Apple Releases New iPhone Ad: 'Commute'

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 1, 2010.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Apple yesterday released a new iPhone commercial entitled 'Commute' and has posted it to the company's iPhone ad gallery. Like other recent ads, 'Commute' features three App Store applications in the context of a situational narrative, showing how one might use the iPhone during his or her daily commute .

    - MassTransit ($3.99)
    - Here, File File! ($9.99)
    - WSJ - The Wall Street Journal (Free)

    The commercial also quietly shows off the iPhone's ability to use voice and data simultaneously, as the narrator switches from a phone call to Here, File File! in order to look up information requested by a colleague. The feature was the focus of Apple's 'On Hold' commercial released in February and has also been mentioned in some of AT&T's recent advertising, as Verizon's 3G network can not handle voice and data simultaneously.

    Article Link: Apple Releases New iPhone Ad: 'Commute'
  2. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC
    These new ads are about a million times better than the early ones (where the airline pilot checks the weather, for example).

    I mean, we knew those were kind of lame, but these are just so great they make it even more obvious. I love this series of ads. Showing off 3 apps in 30 seconds...great concept. They could just keep making these forever.
  3. iOrlando macrumors 68000

    Jul 20, 2008
    which one are you referring to...airline pilot? I cant recall that.

    and i agree...

    I saw a palm pre ad last night. ugh. they talked about storage space. seriously..they are clueless.
  4. GeekLawyer macrumors demi-god


    Jun 2, 2007
    The post is coming from inside the house!
    That Here, File File! app is sick. I didn't know about it until I saw this ad - now I must purchase it. Well done, Apple.
  5. Doctor Q Administrator

    Doctor Q

    Staff Member

    Sep 19, 2002
    Los Angeles
    Perhaps a little too quietly. Most consumers won't pick up on that detail. But it's not a big deal since they'll get the message "I could do lots of stuff with it", and that's good enough for most consumers who aren't tech geeks.
  6. mackworth macrumors member

    Aug 4, 2008
    I use Mass Transit app all the time, its great.

    If only the MBTA worked as well as that app... :)
  7. gibjer macrumors member

    Aug 7, 2003
    you build a city below the flood plane there's bound to be some issues with trains in tunnels ;)
  8. Friscohoya macrumors 6502a


    Jun 16, 2009
    Here, File File is cool, but apple needs to get a wish list function in their app store. $9.99 is not an impulse buy in this economy. Or I could just be cheap...
  9. Sleepinglion macrumors newbie


    Apr 1, 2010
    I am liking the new commercials...always simple and sweet.
  10. rerelease macrumors regular

    Jun 8, 2009
    Uhh there is a wish list function.
  11. Eraserhead macrumors G4


    Nov 3, 2005
    I'm impressed AT&T has network coverage in the subway...
  12. mackworth macrumors member

    Aug 4, 2008
    It doesn't really. Atleast not on purpose. Some stations get it depending on how deep you are. Although as someone pointed out, alot of boston is built on landfill and most of the time the subway isn't very deep. I am pretty sure every line in Boston has a few stops above ground also except maybe the blueline which I have never ridden past the aquarium to find out.
  13. CrAkD macrumors 68040


    Feb 15, 2010
    Boston, MA
    hahahaha. sharp contrast between apple......and everybody else.
  14. Small White Car macrumors G4

    Small White Car

    Aug 29, 2006
    Washington DC

    Read all the Youtube comments from people in the airline business to get an idea of what's wrong with the ad.

    (To be fair, I'm really not sure if Apple or AT&T made these ads. Both of their logos are at the end.)

    The Washington DC subway was wired for Verizon signals years ago but an exclusive contract kept the other providers out.

    They've just started adding AT&T to some of the larger stations recently and they will eventually add AT&T signal to the tunnels.

    So you can't use your iPhone everywhere on the Metro yet, but the point is it is possible to have cell phone signal on an underground subway.
  15. JediZenMaster macrumors 68000


    Mar 28, 2010
    The sales reps aren't really allowed to "Confirm" a new iPhone.

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