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Apple today unveiled Beats headphones in fresh color options that are designed to match the newly announced iPhone XS and iPhone XR models.

The Beats Solo3 Wireless On-Ear headphones, priced at $299.95, are available in Satin Silver and Satin Gold, two new shades that match the silver and gold iPhone XS models. There is no Space Gray option.

iphonexssolo3-800x452.jpg

The UrBeats3 Earphones with Lightning connector, priced at $59.95, are available in new Blue, Yellow, and Coral colorways to match the iPhone XR models that come in those shades.

iphonexrurbeats-800x392.jpg

While the new Solo3 Wireless models are available for purchase starting today, the UrBeats3 models that match the new iPhone XR will be available later this fall, presumably when the iPhone XR models are released in October.

Article Link: Apple Releases New Beats Solo3 Wireless and UrBeats3 to Match iPhone XS and iPhone XR
 

MICHAELSD

macrumors 603
Jul 13, 2008
5,270
3,157
NJ
Solo3 is Beats’ best headphone (it has a genuinely good fun sound signature and the W1 chip makes it a decent value) so it makes sense that they aren’t refreshing it.

It’s a little overpriced at $299 but discounted on Amazon or elsewhere it’s a solid buy.
 

oneMadRssn

macrumors 603
Sep 8, 2011
5,917
13,845
Ubiquity. Worldwide ubiquity. USB-C hasn't penetrated enough of the market yet to warrant a change. Lighting would dampen sales from a larger segment of Beats purchasers.

I disagree. They should be Lightning. With the W1 chip and all, they're clearly targeting iPhone users with these.
 
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69Mustang

macrumors 604
Jan 7, 2014
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In between a rock and a hard place
I disagree. They should be Lightning. With the W1 chip and all, they're clearly targeting iPhone users with these.
That makes little business sense at all. Why forgo potential sales to make a small segment of their customer base "brand happy"? Yes, these colors are targeted at iPhone users. iPhone users who have proven time and again they will buy the Beats regardless of the charging connector. This was true before the acquisition and it continues to be true today. Tech geeks and tech journos care about charging connectors. The general public just wants to avoid inconvenience. Possibly having to buy a lightning adapter would be an inconvenience. An unnecessary one. They're used to mUSB. If ain't broke, don't go trying to fix it. It ain't broke.
 

oneMadRssn

macrumors 603
Sep 8, 2011
5,917
13,845
This model was originally released in 2016. These are just new colorways.
They were released at the same time as the BeatsX, which charge using a Lightning cable.
[doublepost=1536790065][/doublepost]
That makes little business sense at all. Why forgo potential sales to make a small segment of their customer base "brand happy"? Yes, these colors are targeted at iPhone users. iPhone users who have proven time and again they will buy the Beats regardless of the charging connector. This was true before the acquisition and it continues to be true today. Tech geeks and tech journos care about charging connectors. The general public just wants to avoid inconvenience. Possibly having to buy a lightning adapter would be an inconvenience. An unnecessary one. They're used to mUSB. If ain't broke, don't go trying to fix it. It ain't broke.
Then why do the BeatsX use a Lightning cable to charge? Which as I said above were released around the same time. Wouldn't the same logic about forgoing potential sales apply there? Why didn't it? If nothing else, Apple should be consistent.
 

69Mustang

macrumors 604
Jan 7, 2014
7,895
15,042
In between a rock and a hard place
They were released at the same time as the BeatsX, which charge using a Lightning cable.
[doublepost=1536790065][/doublepost]
Then why do the BeatsX use a Lightning cable to charge? Which as I said above were released around the same time. Wouldn't the same logic about forgoing potential sales apply there? Why didn't it? If nothing else, Apple should be consistent.
It's one sku. An inexpensive sku at that. Just like the Apple Watch was a test bed for bring OLED to iPhones, the BeatsX probably serves as a test for lightning port reception by customers. You don't risk bread and butter sales on an insignificant technical spec like the type of charging port. It makes no business sense.
 

HobeSoundDarryl

macrumors G4
Why do these still use a MicroUSB cable to charge?

Have you not heard of "Collect them all!"

"OK, that's $299.95 for these incredible and magical new headphones.

By the way, you'll need this cable, and this adapter, and this to make it work with that, and this other thing to make it work with this.

That brings the grand total to $379.44." No wait, this is an Apple store fantasy: "That brings the grand total to $452.64"

Soon thereafter at the quarterly call, Apple announces "most profitable quarter ever"

You've been around here for many years. You know how this works.;)
 
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827538

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Jul 3, 2013
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I'm no fan of beats but I know my wife would buy them if they were USB-C or Lightning. We're not putting up with a third crappy Micro-USB device.
 
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