Everybody is so finicky... We all knew that the iPhone bubble was going to pop eventually. Upgrade cycles are slowing down Etc..Users complain that iOS isn’t up to snuff and buggy.(iOS 11). So Apple cleans it up with iOS 12. Releasing no big features. People complain..
Apple needs to innovate and evolve.. so they do.. users complain.
Apple can’t do anything to increase iPhone sales.. and they can do very little to increase Mac sales..
If apple doesn’t evolve to the services company as well as the hardware company. They will be like Nokia, like HTC, etc. and they will become a company that once was. But I commend them for stepping out of the comfort zone. And pushing the boundaries of what they do.. They’ve been laying the ground word for years. We just didn’t notice it
Is the Apple Watch outside Apple’s comfort zone?
Is Apple Pay outside Apple’s comfort zone?
Is the iTunes Store outside Apple’s comfort zone?
Is Apple Music outside Apple’s comfort zone?
Is the App Store outside Apple’s comfort zone?
Is Apple Arcade outside Apple’s comfort zone?
Is iBooks outside Apple’s comfort zone?
Is Apple News+ outside Apple’s comfort zone?
Is TV+ in regard to offering subscriptions of existing streaming services outside Apple’s comfort zone?
The only thing I see here that is outside Apple’s comfort zone is producing their own content.