Oh my. That's quite a broad statement. I doubt many people are the way you say they are. I for one am not. And while I'm not a contract lover, it makes it easier for me to afford an iPhone upfront. I don't see it as devaluing the product just because the upfront costs are lower. Anyone with a half a brain can see they are paying for the phone full price eventually.I hate contracts because people do not understand them. Subsidized pricing lowers the value of the equipment to the point where they feel entitled to replace it for any model at any time. Then when they treat their equipment like crap and break it they complain that they should get a free device (and often an upgrade) because they are still under contract. I say no contracts. Pay full price or go with out! Rabble rabble rabble!