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Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement.

The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features including Slide Over multitasking and picture-in-picture.

Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch... and even write on. When you see a computer that can do all that, it might just make you wonder hey, what else can it do?
Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement. Today's new video is the first iPad Pro ad Apple has released since its "A Great Big Universe" spot that debuted following the announcement of the 12.9-inch iPad Pro.

As of March 2016, Apple sells two iPad Pro models, available in 9.7 and 12.9-inch sizes. Pricing for the 9.7-inch model starts at $599 while pricing for the 12.9-inch model starts at $799. The high selling price of the iPad Pro led Apple to see its first iPad revenue growth in 10 quarters during the third quarter of 2016.

Article Link: Apple Releases New 'What's a Computer?' iPad Pro Ad
 
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farewelwilliams

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Jun 18, 2014
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it can do this
ca7fcda8e367a3325721854a2e1f2d9c.jpg
 

Glassed Silver

macrumors 68020
Mar 10, 2007
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Oh boy, this is perfect timing with their EXHAUSTING LACK of care for their Mac line-up.

I mean, I don't think they'll discontinue the Mac anytime soon, but it sends a nice message to anyone hoping they still care about you when you need more than a 12.9" "all Apple-certified" experience.

This ad shouldn't have come NOW, but after some major Mac refreshes.

Glassed Silver:mac
 

2457282

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Dec 6, 2012
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This is where I have been saying that Apple is headed for about a year now. Unfortunately, I think this is only good for about 70-80% of the population. The light users and some middle weight users. But for serious or professional grade users, the iPad cant do enough. Maybe in a couple of years, when they finish the merging of macOS into iOS -- like a directory/file structure and multi-running windows.
 

kingofwale

macrumors 6502a
Apr 24, 2010
988
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"Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch... and even write on. When you see a computer that can do all that, it might just make you wonder hey, what else can it do?"


but noooo.. we refuse to bring touchscreen to Macs..

Apple, we need proper filing system before i ever even consider getting rid my computer
 
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