And, even if developers have no interest in supporting it, their content delivery networks will be able to support it transparently (automatically delivering the appropriate format/quality image to Apple devices starting later this year).I think it's a shrewd move by Apple, getting out ahead of Google with an image format many in the web community really want. However JPEG XL was being viewed previously, it'll be supported on hundreds of millions devices this fall after Sonoma, iOS 17 and iPadOS ship.