Maybe Apple should stop spending so much money and time on marketing and spend it on fixing and/or improving the stuff they already have on the market. As a professional photographer I spend a lot of time with Aperture 3 and overall I like the new features but it's a dog with fleas. I remember when Apple used to compare themselves with Windows saying stuff on the Mac platform "Just works". They claimed because they controlled the entire closed eco system that the user experience was superior, and it was. So how is it that on a brand new iMac Core i7 with 16 GB of ram does Aperture constantly crash? Even when it does run, it doesn't play well with others. Adobe's Photoshop and LR3 actually run better on a Mac than Apple's own software. The days of "just works" are long gone and Apple has become a huge marketing machine rather than a company that makes quality products. Personally I'm offended by all of this Apple commercialism. I want the old Apple back. The Apple that took their time to make quality products and software to run on it.