If you think monitors don’t get firmware updates, and it bothers you that Apple supports their hardware, yes. You don’t understand it well enough to appreciate it.I see, so if I just don't like something apple does I should just get out of the ecosystem instead of being critical of the products I like? Maybe you should not make dumb comments like that and actually contribute to a conversation. It's a monitor. Unless they are going to add full on appletv support to it or something like that, it shouldn't need software updates.