Are you sure? OsiriX seems to be an iPhone App, but the one in the add seems to be a high res iPad App.
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Apple Releases New 'iPad is Musical' Commercial
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Are you sure? OsiriX seems to be an iPhone App, but the one in the add seems to be a high res iPad App.
I hate this advert. Everything about it seems lame and put together by college kids. I am a graphic designer but still , come on apple make an effort!
I can see your design skills by your use of 14 smileys in one post.
Found it. Monster Anatomy.
http://itunes.apple.com/app/monster-anatomy-hd-lower-limb/id374993959?mt=8
one of the first things we learned in film classes was some people are visually oriented, some are verbally/text oriented.
having the images first is so much cooler for me. i don't need to be told what i'm about to see, and actually don't need it after, either, but the marketing guys want to make the text impression, but my eyes like jumping right into images. but, i can see others might prefer the other order. i'm cool that design folks at apple are more viz.
I hate this advert. Everything about it seems lame and put together by college kids. I am a graphic designer but still , come on apple make an effort!
hmmm...sounds like the old guard bears deep resentment toward "college kids"...love to see graphics this poster has designed. also wonder if he/she has any idea of average age of designers...
Maybe Apple should stop spending so much money and time on marketing and spend it on fixing and/or improving the stuff they already have on the market. As a professional photographer I spend a lot of time with Aperture 3 and overall I like the new features but it's a dog with fleas. I remember when Apple used to compare themselves with Windows saying stuff on the Mac platform "Just works". They claimed because they controlled the entire closed eco system that the user experience was superior, and it was. So how is it that on a brand new iMac Core i7 with 16 GB of ram does Aperture constantly crash? Even when it does run, it doesn't play well with others. Adobe's Photoshop and LR3 actually run better on a Mac than Apple's own software. The days of "just works" are long gone and Apple has become a huge marketing machine rather than a company that makes quality products. Personally I'm offended by all of this Apple commercialism. I want the old Apple back. The Apple that took their time to make quality products and software to run on it.
"As a Professional photographer (among other careers) I spend a lot of time with Aperture 3 and overall I like the new features..."; however, unlike you, I don't consider it a dog since it does its job quickly and well and permits direct interaction with Photoshop (well, at least CS3). The majority of Apple's hardware and software still "Just Works" primarily due to the fact that the hardware and software are still quite integrated--much better so than any Windows-based packages I can name. Show me how Windows' Picture Viewer ties in so well with Photoshop for editing and immediately lets you view, print or email that image with a mere drag-and-drop action--you have to almost literally jump through hoops to perform the same workflow in Windows.
This isn't to say that Windows doesn't have better apps; I happen to be quite fond of ProShow Producer over Final Cut Express for creating and editing mixed video/stills slideshows for web display or burning to DVD. On the other hand, Final Cut Express seems to do a remarkable job as long as you're working exclusively with video clips and need more precise control over certain effects. I'm sure FCP could bridge that gap, but I do agree that FCP is also significantly more expensive than it needs to be. That's why I use both OSX Snow Leopard and Win7 on my three-year-old Core2Duo iMac with no issues at all. From what you describe, it seems you're trying to use OSX like Windows--ignoring the differences.
From what I've seen of the Core i7 models, my guess is that it's reacting to your inadvertent control inputs so quickly that it appears to be malfunctioning. Aperture 3 has never crashed on me and no other Apple software has given me any issues. The iMac still 'Just Works' and as far as I can tell, it's still the easiest-to-use platform on the market, though I give Microsoft kudos for finally giving Longhorn its head with Win7 instead of trying to lead it around by the nose as they did with Vista. Apple still makes Quality products, but now it's having to compete more directly since Win7 has almost caught up with OSX's capabilities.
Obviously, the iPad ad campaign is breaking the 'rules', just as the iPad itself does. However, if you visualize the text as a 'summary' rather than a chapter title, then it perfectly fits. Personally, I like it; it's eye-catching and remarkably simple. As you say, communications is more and more about speed, and Apple's iPad ads have managed to say a lot in a mere 15 seconds.
Well, I would disagree with the commercial if I didn't already make a music video using one of the instruments from it as a track I recorded in Logic Pro Studio. The DJ apps are also pretty keen. They also have some sampler and mix hardware fully emulated in some apps.
Of course, there's stuff that does a better job, but especially for single instruments, how many things have you seen do a better job as a flat barely 1/4th inch thick flat slab in your hands? To a degree, even with the cost of the iPad itself, some of the rather inexpensive electronic music board emulators alone make it instantly one of the cheapest stand-alone music devices money can buy.
Of course, there's stuff that does a better job, but especially for single instruments, how many things have you seen do a better job as a flat barely 1/4th inch thick flat slab in your hands? To a degree, even with the cost of the iPad itself, some of the rather inexpensive electronic music board emulators alone make it instantly one of the cheapest stand-alone music devices money can buy.
I liked the overall aesthetics of the ad (including the text-after-video thing), but I didn't like the wording. Specifically I didn't like that they mixed adjectives and nouns.
Using only nouns would put emphasis on the apps, since it would be saying that the iPad is as good as the apps running on it. Something like iPad is magazines, memories, games etc.
Even better, using only adjectives would put emphasis on iPad's inherent ability to do these thing. Something like iPad is medical, live, musical, productive etc.
Seeing the first 3 adjectives and then a noun kinda killed it for me.
Using only nouns would put emphasis on the apps, since it would be saying that the iPad is as good as the apps running on it. Something like iPad is magazines, memories, games etc.
Even better, using only adjectives would put emphasis on iPad's inherent ability to do these thing. Something like iPad is medical, live, musical, productive etc.
Seeing the first 3 adjectives and then a noun kinda killed it for me.
Guys, they're putting a word that makes a connection with what you saw. There's really no need to grammar scrub this. Please.
i kinda like the theme that they have going with these commercials. but i think they need to do a totally new one next time
Gets old fast
Watching a "Eureka" marathon on SyFy last night very quickly had this new commercial get old, seeing it a minimum of twice each episode with no variation. They would have done better if they'd mixed the three (or four) different iPad commercials the way Subaru mixed their different WXR-model commercials; at least they kept those interesting.
Watching a "Eureka" marathon on SyFy last night very quickly had this new commercial get old, seeing it a minimum of twice each episode with no variation. They would have done better if they'd mixed the three (or four) different iPad commercials the way Subaru mixed their different WXR-model commercials; at least they kept those interesting.
I just figured it out. If you goto the maps application and search for Stonehenge. when the pin appears there is a picture of a person on the left of the word "Stonehenge". click the person and it will put you in street view.
hope that helps.
-Stephen
RIP-OFFF!!!! listen here - song by famous russian band MUMIY TROLL was released more than 2 years ago!!!
http://www.youtube.com/watch?v=dO_cIwiZsCA
http://www.youtube.com/watch?v=dO_cIwiZsCA