Apple Remains the World's Most Valuable Brand in 2025

[MacRumors]

Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.

The annual Interbrand report evaluates the world's top 100 companies based on financial performance, brand strength in purchase decisions, and overall competitiveness. The report claims that combined brand value of all 100 entries rose 4.4% year over year to $3.6 trillion.

Apple first entered Interbrand's top 25 in 2008 and reached the number one position by 2013, maintaining its dominance through more than a decade of major shifts in consumer technology. Its valuation of $470.9 billion represents a 4% decline from last year, yet still places it comfortably ahead of second-place Microsoft, which grew 10% to $388.5 billion. Amazon, Google, and Samsung rounded out the top five with respective brand values of $319.9 billion, $317.1 billion, and $90.5 billion.

While Apple remains the world's most valuable brand, the report pointed to a dramatic surge from AI chipmaker Nvidia, which recorded a 116% increase in brand value to $43.2 billion, leaping from 36th to 15th place — the largest single-year gain in Interbrand's history. In addition, Instagram entered the top 10 for the first time, with a 27% rise in brand value, while Nike dropped from 14th to 23rd after losing 26% of its valuation. Tesla fell 13 positions to 25th place following a 35% decline.

Article Link: Apple Remains the World's Most Valuable Brand in 2025

 

[turbineseaplane]

I wish this meant anything as it relates to say: "software quality"

 

[Innovati0n]

Not including chargers with MacBooks will help keep them there. Good thing for them they've got some customers standing by to defend them when they take that globally.

 

[iMac The Knife]

Interbrand, AKA Apple shills. I kid, I kid. Good for Apple!

 

[SebbsBo]

Not including chargers with MacBooks will help keep them there. Good thing for them they've got some customers standing by to defend them when they take that globally.

That is because of Europe regulations. Apple still includes chargers for their Mac’s in other continents

 

[bmark]

Apple is not the most valuable brand in 2025 when it comes to AI!

 

[rp2011]

But, but Apple is behind in AI! They are DOOOOOOMED!

 

[chmania]

Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 ...

Is that a rumour...?

 

[kenny7]

would have still been the most valuable company in the world if Tim hadn’t fumbled AI

 

[DEMinSoCAL]

Not including chargers with MacBooks will help keep them there. Good thing for them they've got some customers standing by to defend them when they take that globally.

Let's not forget the $1200 upcharge for 4TB storage that any Windows PC user can get for $250. That's pretty decent profit. Imagine going to a restaurant and paying $400 for a bottle of $50 wine. Pretty sure people would complain, but not in Apple-world.

 

[repoman016]

Not including chargers with MacBooks will help keep them there. Good thing for them they've got some customers standing by to defend them when they take that globally.

wait what? is this true? I know they dont with phones... but with Macbooks??? I cant tell if this is real or not which is also sad

 

[Innovati0n]

wait what? is this true? I know they dont with phones... but with Macbooks??? I cant tell if this is real or not which is also sad

There is no charger with the new MacBook Pro in the EU. And no, it is not due to any EU regulation. It was a choice by Apple yesterday.

No, the EU didn't ban Apple from including a charger with the M5 MacBook Pro

There was quite a lot of discussion yesterday – and not a little confusion – when it was revealed that...

9to5mac.com

 

[Apple-achian]

I am proud to be an investor in this great American company.

 

[Twixi]

Apple is not the most valuable brand in 2025 when it comes to AI!

Of course you have to complain ! Good for you! Your parents must be so proud

 

[bmark]

Of course you have to complain ! Good for you! Your parents must be so proud

Of course you have to comment on my post! Your support for Apple is unwavering.

 

[turbineseaplane]

Let's not forget the $1200 upcharge for 4TB storage that any Windows PC user can get for $250. That's pretty decent profit. Imagine going to a restaurant and paying $400 for a bottle of $50 wine. Pretty sure people would complain, but not in Apple-world.

The dynamic I've noticed (in both Apple land and in your restaurant example) is that psychological tricks take over and many people think something more expensive means it must be better.

And then ... even when they KNOW it's not true, the psychology of this often continues to work on them!

It's really wild.

Some segment of people will feel better about their purchase if it costs more, even if it's for the exact same thing they could have gotten for far less.

 

[ThomasJL]

That is what happens when you don’t spend money on innovation, cut corners on hardware and software quality, and raise prices. It’s all the result of having an MBA degree holder as CEO who is an incorrigible bean counter, and who prioritizes shareholders far more than customers.

Many MBA students worship McKinsey and Goldman Sachs, so Tim Cook’s actions seem like a result of not asking himself “What would Steve Jobs would do?” but rather “What would McKinsey and Goldman Sachs do?”

 

[Lynxpoint]

The dynamic I've noticed (in both Apple land and in your restaurant example) is that psychological tricks take over and many people think something more expensive means it must be better.

And then ... even when they KNOW it's not true, the psychology of this often continues to work on them!

It's really wild.

Some segment of people will feel better about their purchase if it costs more, even if it's for the exact same thing they could have gotten for far less.

This is true... and to add... people also expect accessories to cost a certian amount. It's why a charging brick might be 3x the price of a generic one, or an official cable might be 3x the price of a generic one. Surely an expensive product can't be outfitted with a cheap accessory (in all industries - look at car companies for the price difference for the same item branded with the main logo or the luxury logo)

 

[turbineseaplane]

This is true... and to add... people also expect accessories to cost a certian amount. It's why a charging brick might be 3x the price of a generic one, or an official cable might be 3x the price of a generic one. Surely an expensive product can't be outfitted with a cheap accessory (in all industries - look at car companies for the price difference for the same item branded with the main logo or the luxury logo)

I've done side by side comparison on Apple iPhone cases and ones I've sourced directly from overseas for literally $2 each.

When I've found the right ones, I would swear they are coming off the same manufacturing line.

Hey .. I say "you do you" if giving Apple a whole bunch of extra cheddar is someones thing, more power to ya!

(I don't mean literally "you" )

 

[Plutonius]

From a consumer standpoint and one who spends too much money on Apple products. I'm not so sure this is a good label.

I would rather pay less and have them not known as the most valuable company .

 

[klasma]

with an estimated brand value of $470.9 billion.

Huh, looks like the stock is a bit overvalued.

 

[TechRunner]

Well, I've certainly done my part in the last ten months. You're welcome, Tim!

 

[e-coli]

Microsoft's value certainly isn't about quality or consumer delight. It must be pure cultural permeation.

 

[now i see it]

was this poll taken before iOS 26 was released?

 

[wigby]

I wish this meant anything as it relates to say: "software quality"

If there was a category just for software quality, what global company would top Apple?