I made my first jump into the Apple world 3 years ago when I purchased the fastest iMac available at the time (24" Early 2008 3.06 GHz Dual Core). I don't normally buy extended warranties but also bought Apple Care. Although I work in IT and can google problems with the best of them, the thought that I could call Apple for the next 3 years with questions was appealing to me. About 18 months into my using my new Mac I noticed a slight discoloration on the left side of my screen, so I called Apple. They were unable to fix it over the phone and advised me to take it into the Apple Store. Since I live about an hour from the nearest Apple Store I elected to take my Mac to an authorized repair center (btw, they are no longer authorized). They couldn't find anything wrong. Since I was approaching the end of my warranty, I packed up my Mac and took it to the Apple Store last week. I made my appointment online but still had to wait about 30min for somebody to look at my Mac... It was incredibly busy there. The support guy documented my story and could see the discoloration right away. They wanted to test and evaluate the problem and asked if they could keep it for a few days so I went on home. Yesterday, the Apple Store called and asked if they could just replace my iMac. The repair cost had exceeded the value of the original iMac because they would have needed to replace the logic board, cpu, lcd, and power supply. They offered to move all my data but since I have a Time Machine drive I told them not to worry about it. I walked in Apple Store yesterday... It was, again, incredibly busy, and was handed my new iMac along with my old Hard Drive. (I has some boot camp data on it, so they just pulled it out of the old iMac and let me take it home). Needless to say, I'm still a bit stunned, but a very happy customer because they just handed me a new 27" 3.1 GHz Intel Core i5 iMac. I don't know if my story is unique or not... but I'm an Apple Customer for life now.