icons quickly get boring!..
It's a good marketing strategy??????
Like the way they launched the ipod?
Or the way they launched the iphone?
Ipad?
I don't recall them lining up a pile of celebrities to use it.
In marketing this is called borrowed interest. The product doesn't carry itself so lets attach it to something else that people like and maybe it will rub off.
THAT'S what you do when you're concerned the product is too weak to sell itself. The marketing strategy for the iphone was to show it and demo it. Period.
That's been Apple's marketing strategy for years.
A lot of the moves I'm seeing come out of Tim Cook are the decisions that come out of all big companies. That's not the end of the world ... but the old apple is kind of dying ...
We'll have to see where this leads. I fear it's to an iwatch that will tell you your blood sugar levels 24/7 .... hmmmm.
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On topic -- if Apple can make fitness band with all the rumored features AND make it look like a nice thin fashion watch it going to shock the world. That's a very tough sonata to play. I have high hopes, but I think we are a few generations off before it can fully mature into the watch of rumor maker's dreams.
Of course I don't know for sure, but it stands to reason. Of course Apple would want to sell millions of the lower priced cheap models, and several of a higher tier. Apple wants their product to be a status symbol. Why would a celebrity wear a cheap watch when all of their friends are wearing expensive ones?
But if there is an expensive high class iWatch, it'll be the one everyone with money wants.
My fear is if they make it too thin, it will only work sometimes or it will break within the year. It strikes me as hard to have an always exposed sensor on an object capable of measuring something like sweat and have that sensor work for years.
All these rumors and so little substance to them about how this could actually be done. The interesting thing is, what if Apple dropped a billion on R&D on this thing over the last two years. Think about that. Do you think Fitbit has spent even a million in R&D? Could Apple be leapfrogging our idea of what is technologically feasible.
That watch Kobe is wearing looks pretty big. And remember he's a rather large fellow, so that watch must be... OMG is it 2.5" across?!?
Haven't worn a watch on my wrist in 20 years. No plans to start either.
Me waring a phone in my pocket, just next to my nutz with all that radiation no chance.
- me, 15 years ago
Do I remember correctly that both Swatch and Rolex gave Apple the finger as partners in the project?
If true, both companies are in for a rude awakening.