Nice one. It would be nice to see something like the iPhone 5c drop to around $350. It could at least scrape the surface of the sub-$400 market. But perhaps Apple is worried it would pull people away from the 5s and future 6, so they'd rather sell fewer phones at greater margins.
Amazing thing is that after the 5s and the Samsung Galaxy, the next best selling device is the 5c
Canada is in the same marketshare range as well; Europeans/Canadians like to have open and interoperable platforms.
In Europe, phones are usually bought outright - and buying a 600+ smartphone is hard to swallow for any customer.
If you believe the 5C is the third best selling device Globally I have a bridge to sell you.Amazing thing is that after the 5s and the Samsung Galaxy, the next best selling device is the 5c. So far it seems that the experiment has worked. So if they can find a way to continue to bring the cost down so that they play in the lower end markets without sacrificing quality, ecosystem, or profit, they will. But they will never be the cheapest, and I dont think they even want to be. They just need to be cheap enough where the people are willing to spend that little extra to get the better product. As I stated, the numbers clearly show that when the price is the same or close, people overwhelming seem to choose apple. for Apple that means they need to close the gap enough (not completely). for the competition they need to hope that never happens.
I think this is spot on too. I seem to remember them not being too worried about actual market share, as they are making something like 90% of the profit from the cell phone market. (It was maybe part of a Phil Schiller Keynote...my memory fails me I'm afraid.)
Edit: It appears I was too generous, this article has them at 73% of the profit.
The latest data from Canaccord Genuity, shared with AppleInsider by analyst T. Michael Walkley on Thursday, estimates that Apple took 56 percent of the operating profits for feature phones and smartphones in the third quarter of calendar 2013. Coming in close second was Samsung, which took 53 percent of industry profits.
In contrast, all of the competition lost money, with the exception of Sony, which broke even during the quarter. The biggest loser was struggling BlackBerry, which represented a negative 4 percent of industry profits, followed closely by Google-owned Motorola, taking negative 3 percent.
Nokia, LG and HTC were all about even with one another, each representing negative 1 percent of mobile profits, according to Canaccord Genuity.
Not really sure what this is all about!!
Is it iPhone supposed to sell more then all hundreds of models of Android devices? Because I don't know any single phone maker who sells more phones then Apple!
Samsung ended the quarter the same way it began the year: as the clear leader in worldwide smartphone shipments. But even with sustained demand for its Galaxy S III, S4, and Note models, as well as its deep selection of mid-range and entry-level models, the company realized a decline compared to the previous quarter. Nevertheless, the company maintained a sizable double-digit lead over the next vendor.
Apple posted record shipment volume during 4Q13, driven primarily by the addition of multiple countries offering the iPhone 5S and 5C, and sustained demand from its initial markets that saw these models launch at the end of 3Q13. Still, Apple had the lowest year-on-year increase of all the leading vendors. Now that Apple has finally arrived at China Mobile, it remains to be seen how much Apple will close the gap against Samsung in 2014.
Amazing thing is that after the 5s and the Samsung Galaxy, the next best selling device is the 5c. So far it seems that the experiment has worked. So if they can find a way to continue to bring the cost down so that they play in the lower end markets without sacrificing quality, ecosystem, or profit, they will. But they will never be the cheapest, and I dont think they even want to be. They just need to be cheap enough where the people are willing to spend that little extra to get the better product. As I stated, the numbers clearly show that when the price is the same or close, people overwhelming seem to choose apple. for Apple that means they need to close the gap enough (not completely). for the competition they need to hope that never happens.
And the point of analyzing market share is, what exactly? Why is this important?
I wish there was some other way to illustrate smartphone market share.
Right now it's broken down by platform... which seems like a good idea on the surface. Some companies are the platform... in the case of Apple and Blackberry. And Windows Phone is primarily Nokia at this point.
But then there's "Android"
The problem is... any phone running a version of Android is counted the same. It doesn't matter if it's a $599 flagship like the Galaxy S5... or a $59 el-cheapo phone sold in a developing nation. They all get the same credit. There is no distinction between various levels of phones.
Many industries have specific classifications of products. The automobile industry is a prime example.
Nobody compares sales of luxury sedans to sales of econobox hatchbacks... do they? Of course not. There are many different segments of the automobile industry.
But in the smartphone industry... everything is lumped together under one segment. It just seems weird.
I'd love to see these charts broken down between "under $400" and "over $400"
Apple doesn't sell a phone below $400. You could say Apple has 0% of the "under $400" market.
And yet... Apple is compared to companies who only sell phones under $400
That doesn't make a lot of sense.
iPhone6 may change these figures even a bit more in Apple's favor.
I'm still amazed no one here seems to GET IT.....
I know quite a few VERY clever people, in various industries. Clever people, with numbers you also like the tech.
They all have Android mobiles. Sony, HTC, Samsung etc. Top end models.
They laugh at the iPhone crowd.
They all see it as the dumbed down phone for Americans and those who don't really understand how to work proper things.
Like it or not, that's how they all see it.
Lock it down, Reduce customization, limit choices of models.
These things are not what they want.
Even where I myself work I know 3 people who have, for want of a better word "OutGrown" iPhones.
They had them, and over time got frustrated and wanted something they could have that exactly matched what they wanted.
Again, this is not me speaking, I'm passing on views. Deny them, sure, but it's real.
In practical terms Android is cheaper and more functional, and ease of use or good ecosystem is not of very big importance to europeans. Also, while Apple products are great for "consumer" use like music, photos, web browsing, etc, they are in many ways unsuitable for professional use, because it's hard to modify their software and hardware, there is basically only one iPhone and not dozens of models suitable for specific uses.Only 19% in Europe? Why is Apple weak here? It's a rich, Western economy with affluent consumers (compared to developing markets) nearly always paying more for American electronic goods than Americans do (eg Adobe software, Microsoft software, Apple hardware and so on). Maybe that's the problem?
Or perhaps Apple just doesn't understand the European way of doing things. Whatever, they seriously need to address this issue; a difference of 35% to 19% is just too big.
Only 19% in Europe? Why is Apple weak here? It's a rich, Western economy with affluent consumers (compared to developing markets) nearly always paying more for American electronic goods than Americans do (eg Adobe software, Microsoft software, Apple hardware and so on). Maybe that's the problem?
.
iPhone6 may change these figures even a bit more in Apple's favor.
And the point of analyzing market share is, what exactly? Why is this important?
It might be a good time to remind everyone that the ecosystem presented to Europeans is usually a lot worse (when it even exists) than that one available to USA customers.In practical terms Android is cheaper and more functional, and ease of use or good ecosystem is not of very big importance to europeans. Also, while Apple products are great for "consumer" use like music, photos, web browsing, etc, they are in many ways unsuitable for professional use, because it's hard to modify their software and hardware, there is basically only one iPhone and not dozens of models suitable for specific uses.
For example, if I want to write notes with a stylus, I have to buy Android tablet, even if I like Apple very much. If you add up these small cases where people prefer Android only because one specific feature that generally no one wants, but few people can't live without, you'll get that actually most people end up with Android, because they have hundreds of models suitable for every use.
I wish there was some other way to illustrate smartphone market share.
Right now it's broken down by platform... which seems like a good idea on the surface. Some companies are the platform... in the case of Apple and Blackberry. And Windows Phone is primarily Nokia at this point.
But then there's "Android"
The problem is... any phone running a version of Android is counted the same. It doesn't matter if it's a $599 flagship like the Galaxy S5... or a $59 el-cheapo phone sold in a developing nation. They all get the same credit. There is no distinction between various levels of phones.
Many industries have specific classifications of products. The automobile industry is a prime example.
Nobody compares sales of luxury sedans to sales of econobox hatchbacks... do they? Of course not. There are many different segments of the automobile industry.
But in the smartphone industry... everything is lumped together under one segment. It just seems weird.
I'd love to see these charts broken down between "under $400" and "over $400"
Apple doesn't sell a phone below $400. You could say Apple has 0% of the "under $400" market.
And yet... Apple is compared to companies who only sell phones under $400
That doesn't make a lot of sense.
Interesting though the 5S is getting a little long in the tooth (for cell phones). I'm waiting to see if Apple really does introduce a larger iPhone later this year.