What market reports do you read? Apparently made up ones.
Every company that grows markets, and has proper management, maintains debt and cash. Cisco has billions in free cash flow and is also fairly liquid with a really big accounts receivable. This means they can increase their debt to obtain IP which will be used to make money over the long run. If a company is only operating from profit then they don't plan on growing over the next several quarters or years. That would be bad a executive vision.
go to wsj.com and type in CSCO then look over their balance statements. You are obviously reading some Mickey Mouse publication.
http://www.google.com/finance?q=NASDAQ:CSCO,NASDAQ:AAPL
Total Debt to Equity: CISCO 34.53 to 1.
Apple: O because they have cash.
CISCO is nothing but over extended.