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Earlier this week, Apple released a new television commercial for the iPhone 4 entitled "Longer", highlighting the device's battery life.
This is the iPhone 4. Its lithium-polymer battery lets you work longer, play longer, laugh longer, listen longer, shoot, edit, share, update, download, read, write, and even FaceTime longer. All on the world's thinnest smartphone - the iPhone 4.
The commercial is also featured in Apple's iPhone 4 ad gallery.

Apple released a similar feature-specific commercial last month focusing on the iPhone 4's high-resolution Retina display.

Article Link: Apple Releases New iPhone 4 Ad: 'Longer'
 

jimN

macrumors 6502a
Jun 23, 2005
939
15
London
they need to stop marketing the whole thin thing. most people don't care about that as much as the better OS, more ram, better camera etc

Actually, outside of gadget websites, most people do care. People buy the iphone because it's pretty, easy to put in a pocket/bag, works with stuff they have already bought. The average consumer won't give two hoots about the RAM, will judge the camera by its megapixels not it's quality and will probably believe that OSs that look the same are the same.
 
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kayloh20

macrumors regular
Apr 8, 2010
130
15
Chicago, IL
they need to stop marketing the whole thin thing. most people don't care about that as much as the better OS, more ram, better camera etc

Actually, the reason people don't want a particular phone that I have heard the most is because of the weight, shape, or size. To most people I know, existence of a camera, thin, light, small, no crashes/bugs, and a keyboard is all they ask for.

They have no idea what RAM or a CPU is, let alone how it affects their phone.

To be honest, they're not really doing much marketing on the thinness. They only mentioned it once in the entire ad. It's not like they've made an entire ad placing the iPhone 4 side by side other smart phones.
 
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Xian Zhu Xuande

macrumors 6502a
Jul 30, 2008
899
79
Effective advertisement. One of my favorite points about my iPhone 4. I can go two days now without charging, though instead, I charge every day while doing something like listening to music on my laptop. Best part about this is that my phone is only subjected to the charging it needs, rather than being left on the charger overnight as I've done with every previous iPhone.

Well, every previous phone.
 
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Shark131

macrumors member
Jul 11, 2009
62
0
My battery is TERRIBLE. I mean, T E R R I B L E. When i play games or anything the battery drains like a mofo. (Yes, i have edge on/or airplane, brightness down, push off, etc. etc)
 
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jglavin

macrumors regular
Mar 21, 2006
128
13
The ad talks about the battery lasting longer, which a lot of people might equate to 'huge battery' which is why they also mention the thickness.

I have to agree, the battery is pretty good on this thing. My old phone frequently needed a mid-day charge. The iphone 4 never dies when I'm awake, and charges while I sleep. With this routine, I never have to think or worry about the battery... could spend hours through the day in the car, listening to music and using TomTom (I don't have a car charger), or shooting pics at job sites, or gaming over lunch. Battery life is just not a concern at this point.
 
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nefan65

macrumors 65816
Apr 15, 2009
1,354
14
Actually, outside of gadget websites, most people do care. People buy the iphone because it's pretty, easy to put in a pocket/bag, works with stuff they have already bought. The average consumer won't give two hoots about the RAM, will judge the camera by its megapixels not it's quality and will probably believe that OSs that look the same are the same.

Agreed...most the people that boast about the newest Android device, and how it's running the latest/greatest Snapdragon Proc, etc. is a techno-nut. The average Smartphone shopper is the one who is looking for an easy to use device, that can make calls, take some pics, text, and surf. The number of times I've been in various cell stores [AT&T, Sprint, etc.], most of the shoppers are looking at devices, and asking "How's the call quality?, Will this work here?". If it's a teen, or 20 something, especially women [sorry, not trying to be sexist], are saying "Oh, this is nice...I like how it looks", or "That one is too clunky or big, I want something small to toss in my purse". In fact, on one occasion I saw a younger couple looking at an EVO. The guy was excited, and told her she should get that one. She said, it's too big, and it looks like it'll break easy. She ended up with a Pink BB Curve..lol
 
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elppa

macrumors 68040
Nov 26, 2003
3,232
114
Although they haven't mentioned it specifically I feel they are definitely targeting a weakness in the competition.
 
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skeep5

macrumors 6502a
Mar 16, 2006
560
0
AZ
So Apple is trying to make FaceTime a verb? Good luck with that.

better watch your back or i'm going to facetime you.
I was facetiming the other day, and it was awesome.
I got sick and facetimed all over the place.

Nah, it doesn't work.
 
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winninganthem

macrumors 6502a
Jun 10, 2008
790
0
What is the office program being used on that iPhone? I thought iWork was only available on the iPad.
 
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