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Apple Reportedly Had Over a Year Left on Maps Contract with Google

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Original poster
Apr 12, 2001
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Amid widespread complaints over Apple's new iOS 6 Maps app, which replaced the Google-powered application that had shipped on iOS devices since the iPhone debuted in 2007, some observers have wondered how much of the shift was due to Apple's desire to reduce its reliance upon on Google and how much might be due to other factors.




In particular, there has been some speculation that demands by Google could also have played a role in Apple's decision, with the suggestion being that Apple may have been forced to roll out its own mapping solution a bit sooner than it had planned for if its contract with Google had been running out.

The Verge now reports that such speculation is unfounded, with Apple and Google having had over a year left on their contract for Google's Maps app. Consequently, Apple could presumably have continued using Google's app in iOS 6 as it worked to improve its own mapping product for a launch with iOS 7 next year.
For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android -- particularly since they didn't have access to turn-by-turn navigation, which Google has shipped on Android phones for several years. The Wall Street Journal reported in June that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple's renewal terms. But the existing deal between the two companies was still valid and didn't have any additional requirements, according to our sources -- Apple decided to simply end it and ship the new maps with turn-by-turn.
Apple's decision apparently caught Google off-guard, as Google is reportedly still several months away from having a standalone maps app ready for submission to the App Store.

Article Link: Apple Reportedly Had Over a Year Left on Maps Contract with Google
 

rawdawg

macrumors 6502a
Jan 7, 2009
508
102
Brooklyn
Billions in cash pissing away money on a not needed maps app and yet still no desktops. Apple is officially my gadget only supplier.
 
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tylersdad

macrumors regular
Jul 26, 2010
157
268
If this is true, then Apple really let us (the customer) down. As a software developer, I don't see any down side (other than cost) to taking the time needed to put out a fully baked product. As far as cost goes, Apple has $100 B in the bank. I think they can afford it.
 
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iGrip

macrumors 68000
Jul 1, 2010
1,626
0
What a frigging boneheaded move. The person responsible should be questioned closely. And I daresay that Steve would never have released a new service that was worse than the old.
 
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craig1410

macrumors 65816
Mar 22, 2007
1,125
896
Scotland
Gotta start crowd-sourcing asap.

The TbyT directions more than make up for any other shortcomings for me anyway.
 
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Frankied22

macrumors 68000
Nov 24, 2010
1,754
514
That is really sad if Google Maps is still months away from being released :(
 
Comment

s8film40

macrumors 6502
Aug 14, 2007
480
41
I would think that if their contract with Google was expiring they would want to move to another option at least a year before the end of the contract. This way those who don't upgrade won't be left without a maps option at all.
 
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Rogifan

macrumors Core
Nov 14, 2011
22,079
27,612
What a frigging boneheaded move. The person responsible should be questioned closely. And I daresay that Steve would never have released a new service that was worse than the old.
im assuming the person responsible was either Cook or Forstall. And wasn't it Steve who decided to go thermonuclear on Google? Steve deserves a lot of the blame for this IMO.
 
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GuitarDTO

macrumors 6502a
Feb 16, 2011
687
110
Android phones have had far superior native maps/navigation since day 1, and I agree with the article that the gap was widening with each release. Apple made the right move. They'll get maps right eventually.
 
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Muzzakus

macrumors regular
May 23, 2011
209
296
It's time apple allows users to assign default apps for, web browser, email client & maps. Users that don't care can live with defaults, the others can optimise their experience.
 
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nikomakhos

macrumors member
Sep 23, 2012
61
0
Oh, wow. If this is true, then Apple really screwed us over. What on earth were they thinking? :eek:
Who cares about turn-by-turn directions or fancy 3D-buildings when your core data is so broken?
 
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herocero

macrumors regular
Jan 23, 2003
125
26
down on the upside
google should work out a free deal with apple to allow google maps on the app store, and charge $1 dollar for it. when they rake in a few million dollars from the sale they won't need to say anything more on the subject and apple will continue to look like numbnuts for making this short-side anti-customer move.

disclaimer: i'm no fanboy (of anything) and i own an iphone 5. google maps is just better and more accurate.
 
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cRuNcHiE

macrumors 6502a
Jan 2, 2007
768
32
Presumeably the fact that IOS5 still uses google maps proves there must still be some active contract in place anyway else maps in io5 would stop working?
 
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NachoGrande

macrumors 6502a
Mar 30, 2010
953
1,591
That's exactly what Apple wanted! They didn't want people to be able to download an alternative...
 
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SprSynJn

Guest
Sep 15, 2011
362
1
Japan
Didn't Google also start charging for use of their map service? That is why iPhoto doesn't use it anymore, no?
 
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Chrisg2014

macrumors regular
Aug 23, 2010
228
0
USA
You know I'm happy about what happened with Maps because Apple won't let my phone have all the feature...

Thanks Apple for saving me from a bigger disappointment!!! ;)
 
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