I read "Electric Lavender" and got all excited. Then I got to the pictures and saw that it is pink - it's a very nice pink, and I like pink, but it's almost exactly the same shade that we already got. It doesn't have anything to do with lavender.
Apple cannot put out a good strong, medium brightness, saturated color, band or case in purple, green, or lavender, if their life depended on it - 97 shades of blue, tons of saturated reds and yellows and oranges, but not even near misses for green and purple. Their attempts at purple are off white, super dark, or with a wild over abundance of either red or blue. It's all either "we added some purple or green to this vat of super dark gray pigment" or "we added one single drop of purple or green to this vat of white pigment". 🙄
The purple and green stripes in the striped pride sport band, a few years back. show that they are physically capable of creating those colors, but they... just don't.