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Apple Relaunches 'Shot on iPhone' Marketing Campaign for iPhone 6s

thermodynamic said:
Well, it took them 4 or 5 tries to get the same repackaged product (iTools, .Mac, MobileMe, and iCloud) to take off - assuming it has by now, and by choice instead of forcing the issue down peoples' throats (with shrouding other save options or only allowing the one "choice")

So repackaging the same vanity, egoist mugshot promotional will eventually take off too.
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No that was different b/c those were product reboots with changes vs just rehashing an ad series. I've been around since before iTools so I say this as a user. iTools was similar to .Mac which was similar to MobileMe which was similar to iCloud, but they were all unique in their own right from a technical perspective as well as their marketing moniker. Here we are just deal with Apple bringing back a retired ad campaign. Pure advertising only.
 
When press and fashion photographers use their phone cameras then you might crow about it.
 
Really, you're 800 dollar PHONE takes nice pictures? Know what takes better pictures? My 100 dollar camera.
 
Chupa Chupa said:
So the "s" is 6s now means "so our ad creativity is sapped so lets just rehash a photography campaign from a year ago"?
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I think it's mean to demean the iPhone camera without owning both a 6 and a 6S for proper comparison
 
Seems many here do not understand what actually makes a good photo.

The strength of a photograph and its ability to connect with a viewer has very little to do with the camera that captured the image. I have photos from my phones over the years that for me are just as compelling as those from my other so-called "real" cameras.

Good photographs start with a photographer's eye, imagination, life experiences, etc, along with one's ability to recognize the potential of what's in front of the lens, and to compose and create an image that hopefully stirs a viewer's mind.
 
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Chupa Chupa said:
Because for a company that is, and is viewed, as presenting the most brilliant marketing and advertising campaigns ever it looks lazy. Take Coke, another advertising and marketing standout. Do you see them regurgitating iconic marketing phrases such as "Coke is it," or "Have a Coke and a Smile," etc. No, they are constantly refreshing their ads and campaigns.

It's not the length of the campaign, it's the regurgitating it once its been retired. That is what gives the impressing they are 6s-tuck on finding new angles to sell the model.
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I think this is a little different than the examples you gave because they are showcasing art. There is new art to showcase. These ads help beautify bus stops and billboards by showing art in public spaces.
 
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jamezr said:
Yeah because the shots in the commercials couldn't be shot on any other phone?
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Trying to ask this with as little snark as possible. Do you understand the point of advertising? It's not about truth, accuracy, or technicality. It's about putting your product in the best light possible and, in the case of the iPhone, giving people the feeling that they can shoot great pictures like these with their phones.
 
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Over on ArsTechnica's web site, they just put up an article comparing photos taken with the iPhone 6s and a DSLR camera. As many people said, it probably wasn't the most sensible "match up", considering he selected a $2000+ Canon camera body, vs. something more "realistic" that your typical hobbyist might buy like a Canon Rebel.

But the overall point was, while you can take a lot of "acceptable" photos with an iPhone, there are still very good reasons to use a real DSLR camera instead. (For example, as soon as you're in a situation where you need to zoom in on a subject, the iPhone loses. The digital zoom is awful.)

The iPhone also makes it more difficult to "focus past" such things as bars or screens in front of a subject you're trying to photograph. (Caused real problems in his sample photos of animals in cages at the zoo.)

It's always kind of cool to see how good of photos someone is able to get from the iPhone ... but it's ultimately still an experiment in maximizing what you can do within a lot of limitations. Nothing wrong with Apple doing this kind of advertising, but people should be cautioned that these photos are "the best of the best" coming from the device, and not representative of what they can expect to see "on average" when shooting photos from their phone.
 
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kingtj said:
Over on ArsTechnica's web site, they just put up an article comparing photos taken with the iPhone 6s and a DSLR camera. As many people said, it probably wasn't the most sensible "match up", considering he selected a $2000+ Canon camera body, vs. something more "realistic" that your typical hobbyist might buy like a Canon Rebel.

But the overall point was, while you can take a lot of "acceptable" photos with an iPhone, there are still very good reasons to use a real DSLR camera instead. (For example, as soon as you're in a situation where you need to zoom in on a subject, the iPhone loses. The digital zoom is awful.)

The iPhone also makes it more difficult to "focus past" such things as bars or screens in front of a subject you're trying to photograph. (Caused real problems in his sample photos of animals in cages at the zoo.)

It's always kind of cool to see how good of photos someone is able to get from the iPhone ... but it's ultimately still an experiment in maximizing what you can do within a lot of limitations. Nothing wrong with Apple doing this kind of advertising, but people should be cautioned that these photos are "the best of the best" coming from the device, and not representative of what they can expect to see "on average" when shooting photos from their phone.
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as you say it's advertising. I'm skeptical that anyone really believes a smartphone camera is as good as a DSLR (or will walk away with that impression from this ad campaign).
 
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Eye of horus...

Here is a list of some other symbolic pictures this month: (link may be NSFW, depending on where you work)

And more of the same.

2F5DDA8D00000578-0-image-m-109_1450107093965.jpg
 
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kingtj said:
Over on ArsTechnica's web site, they just put up an article comparing photos taken with the iPhone 6s and a DSLR camera. As many people said, it probably wasn't the most sensible "match up", considering he selected a $2000+ Canon camera body, vs. something more "realistic" that your typical hobbyist might buy like a Canon Rebel.

But the overall point was, while you can take a lot of "acceptable" photos with an iPhone, there are still very good reasons to use a real DSLR camera instead. (For example, as soon as you're in a situation where you need to zoom in on a subject, the iPhone loses. The digital zoom is awful.)

The iPhone also makes it more difficult to "focus past" such things as bars or screens in front of a subject you're trying to photograph. (Caused real problems in his sample photos of animals in cages at the zoo.)

It's always kind of cool to see how good of photos someone is able to get from the iPhone ... but it's ultimately still an experiment in maximizing what you can do within a lot of limitations. Nothing wrong with Apple doing this kind of advertising, but people should be cautioned that these photos are "the best of the best" coming from the device, and not representative of what they can expect to see "on average" when shooting photos from their phone.
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A committed or good photographer will recognize the limitations of their cameras. And all cameras have limitations, including high-end dSLRs.

In the end, the strength of a photograph has little to do with the gear that was used to capture it. Sure, there are edge situations; i.e. shooting in low light, shooting professional sports, etc. But those edge cases are not Apple's market.

Compelling photographs originate from the photographer's eye and imagination, and the ability to take what's before the lens and make an image that stirs a viewer's imagination, releasing narrative, that ultimately evokes a connection between photo and viewer.

I've done documentary projects with my iPhone. And with my dSLRs. I really have no preference. They all work fine.
 
Chupa Chupa said:
Because for a company that is, and is viewed, as presenting the most brilliant marketing and advertising campaigns ever it looks lazy. Take Coke, another advertising and marketing standout. Do you see them regurgitating iconic marketing phrases such as "Coke is it," or "Have a Coke and a Smile," etc. No, they are constantly refreshing their ads and campaigns.
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Well, that is not entirely correct. We do see that annoying illuminated Coke truck every year around Christmas. And McDonalds recycles their campaigns all the time here in Europe.
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Kajje said:
I think it's mean to demean the iPhone camera without owning both a 6 and a 6S for proper comparison
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I have a 6 and my wife a 6s. There is a universe of difference in photo quality. I'm astounded as to how Apple succeeds in such large improvements in each update.
 
jamezr said:
Who said that? I sure didn't. I would rather them focus on the features that make using an iphone different.
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See, this is the exact mentality of a forum poster on an enthusiast board. Narrow-minded thinking. You have to think about the consumer who is not in tune with Apple's products. I have an iPhone 6 Plus. I honestly don't know how great the Samsung Galaxy S6's camera is because I don't keep up with Samsung's phones as I have no interest in Android.

You do realize there are literally thousands of people that are thinking of getting a new camera and an iPhone (for other purposes) and have the notion that a Smartphone camera is nothing more than a low-grade SnapChat camera that couldn't compete with a good quality point and shoot.
That's the whole point of the ad. The rest of the world is not "US" on this forum.
 
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ppcebay said:
I too think this campaign is brilliand and like it, it has more to do with art than specs.
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I liked the campaign last year. This year it's kind of long in the tooth, and it does very little to distinguish the 6s from the 6.

And it kind of suggests for anyone who is buying the iPhone for photos that last year's 6 took pictures as good looking as the current model, so when they get to the store, and find last year's 6 is $100 cheaper, there's no reason not to buy it, because last year's billboards looked as good as this year's.

I'm a little incredulous actually. Apple would have known before they released the 6S that it was going to have the "better" camera, so why not save the campaign for the new phone which was going to need a little help in terms of features to differentiate it from the previous identical looking model?
 
The thing is, with the right gear (lights, lenses, setting and such) even a modest camera can make gorgeuos photo, the camera is probably one of the important things but not the only and probably not even the most important, getting the right set up, the right angle, the right light and of course envisioning the shot before you make it all play a HUGE role, the camera if used correctly can make a difference.
 
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I think the cow is getting a little low from all the milking Apple has been doing on this campaign...
 
HenryDJP said:
See, this is the exact mentality of a forum poster on an enthusiast board. Narrow-minded thinking. You have to think about the consumer who is not in tune with Apple's products. I have an iPhone 6 Plus. I honestly don't know how great the Samsung Galaxy S6's camera is because I don't keep up with Samsung's phones as I have no interest in Android.

You do realize there are literally thousands of people that are thinking of getting a new camera and an iPhone (for other purposes) and have the notion that a Smartphone camera is nothing more than a low-grade SnapChat camera that couldn't compete with a good quality point and shoot.
That's the whole point of the ad. The rest of the world is not "US" on this forum.
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Why is it narrow minded to want to see features advertised? I want to see features advertised that my current iPhone camera has.
 
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