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Apple Reportedly Eyeing Los Angeles' Historic Broadway Trade Center for Retail and Corporate Campus

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,473
11,861



Apple may open a new retail store and corporate campus in downtown Los Angeles, according to a report in Downtown LA Examiner (via ifoAppleStore). The new location would be situated in the historic Broadway Trade Center, which opened in 1908 as Hamburger's Department Store and occupies almost a full city block. Apple's expansion in Los Angeles would be part of a 10-year-long "Bringing Back Broadway" initiative that has been working to revitalize the downtown district by attracting high-profile retailers and other businesses to the area.

According to the report's sources, Apple has signed a lease for "several hundred thousand" square feet of space in the Broadway building.
Rumors swirling are Apple Corp will have a campus in the building with multiple uses such as office space, residential, and retail. There is also talk of Apple opening up a branch for their recent 3 Billion dollar purchase of Beats By Dre, which is a critically acclaimed subscription streaming music service, which makes the popular Beats headphones, speakers and audio software.
The inclusion of a residential component for the project does not seem to make much sense for Apple, so the mention does draw some skepticism to the entire report.

The rumored campus wouldn't be Apple's first LA location, as the company already operates several retail stores in the Southern California city and its suburbs, and Beats has its main headquarters in nearby Culver City. Apple has been expanding both its retail and corporate presences, opening a number of new stores around the world as well as offices in Seattle, Boston and Cambridge, England.

Article Link: Apple Reportedly Eyeing Los Angeles' Historic Broadway Trade Center for Retail and Corporate Campus
 

carlgo

macrumors 68000
Dec 29, 2006
1,806
17
Monterey CA
earthquake retrofitted? It is good to keep historical structures relevant, update and modernize them, use them, keep them full of energy.
 

iMaven

macrumors 6502
Jan 21, 2011
324
23
Nice building and fits right in with Apple. When is Samsung going to copy this?
 

charlituna

macrumors G3
Jun 11, 2008
9,632
815
Los Angeles, CA
Another campus???

More like a mini campus. They have offices for things like their media contracts group etc in LA already. That's what would move into the office space.

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Residential, now über Apple fans can actually live in Apple.

That area might not be part of Apple or if it is it won't be open to public. More like a place for Angela etc to stay if they come visit area, rather than going to a hotel

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Going with old school architecture as opposed to spaceship-class office space.

They've done it in other areas. Grand Central isnt space age.
 

IJ Reilly

macrumors P6
Jul 16, 2002
17,889
1,478
Palookaville
According to the report's sources, Apple has signed a lease for "several hundred thousand" square feet of space in the Broadway building.The inclusion of a residential component for the project does not seem to make much sense for Apple, so the mention does draw some skepticism to the entire report.

The residential component makes perfect sense. According to the rumor, Apple is leasing a part of the building, not buying it.
 

erinsarah

macrumors 6502
Mar 17, 2011
339
459
Housing...

I dunno, the idea of an Apple Apartment could have some potential. Kind of reminds me of when Disney built their own utopia-ish city down in Florida. They could call it the "iHome". Oh wait...
 

IJ Reilly

macrumors P6
Jul 16, 2002
17,889
1,478
Palookaville
I dunno, the idea of an Apple Apartment could have some potential. Kind of reminds me of when Disney built their own utopia-ish city down in Florida. They could call it the "iHome". Oh wait...

Again, no. The report does not suggest that Apple has anything at all to do with the residential part of this development. This building has been slated for mixed used (commercial/office/residential) development for many years. If the report is true, Apple would become the lessee for the office and retail component, or at least a big part of it.

Incidentally those who know LA might better recognize this building as the old May Company, the owner before it became the Broadway Trade Center (in the '80s I think).
 

Virtua1

macrumors member
Mar 27, 2014
35
6
Or, they could do something awesome and futuristic...

Like take over the Bradbury Building.

You know it's a better fit. (Throwing little foil origami on the ground) :cool:

 
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