I know no one is gonna believe this, but I swear it's true: Friend took her brand new (1 day old) iPhone with a dead pixel to the genius bar at 5th ave store in NYC (the cube). Instead of replacing it - they took it to the back, and put on a new screen. The first time he came out, the screen wouldn't respond to touch, and the genius said "oh, how embarrassing" and he went back again. Came out 10 minutes later with another new screen and the phone worked fine. I KNOW it was the same phone he came out with, b/c the back of the phone still had the BSE I put on for her, and the serial number of the phone was the same before and after. I really thought Apple didn't do repairs, only exchanges on iPhones. Is this unique to the 5th Ave store? Anyone know anything else about this?