What's inferior about it? It's lossless. I used ALAC starting around 15 years ago for my CD collection because that's what my JVC head unit in my 2004 WRX could play off USB sticks, not FLAC, which outside of Linux had very little support at the time. I've got a nice Mac utility that can easily convert between the two containers (and that's all they are...containers with lossless compression for PCM).
With KODI in my home theater on my Nvidia Shield Pro, it can play either/or while my Apple TV 4K still wants ALAC. The useful choice is clear. But you seem more interested in whining than getting things working (shrug).
Bro...like um, maybe we shouldn't "fanboy" period?
I use whatever works best these days, Apple, Nvidia, Sony, Marantz, etc. even Microsoft if I have a use (e.g. Xbox supports Dolby Atmos and DTS:X for gaming. Sony does not). I owe allegiance to NO ONE.
Changing it to another compatible lossless format, eg ALAC or even full-fat WAV, wouldn't be a downgrade, it would sound just the same.
I've bought FLACs. I've successfully integrated them into iTunes / Apple Music by bulk-converting them to ALAC using a third-party app. It takes seconds. Less time in fact than the time it's taken you so far in this thread to whine about the fact that iTunes doesn't play FLACs.
It is clear to me that you do not have an understanding of what FLAC or ALAC actually do. They are far from equivalent.
Unfortunately there are a number of reasons that make converting to ALAC an incredibly bad option. Yes, in terms of audio quality it is also a lossless compressor, so it is the same performance on that front. But it is not a true equivalent in other aspects such as:
• compression efficiency - FLAC files can be smaller, and though only a few MB does not seem like much within the scope of one album, when you have a LOT of albums in your digital library it adds up pretty quickly. Not an insignificant difference.
• software/hardware support outside of the apple ecosystem - maybe this was not the case in 2004, but pretty much everything else supports FLAC these days. It’s been adopted by audio enthusiasts as the format of choice for good reason. On the other hand, ALAC support is not so widespread outside of Cupertino.
• data integrity - FLAC natively features several failsafes and control measures that protect against data loss or corruption. Whereas it can’t even be detected in an ALAC encoded file. FLAC is an archival grade format which is a major consideration when investing in your personal media library.
These are not compromises I would make on every other front simply to have access to my music natively on my iOS devices. But it is still frustrating that these are compromises that we are even asked to make in the first place. Only Apple has this problem, and it’s completely backwards.
It’s rather silly to have FLAC support touted in the official hardware specs but have no meaningful way of actually using FLAC files due to software limitations. I also can’t imagine any reason anyone would ever suggest to use ALAC again if FLAC support were properly implemented. Whatever relevance that format currently has is only due to Apple’s refusal to support the format people actually want to use.
Is there any legitimate reason you feel Apple should not properly support FLAC? I feel that criticism of this anti-consumer behavior is well warranted, but some people like to put their energy into finding workarounds to problems that shouldn’t exist in the first place instead of fighting for change.