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Apple Removes 'Hide My Email' Support in Third-Party Apps From macOS Ventura Features Page

polyphenol said:
I use HME addresses for new sign-ups (when feasible) and still have quite a number of individual addresses set up!

…

It's not a big deal as I don't do many sign-ups.
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Okay so if I understand correctly, you’re using HME as the complete replacement for the old system. Honestly, I haven’t fully looked into how it would work for me to recreate the former glory of revocable, anonymous per-site sign-ups.

Are you basically achieving that with Apple, but have to use an Apple email client to do it?


polyphenol said:
I usually use Outlook for email on desktop or laptop (many years of using it, through numerous iterations, makes me reluctant to move). But end up having to use something else for HME - I use Mail on MacOS - as I already did on IOS and iPadOS.
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I still use various email clients. What I meant to make clear was that my mail server was now google infrastructure (through Google Apps for Domains, though that now has a new name). It doesn’t allow unlimited aliases.
 
Without reading all the comments here I can confidently say that it is most likely due to consternation from advertisers who depend on email addresses among other means of identifying people being advertised to. It’s a key success metric in many marketing campaigns and core to the business as well as an essential component of proper CRM management for most large, medium and even small businesses in the United States.

In other countries privacy laws limit the scope of operation of many advertisers and as such the conflicts may not be as challenging to Apple and its business relationships abroad.
 
Okay I think I’ve gotten to the bottom of this. And I only had to use my imagination.

Apple is quickly becoming less of a product company and more of a services company. The OS is a product, and a free one at that. Hide My Email is a service.

Are you following along?

HME for third party apps is not going away. It will just no longer be a feature of the OS, but rather, a feature Apple pushes you to pay for. Hide My Email is featured prominently on the iCloud+ product page.

Case closed.
 
o9p0 said:
Okay I think I’ve gotten to the bottom of this. And I only had to use my imagination.

Apple is quickly becoming less of a product company and more of a services company. The OS is a product, and a free one at that. Hide My Email is a service.

Are you following along?

HME for third party apps is not going away. It will just no longer be a feature of the OS, but rather, a feature Apple pushes you to pay for. Hide My Email is featured prominently on the iCloud+ product page.

Case closed.
Click to expand...
Apple has openly talked about moving more to services for at least five years now.
 
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o9p0 said:
Okay I think I’ve gotten to the bottom of this. And I only had to use my imagination.

Apple is quickly becoming less of a product company and more of a services company. The OS is a product, and a free one at that. Hide My Email is a service.

Are you following along?

HME for third party apps is not going away. It will just no longer be a feature of the OS, but rather, a feature Apple pushes you to pay for. Hide My Email is featured prominently on the iCloud+ product page.

Case closed.
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The OS is not free, try downloading it and putting it on a different device.
This isn’t the 1st time Apple pulled something also. As others said, it’s probably not ready and needs more work.
 
Mr. Heckles said:
Free, with work around. You think Apple would be willing to do this, and advertise it? No. iOS, you can’t also.
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Officially free since 2013 (Mavericks). Officially without workaround, willingly and publicly, since 2014 (Yosemite). If your Apple hardware was released prior to and within about seven years of any given MacOS version's release, it'll run that version. This thread is about MacOS not iOS.
 
o9p0 said:
Officially free since 2013 (Mavericks). Officially without workaround, willingly and publicly, since 2014 (Yosemite). If your Apple hardware was released prior to and within about seven years of any given MacOS version's release, it'll run that version. This thread is about MacOS not iOS.
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Ok, I will make myself clear. It’s “free” for Mac users when we buy a Mac. I should say it’s included in the pricing, actually. It’s not like you’re going to buy a MacBook without MacOS.

You can’t put MacOS on a non-Mac without having work arounds.
 
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I'm guessing Apple is finally realizing that building their own DSP and protecting user privacy are at odds with one another and the money they'll make from selling user data outweighs the additional customers they'd lose by dropping the privacy facade (and it's always been a facade).
 
ThailandToo said:
Well, there’s a hack you can use. Pick one of the easier one’s that’s listed in your Hide My Email list. Use that, but the only problem is you may end up wanting to terminate it and perhaps miss something you wanted.

It would be great if you could generate a Hide My Email email address on demand and note where you’re using it for and have that ability. That would be a better solution than what I am doing.

What I love most about it is easily being able to go see who sold my information. Makes me want to not do business with them again.
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1660584968018.png


You can generate one at any time, it just won't necessarily be easy to write down. Under Settings >iCloud > Hide my email
 
polyphenol said:
Until a few days ago, I had always created a new address for HME before signing up. Some site or other I went to then supported me creating another hidden address as I signed up. Without having to go to System Preferences, Apple Id, etc.
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Are you an iCloud+ subscriber? I just signed up for iCloud+ because they were offering a free one month trial. On the web under https://www.icloud.com/settings/, and in iOS, I now have access to options to manage and create randomly-generated email addresses manually.

Under https://appleid.apple.com/account/manage/section/privacy I now see an interface control to create addresses, though I'm not certain whether this was there before. I didn't see the Hide My Email card under "privacy" until today.

Screen Shot 2022-08-17 at 11.48.45 AM.png


Under MacOS Big Sur 11.6.8, there are no options I can see in System Preferences > Apple ID -> iCloud, or elsewhere under "Apple ID" to do this.
 
o9p0 said:
Are you an iCloud+ subscriber? I just signed up for iCloud+ because they were offering a free one month trial. On the web under https://www.icloud.com/settings/, and in iOS, I now have access to options to manage and create randomly-generated email addresses manually.

Under https://appleid.apple.com/account/manage/section/privacy I now see an interface control to create addresses, though I'm not certain whether this was there before. I didn't see the Hide My Email card under "privacy" until today.

View attachment 2044180

Under MacOS Big Sur 11.6.8, there are no options I can see in System Preferences > Apple ID -> iCloud, or elsewhere under "Apple ID" to do this.
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Yes - I am an iCloud+ subscriber. I'm also using Monterey - suspect it is not available on Big Sure but am not sure.
 
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