Apple Releases New 'iPad is Musical' Commercial

[MacRumors]

http://www.youtube.com/watch?v=MKxoqRoRB0c

As a followup to their iPad is Delicious and What is iPad commercials, Apple introduced a new iPad commercial last night.

The ad features the iPad in a variety of scenes, each captioned with text including "medical, live, musical, work, play, memories, social, magazines, and historic"

Article Link: Apple Releases New 'iPad is Musical' Commercial

 

[torbjoern]

So now one can see it, taste it, feel it AND listen to it...

 

[Mr Skills]

Was it me, or did that advert show pinch-to-zoom on a playing video? Can you actually do that?

 

[itsvdiddy]

Anyone else think that these commercials would flow better if the descriptive text was shown before the app, instead of after?

And what's up with the editing on the final sequence...seems a bit rushed.

 

[eldaria]

Was it me, or did that advert show pinch-to-zoom on a playing video? Can you actually do that?

Just tried on the iPhone 3Gs (4.0.1) and there it's not possible, the video stops when you try to do it.
Don't have an iPad to try.

 

[callme]

What App is being used 13 seconds in to the advert?
The one where they pinch to zoom in on a video.
The iPad Movie player does not allow you to zoom in like that, neither does Quicktime in a web page, so what is going on?

It is a zoom like you can do in photos, but working on video.

 

[callme]

Just tried on the iPhone 3Gs (4.0.1) and there it's not possible, the video stops when you try to do it.
Don't have an iPad to try.

Just spotted the same thing and you can't do it on an iPad in the Movie App ir Quicktime.

 

[todddixon]

Anyone else think that these commercials would flow better if the descriptive text was shown before the app, instead of after?

And what's up with the editing on the final sequence...seems a bit rushed.

I agree with having the text before the sequence. It just seems wrong and confusing the other way.

 

[RedReplicant]

The wording Apples uses in their marketing drives me ******* insane.

 

[opnop123]

Medical app?

Anone know the name of that medical app? I'd like to try it.

 

[rdowns]

Anone know the name of that medical app? I'd like to try it.

Apps from iPad TV ads.

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMultiRoom?fcId=376895159

 

[mactarkus]

Pinch to zoom video

Yes, you can pinch to zoom video but only on videos stored in your photo library on iPad.

Was it me, or did that advert show pinch-to-zoom on a playing video? Can you actually do that?

 

[CplBadboy]

Does the iPad stream YouTube videos in 720p HD if its available or is just high quality?????

 

[liamoblomy]

Really struggling to see why this should be posted on macrumors.

 

[BornAgainMac]

Microsoft and Google tablets exposed:
http://www.youtube.com/watch?v=CQFEY9RIRJA

 

[Digitalclips]

Really struggling to see why this should be posted on macrumors.

I just checked the top ten articles here at this very moment, everyone is 'factual'. So I guess the answer is that MacRumors, like AppleInsider and other Mac blogs, brings us news as well as rumors and always has in the last many years I have been reading it.

 

[Blakjack]

I agree with having the text before the sequence. It just seems wrong and confusing the other way.

Yea that messed me up completely and madden looked awesome

 

[DarkKnightNine]

Marketing machine....

Maybe Apple should stop spending so much money and time on marketing and spend it on fixing and/or improving the stuff they already have on the market. As a professional photographer I spend a lot of time with Aperture 3 and overall I like the new features but it's a dog with fleas. I remember when Apple used to compare themselves with Windows saying stuff on the Mac platform "Just works". They claimed because they controlled the entire closed eco system that the user experience was superior, and it was. So how is it that on a brand new iMac Core i7 with 16 GB of ram does Aperture constantly crash? Even when it does run, it doesn't play well with others. Adobe's Photoshop and LR3 actually run better on a Mac than Apple's own software. The days of "just works" are long gone and Apple has become a huge marketing machine rather than a company that makes quality products. Personally I'm offended by all of this Apple commercialism. I want the old Apple back. The Apple that took their time to make quality products and software to run on it.

 

[calb]

Maybe Apple should stop spending so much money and time on marketing and spend it on fixing and/or improving the stuff they already have on the market. As a professional photographer I spend a lot of time with Aperture 3 and overall I like the new features but it's a dog with fleas. I remember when Apple used to compare themselves with Windows saying stuff on the Mac platform "Just works". They claimed because they controlled the entire closed eco system that the user experience was superior, and it was. So how is it that on a brand new iMac Core i7 with 16 GB of ram does Aperture constantly crash? Even when it does run, it doesn't play well with others. Adobe's Photoshop and LR3 actually run better on a Mac than Apple's own software. The days of "just works" are long gone and Apple has become a huge marketing machine rather than a company that makes quality products. Personally I'm offended by all of this Apple commercialism. I want the old Apple back. The Apple that took their time to make quality products and software to run on it.

It does make quality products, but its focus has changed. It no longer focuses on desktop computing.

 

[drrjv]

Osirix

http://itunes.apple.com/us/app/osirix/id296246375?mt=8

Anone know the name of that medical app? I'd like to try it.

 

[serpico]

I just want a new model to arrive before I buy one. Bring it in November!

 

[gorgeousninja]

The wording Apples uses in their marketing drives me ******* insane.

yeah right! that wording! ..... sometimes they're descriptive, but then sometimes emotive,... drives me mad too!!!

I think we have our priorities in life really sorted...

 

[muncyweb]

Anyone else think that these commercials would flow better if the descriptive text was shown before the app, instead of after?

And what's up with the editing on the final sequence...seems a bit rushed.

I had the same thought. I recently worked on a video seminar and chapter titles come BEFORE the chapters, not after. I too think it would have been better to do it this way. Also, these ads just get shorter and shorter. Pretty soon our communications will be reduced to a series of grunts. Oh wait, they are....LOL... ROFL..

Still, great ad.

 

[ArtwelA4]

I hate this advert. Everything about it seems lame and put together by college kids. I am a graphic designer but still , come on apple make an effort!

 

[Mister Snitch]

That Virtual Piano program was a Big Deal. When you think about it, there's nothing else like it (where you can DIRECTLY touch a piano key and play a note) outside of an actual piano. Only problem is, you really need an iPad for each hand.