Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad

[Michael Scrip]

Why would Apple release a cheaper product to replace a more expensive product? I don't get it. Maybe it's a good idea to lower down the revenue.

Think of it this way:

2 sizes of iMac... 2 sizes of Macbook Air... 2 sizes of Macbook Pro... 2 sizes of Macbook Pro with Retina. And now 2 sizes of iPad.

Plus 3 phones... 5 iPods... etc.

It's actually a normal thing... having a product line instead of just one product.

Or by using your logic... the 11" Macbook Air destroyed 13" Macbook Air sales.

And the Ford Fiesta destroyed Focus and Fusion sales...

 

[Rot'nApple]

Should have the iPad and iPad Mini with Siri singing...

I'll arrive before Christmas. You can expect delivery. I'll arrive before Christmas... But only in your dreams!

Merry Christmas to all my fellow MacRumor friends and have a Candied Apple New Year!
/
/
/

 

[ThisIsNotMe]

Feels too long and not "up beat" like most of their commercials.
Now to be fair its not nearly as painful as those Google commercials that feel like they are 1/2 hour.

 

[IJ Reilly]

Bing Crosby did not write this song, he just recorded it, as have many others. It's always kind of annoying when performers get credited for writing songs they record instead of the songwriter, and when actors get credited for lines written by screenwriters.

 

[blackhand1001]

Better than the Samsung naughty Mrs. Clause ad.

I'll take these ads any day over the stupid bump your phones Samsung ads.

Most people I know like the samsung ads. Even iphone users.

 

[apple-win]

Think of it this way:

2 sizes of iMac... 2 sizes of Macbook Air... 2 sizes of Macbook Pro... 2 sizes of Macbook Pro with Retina. And now 2 sizes of iPad.

Plus 3 phones... 5 iPods... etc.

It's actually a normal thing... having a product line instead of just one product.

Or by using your logic... the 11" Macbook Air destroyed 13" Macbook Air sales.

And the Ford Fiesta destroyed Focus and Fusion sales...

iPad is already the king in tablet market. The name "iPad" will goes into dictionary, seriously. People will buy the big iPad if there is no small one in the market. I don't think Apple need to give customer choice in this case.

If Apple, for any bad reason, had started from a iPad mini first, then it make sense to release a more expensive bigger iPad to capture more money from high-end customers.

 

[SeattleMoose]

awwwww....sweet commercial.

 

[nagromme]

I love how the resolution show on iChat is full blast flawless crystal clear HD...never achievable IRL.

Of course the "screen images are simulated" disclaimer makes it all ok.

How can the cam view in the ad be HD, if it’s a small inset INSIDE of a video picture?

Assuming the ad is run at 1280x720, even the large iPad’s image is smaller than 640x480.

It’s shown defect-free, I’ll grant you, and all video systems sometimes show glitches. But not always. I’ve sometimes seen crystal-clear Facetime even internationally, if both people have a good connection. And if they don’t—they’ll still get to see their family or share a song.

 

[swarmster]

I love how the resolution show on iChat is full blast flawless crystal clear HD...never achievable IRL.

Of course the "screen images are simulated" disclaimer makes it all ok.

lol, what? The resolution of that entire YouTube video is lower than the FaceTime HD cameras they use now. Have you used a modern Mac/iOS device?

 

[AFDoc]

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

LoL are you kidding me? When jobs was around all they had was hipsters dancing around in pastel colors to irritating music. Not a big fan of this commercial but at least it's not a bunch of metrosexuals jumping around the screen in skinny jeans.

----------

And if you could "bump" iPhones (using NFC, not that cheezy app) to share videos, pics and stuff, people would swoon like it was the second coming. Just saying.

I agree with your first part but if there is an app to do the same thing what's the issue of using it? Of course it would be better to have it as a native app but I've used bump before with great success.

Sigh.
I hate to be *that guy*, but commercials featuring "I'll Be Home For Christmas" and "Santa Claus" ...
Can we just admit these things are CHRISTMAS ADS, not "Holiday Ads", please? WTF.

Why do you care what people call it? If any one wants to call it holiday instead of Christmas it in no way shape or form affects you in the least. So happy holidays bud.

 

[kirky29]

Enjoyed it!

 

[bassfingers]

This commercial is so awkward

 

[Michael Scrip]

iPad is already the king in tablet market. The name "iPad" will goes into dictionary, seriously. People will buy the big iPad if there is no small one in the market. I don't think Apple need to give customer choice in this case.

If Apple, for any bad reason, had started from a iPad mini first, then it make sense to release a more expensive bigger iPad to capture more money from high-end customers.

The 11" Macbook Air came after the 13" Macbook Air.

The iPod Mini, Nano and Shuffle came after the fullsize iPod.

And some people think the big iPad is a little too heavy.

Don't forget... EVERY Apple product makes a profit. It's not like Apple is suddenly selling the iPad Mini at cost like the other small tablet makers.

When someone buys the iPad Mini... Apple gets a certain amount of profit.

But when someone buys some cheap Android tablet... Apple gets ZERO dollars. The $399 and under market is an area of interest.

Yes... Apple is the king of the $499 tablet market. But they now have a chance to dominate another part of the market too.

 

[dampfnudel]

Appropriately, grandpa has the large iPad. I've heard a couple of older iPad users say the iPad mini screen is just too small for them to read.

Too small or too fuzzy?

 

[apple-win]

The 11" Macbook Air came after the 13" Macbook Air.

The iPod Mini, Nano and Shuffle came after the fullsize iPod.

And some people think the big iPad is a little too heavy.

Don't forget... EVERY Apple product makes a profit. It's not like Apple is suddenly selling the iPad Mini at cost like the other small tablet makers.

When someone buys the iPad Mini... Apple gets a certain amount of profit.

But when someone buys some cheap Android tablet... Apple gets ZERO dollars. The $399 and under market is an area of interest.

Yes... Apple is the king of the $499 tablet market. But they now have a chance to dominate another part of the market too.

I was in Apple store several times, no one looked at 11" Macbook Air. It is a failure, the screen is small and non-touch screen, no 4G, short battery life. Get a 4G big iPad is more practical, better user experience and cheaper.

So far I havn't seen any people use other brand name tablet. Have you?

 

[gguerini]

If Apple was able to sell me one, I'd be happy. I've been trying to buy an iPad mini 16gb wifi for a few days and I can't find it in stock. Very disappointing...

 

[SirHaakon]

That girl's voice sounds extremely irritating

She's extremely autotuned.

 

[Michael Scrip]

I was in Apple store several times, no one looked at 11" Macbook Air. It is a failure, the screen is small and non-touch screen, no 4G, short battery life. Get a 4G big iPad is more practical, better user experience and cheaper.

So far I havn't seen any people use other brand name tablet. Have you?

Maybe people will buy the bigger iPad after all.

But isn't it better to have both options?

And before you answer... just know that Apple is smart. They've put lots of time into this... and they decided to offer a smaller iPad.

Now we can go back and forth... me supporting the iPad Mini... and you dissing it.

But it's a thing

 

[Ice-Cube]

I really enjoyed this ad. Makes me look forward to spending time with my family during Christmas.

 

[apple-win]

Maybe people will buy the bigger iPad after all.

But isn't it better to have both options?

And before you answer... just know that Apple is smart. They've put lots of time into this... and they decided to offer a smaller iPad.

Now we can go back and forth... me supporting the iPad Mini... and you dissing it.

But it's a thing

I'm talking from corporation point of view. I just don't understand the marketing guys in Apple, what's in their mind.

Indeed, I support customers. Customers should have more choices even though I prefer a big iPad

 

[louis.b]

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

yeah everything goes downhills since Jobs died, even though the people who did these stuff were still the same as those who did it when he was still alive. *roll eyes*

 

[Michael Scrip]

I'm talking from corporation point of view. I just don't understand the marketing guys in Apple, what's in their mind.

Indeed, I support customers. Customers should have more choices even though I prefer a big iPad

Well... Apple has always been very good at the "upsell" game.

11" too small? For just $200 more you can get the 13" model.

Remember when the old 8GB iPod Touch was $199... but for $299 you could get four times the space? You'd be crazy not to go for the better model.

Maybe the iPad line goes like this:

$329 - small crappy screen
$399 - big crappy screen
$499 - big excellent screen

It's good to have options.

But don't worry about Apple the corporation... they will make ridiculous amounts of money regardless.

 

[apple-win]

Well... Apple has always been very good at the "upsell" game.

11" too small? For just $200 more you can get the 13" model.

Remember when the old 8GB iPod Touch was $199... but for $299 you could get four times the space? You'd be crazy not to go for the better model.

Maybe the iPad line goes like this:

$329 - small crappy screen
$399 - big crappy screen
$499 - big excellent screen

It's good to have options.

But don't worry about Apple the corporation... they will make ridiculous amounts of money regardless.

You can do better marketing than Apple marketing guys/girls

 

[Michael Scrip]

You can do better marketing than Apple marketing guys/girls

I'd take that job!

Hell... I wish they'd pay me to drive around and add POI to their maps!

 

[jbee]

Lamentable Advertising

Jobs would NEVER allow these awful Apple ads to be made public. Terrible terrible terrible. GOD!