Apple Regains Lead in Latest J.D. Power Tablet Customer Satisfaction Survey

[pgiguere1]

The surprise is not that Apple regained the lead, but that it lost it in the first place.

Many still believe this was a mistake that JD Power didn't want to admit.

Let's look at last year's numbers:

As you can see, Apple won in everything but price, but still lost overall. What this means is that each category is not weighted the same.

JD Power gave the weigth of each category. Some The Verge commenter did the math considering the weights:

And guess what, it still doesn't add up.

Even when you consired that the total might have been calculated before the star ratings were rounded, it's mathematically impossible for Samsung to have a higher score with the category biases JD Power provided.

When questioned about the situation, JD Power's director Kirk Parsons answered:

The differential between the price category scores of the iPad and the score of the Samsung tablets that were included in the survey was large enough to “more than offset” the score in the other four categories.

Which is total bul***** considering the weights provided.

Either JD Power should have provided the actual category biases they used to calculate the total, either they should have corrected the total using the initially provided category biases. Now they just decided to contradict maths instead without further justification.

tl;dr: Apple might never have lost it in the first place if JD Power didn't mess up their maths

 

[2457282]

My family uses the galaxy because of the price. That is what matters the most in this economy and rising gas prices and to folks who are entering the tablet market for the 1st time. Money is less in value just under 12% since 2009 and jobs have diminished. Apples solution to this is continue to sell older ipad models at lower price points. But why buy out dated ipad when you can get a new galaxy with up-to-date features. The time is soon approaching where Apple must find ways to lower their pricing across the board for tabs, desktops ect. And FYI, I’ll NEVER use anything Samsung – for life!

My guess is that many (most) of the folks on these sites like MR are able to (or willing to sacrifice to) spend larger amounts of money for an Apple product. I agree with you that when you look at the general population demographics, price is a bigger influence on purchasing decision than it is to those on this website. I for one am willing to save up for and spend the extra dollars to purchase Apple. I do not like to compromise on quality, integration or aesthetics. Right now, no one can touch apple on these three areas. Sure we can debate features, specs, whatever, but on the three areas I mentioned, I quote MC Hammer -- can't touch this.

I understand your perspective and respect where you are coming from. Having said that, I hope that whatever Apple does, it will never ever compromise. Otherwise, they will not be a premium brand and will not be able to ask for a premium price. And then I won't be able to sell my use apple product and get the highest resale value in the industry.

 

[BvizioN]

Ironically, all my Apple tablets are in cases to protect their nice design.

Personally I use a case to have the product on a great condition when I sell it. Apple products get really high bids if no scratches or marks + original packing on eBay. What I really don't get is a plastic build phone/tablet in a plastic protective case! I have Galaxy S5 and I wouldn't even dream of dressing it with these ugly cases with a flip cover and little display window for the screen that I have seen around.

 

[ghost of jobs]

I just dont understand how Samsung's tablet scored so high compared to Apple's iPad. Those numbers are literally impossible and far from reality.

Because the survey is done by normal folk who give honest opinions, not fanboys who hate the product before they even pick it up...

 

[kdarling]

What I really don't get is a plastic build phone/tablet in a plastic protective case!

I dislike slippery phones, whether glass or plastic.

So I almost always get a case that has more of a grippy back.

 

[PracticalMac]

probaly only reason Apple was 2ed last time was the over all those negative Samsmug ads.

 

[Crichton333]

The surprise is not that Apple regained the lead, but that it lost it in the first place.

Haha just that. This seems like a stumble for Apple, they will prevail.

 

[keterboy]

Because the survey is done by normal folk who give honest opinions, not fanboys who hate the product before they even pick it up...

Did you even read what i wrote? I meet many different people every day due to my job and i see many people with samsung tabs and many with ipads and whenever i get a chance i ask them about it, 20% dont give a damn, it just has to do what its supposed to do, but about 80% tell me they wish they had an ipad but they bought a samsung tab coz it was cheaper. And guess what, they hate it! Now go on and do you own research.

 

[TouchMint.com]

I guess price would be my Only concern. Them trying to push off a iPad 3 for whatever crazy price they had it at was a slap in the face.

 

[RedOrchestra]

The answer is in the story -

"Brand recognition is becoming increasingly important to consumers..."

nothing to do with performance, OS, etc. NOPE, it's all about owning an Apple product.