They should have started doing this a long time ago. You're always vulnerable when you rely on components from other companies.
Is it? I see Apple having huge problems with capacity and maintaining the technological edge.Excellent move by Apple to become more vertically-integrated.
This is a big problem, it is easy to buy the machines, not so easy to get the talent to run them.If they can fairly rapidly acquire the human expertise required, this may be a transformative moment for the Shiny Fruit Gang.
Removing Samsung from the supply chain is critical for Apple, as you can be sure there was no "firewall" between divisions of that company and some of Apple's valuable business knowledge shared with the chip fab, display, and memory divisions of Samsung "found it's way" to the mobile device group...
While that's true.... It wasn't until a few years ago that Apple owned a chip design company now did they? No reason for a company who builds consumer devices to own a Fab unless they own a chip design company right? I mean what would they do, buy someone else's designs and then FAB someone elses design? Might as well just let them design and build them entirely. However, now that they own the chip design, it only makes sense to move to the next phase and own a FAB. True?
What is this macrumors, a freshman psych paper? Buy the report if you're going to quote all of its pertinent information.
Pay walls aren't a problem if attached to credible news reporting. However it is silly to expect anybody to pay for a rumor site.I get the sentiment, but can understand that some folks don't want to support paywalls.
I myself for one avoid them like the plague.
Now, start the moaning about how wrong that is and that folks need to earn their bread and me being such a "freeloader"
Glassed Silver:mac
Actually "a" above is obviously true. Apple has no particle experience in running a fab. Designing a microprocessor has nothing to do with running a fab.This claim only makes sense under two hypotheses:
(a) Apple doesn't know how to run a fab AND
(b) What fabs produce is a perfect match to Apple's needs (or at least good enough)
Neither of these are obviously true.
Maybe but all one had to do was watch the patent stream from Apple to realize that the A6 was a long time coming.(a) Few thought, the day before the A6 was announced, that Apple would have the skills to create not just an adequate ARM CPU, but a leading edge ARM CPU.
Having their own fab doesn't guarantee this either.(b) Even though Apple can now control the design of their SOC, they cannot control the power/performance tradeoffs of the fabs to whom they subcontract.
This is very true, but it isn't really the fabs fault. Once you customize a line for a specific customer it can be difficult to realize that capital for other customers. If you can't keep product flowing through that line then your profitability suffers badly, thus the recent quotes from TSMC.It's not at all obvious that these fabs are INEVITABLY going to do what Apple wants. The historical pattern is that Apple sees further into the future than everyone else, and has to struggle to bring their partners along.
Often designs are built to serve marketing needs not engineering needs.Apple had to work damn hard to get Intel to take power as the most serious metric of CPUs (and Intel's failure so far in the phone space tells us something about how seriously Intel took this five years ago WITHOUT Apple forcing the issue).
To my eye (yeah, yeah hate as much as you like) the transition to quad-core CPUs (which are simultaneously starved of memory bandwidth) by some ARM vendors shows that already we have designers who don't know how to move forward, what really needs to be done. Apple (and apparently only Apple) have the foresight to do things like
Frankly if that is the direction they go in for iWatch it will be a terrible product in the marketplace. IWatch should effectively replace your iPhone to generate solid sale momentum.- work on a REALLY low power (and slow) CPU which, however, has fast bluetooth and maybe WiFi --- the right CPU for an iWatch, which needs some interesting display/GPU capabilities, some wireless capabilities, but practically no compute capabilities (because all that will happen on the phone) OR
3D chip technology is indeed an interesting direction to go in. However a process shrink or two could allow for a huge amount of onboard RAM, as caches or buffers, to address the performance problems you mentioned.- pay the money to do something everyone talks about and no-one does, to develop 3D interconnects to replace PoP OR
- license from IBM, or invent their own process for creating eDRAM, allowing their ARM SOC to both run that much faster and at lower power.
The problem that you are missing here is the huge expense involved in going in this direction in your own facility. If Apple did have its own 3D process let's hope that it is a low cost solution.All three of these require process innovations which don't appear to have happened in the shared fabs, and which Apple has no interest in researching for a partner, who will then use to for competitor's chips.
So much for innovating. Apple just buys out start up places and rebrands it.
They should have started doing this a long time ago. You're always vulnerable when you rely on components from other companies.
Which is something people really don't understand when they advocate Apple building their own fabs.That's what I say.
I'm also a chip guy and worked running a design center for a FAB house for a while.
Buying and running a FAB and keeping it competitive is not for the faint of heart.
Maybe that is good for Qualcomm but what about Texas Instruments? While I tend to agree it is a bad idea for Apple to run a generic fab, it isn't by default a bad idea for every company. Even for Apple the idea may have some positives if the manufacturing was less than generic. It depends upon Apples ability to add value to the process that others can't.Qualcomm sells more radio chips and processors than anyone and still does not have a FAB, nor is it a good idea.
Which agian people don't grasp. Most foundries these days partner up to develop the latest process nodes so in effect share those technologies. If Apple joins such a consortium then there technology isn't any better than anybody else's in then porgram.Not only would Apple need the fab, they would need to hire process engineers and buy or develop the next shrink technology. There is an army of people that get the next node viable and to market.
That isn't really a big deal though.They would also need a company/companies like Dolphin or ARM develop cell libraries, memories, analog phy's, pll's, dll's, etc and all the pieces that go into making a chip.
At best I don't think a lot of people think about or really understand the business of semiconductor manufacturing when they proclaim that Apple has to build their own foundry. Unless you do the IP yourself you need to buy from somebody and that somebody has to be willing to support your unique process.Apple does not currently develop all the pieces that go into a chip.
Companies that develop all the other IP, exist for a reason.
Dolphin, ARM, and other IP companies will need to port their stuff to Apple's FAB process. Unless Apple is willing to throw ton's of money at them, and remember this is supposed to reduce cost. The companies not only want cash up front, but often a royalty on parts moving forward. Try getting something in 28HPL (not the mot popular process) at TSMC and see if all the IP you want is there? The IP vendors go where they can leverage the IP in to as many design wins as possible while they amortize the cost over the widest audience. This drives their profit up and overall cost to deploy down.
It can only make sense in two ways. One is if your volume is so high you have problems with getting foundries to commit to your needs. This sounds like it may be a problem with TSMC. The second is if you can add significant value to the generic process.As a person that works in the semi-conductor industry, I can't see how this rumor makes any sense or leverages Apple in any positive way.
That is an interesting twist on the AMD story. What killed their bottom line was the lack of sales.Yea, they shipped 600 million processors since 2007 and Intel has only shipped 50% of that. The difference is that Intel has one competitor for x86 and that competitor is fabless, and even AMD spun off their FAB arm as Global Foundries. They spun it off because trying to keep pace in FAB technology was killing their bottom line.
This is one thing that needs to be realized, a brand new fab with all the latest gadgets is useless without people to run the plants. Further your run of the mill factory worker just isn't smart enough to drop into a state of the art fab.I'll believe it when Apple starts hiring ton's of PHD's in thin film and chemical vapor deposition (CVD) technology. When they start a research arm in advanced semiconductor physics and process technology, I'll believe the FAB story.
How will I know? Since I work in the industry, I'll see people I know getting crazy offers to leave their current jobs and jump ship to Apple.
You don't start up a FAB without it affecting the salary and hiring practices of others in that industry.
It's like this. You can't make 600 million phones without buying 600 million, LED's, screens, buttons. screws and everything else that went into making the device.
So I haven't seen the spike, so I'm a skeptic.
Who says they didn't buy the report?
That doesn't mean they're allowed to quote it so that the rest of the internet doesn't have to buy it.
Who says they didn't buy the report?
That doesn't mean they're allowed to quote it so that the rest of the internet doesn't have to buy it.
WTF, you have one job MacRumors. Take some of that ad revenue and conquer the paywall instead of leaving us hanging until someone in the forums coughs some hard earned cash to do it themselves.
Hope this means we get slightly cheaper prices due to direct manufacturing. But no high hopes here![]()
And that means possible jobs back home.![]()
But fixed costs are higher when you make your own components, meaning you are less flexible.
There are regular stories about Apple changing their order volumes. That would be a problem if those seasonal changes had to be supplied from their own factories that only make Apple products.
You made your own car, eat your own grown and raised food, and you built your own house too, right? So much for innovating.
Bad troll is a bad troll. If you really believed that, you wouldn't own so many apple products now would you?