Apple Reportedly in Process of Acquiring Self-Driving Vehicle Company

Discussion in ' News Discussion' started by MacRumors, Jun 6, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is in the process of acquiring self-driving vehicle startup in order to boost its own development of a self-driving vehicle system, according to unnamed sources cited by The Information's Amir Efrati and Alex Heath.


    The planned deal is described as an "acqui-hire," suggesting that Apple is interested in the company primarily for its employees rather than its technology. The acquisition could reportedly result in dozens of engineers ending up at Apple, where they would likely work on autonomous driving systems.

    "We don't comment on speculation," an Apple spokesperson told The Information, suggesting that the acquisition may not be finalized. was founded in 2015 by a group of Stanford University students. Based in Mountain View, California, the company launched a self-driving shuttle service in select cities in Texas, but the report claims it has been "struggling" recently and looking for a buyer. It looks like that buyer may be Apple.

    (Thanks, Chris!)

    Article Link: Apple Reportedly in Process of Acquiring Self-Driving Vehicle Company
  2. nerdAFK macrumors 6502


    Apr 24, 2014
  3. avanpelt macrumors 68030

    Jun 2, 2010
    In light of the Pro Display stand announcement, it wouldn’t surprise me if they develop a car and charge an extra fee to get the “beautifully functional” steering wheel. :rolleyes:
  4. velocityg4 macrumors 601


    Dec 19, 2004
    Such seamless equipment on that car. If it wasn't for the advertising you'd never know there was anything different about that vehicle. :rolleyes:

    Why not go after Zoox and Nuro. They both have far better rankings. Apple's got enough money to make them an offer they can't refuse.
  5. DrJohnnyN Suspended


    Jan 27, 2010
  6. Baymowe335 macrumors 603

    Oct 6, 2017
    Apple is buying the tech/software. You people acting like Apple would release a car like the the picture are not thinking clearly.

    What you're seeing in the picture is simply testing of the technology.
  7. macloverHK macrumors member

    May 16, 2018
    Hong Kong
  8. TheShadowKnows! macrumors 6502a


    Sep 30, 2014
    National Capital Region
    No denying.
    Those sensors look hosted by "Ghetto Blasters" -- front and side.
    [Probably on the back as well.]
  9. mozumder macrumors 6502a

    Mar 9, 2009
    Self-driving vehicles will NEVER happen. Please stop this scam immediately. The technology will never be good enough without infrastructure changes, like rail-on-road.

    Tesla vehicles in self-driving mode are as dangerous as motorcycles. Meanwhile, there are several car models that have NEVER had a driver fatality.
  10. FightTheFuture macrumors 65816


    Oct 19, 2003
    that town east of ann arbor
  11. dguisinger macrumors 6502a

    Jul 25, 2002
    Whhhhhhy? I don't get their obsession with getting into self driving cars? I want Apple to do a few things very well, don't be like Samsung building everything the world has ever seen....
  12. Williesleg macrumors 6502

    Oct 28, 2014
    NY, NY
    I use my Tesla model 3 autopilot every day, works fine for me on the highway, either with or without traffic. Love it!
  13. MarcNBarrett macrumors newbie

    Aug 20, 2017
    Apple should have bought Tesla when they had the chance.

    Apple will find it very difficult to stand out with their cars, when they start making cars. Tesla is already making exactly the kind of cars you would expect that Apple would make if Apple made cars.
  14. calzon65 macrumors 6502a


    Jul 16, 2008
    When I read early stories/opinions that Apple may get into the auto business with a self driving car I thought that was ridiculous, but if Apple develops technologies used in self driving cars then licenses those technologies to car manufacturers, kind of like CarPlay, that might be a good strategy.
  15. Return Zero macrumors 6502a

    Return Zero

    Oct 2, 2013
    It legitimately wouldn't surprise me to see manual controls as a paid upgrade someday. Once autonomous driving becomes mandatory because of safety reasons, manual driving will require special hardware and licensing.
  16. partydorm macrumors member


    May 29, 2009
    Los Angeles, California
  17. Jsameds macrumors 68040

    Apr 22, 2008
    Self-flying planes will NEVER happen. Please stop this scam immediately. The technology will never be good enough without infrastructure changes, like rails in the sky.

    Boeing airplanes in autopilot mode are as dangerous as zeppelins. Meanwhile, there are several airplane models that have NEVER had a pilot fatality.
  18. LordVic macrumors 603

    Sep 7, 2011
    I am still wondering what the hell apple is doing with all the car stuff. None of it really has made a lot of sense because it seems like they're chasing a market that wants absolutely nothing to do with 3rd parties like Apple.

    The car companies aren't going to Apple, Google, Microsoft, Etc to do self driving tech. They're doing it internally and using their own resources. They're not going to go to Apple to license self driving tech especially when Apple isn't in the car OS business (nor do they have a capable OS for the car).

    They're also not building a car that we can actually tell. So what is with all this research and buying up of car related industry? They seem to be chasing a dragon in all this and don't know what they're going to do if they ever catch it.
  19. tito2020 macrumors 6502a

    Oct 16, 2011
    Your driving it wrong
  20. code-m macrumors 68000


    Apr 13, 2006
    Though classics are not produced anymore there are still rebuilds and restoration efforts as a hobby or business. Those cars lack many of the safety features in present day vehicles as they are grandfathered.

    I suspect a similar situation.
    --- Post Merged, Jun 6, 2019 ---
    Hmm, same was snails about iPod, iPhone, etc.

    It’s Apple’s spin on wheels ;):p
  21. Edsel macrumors 6502

    Mar 18, 2010
    Over There
    HA! My wife instructs me how to drive everyday without fail too but she's probably more expensive buying a Tesla.....
  22. Stella macrumors G3


    Apr 21, 2003
    I hope so because there are far too many ****** / impaired / distracted drivers on the road!
  23. PickUrPoison Suspended

    Sep 12, 2017
    Sunnyvale, CA
    Or at least some very expensive insurance, due to human-caused accidents. Easily $1,000/month I would think.
  24. Return Zero macrumors 6502a

    Return Zero

    Oct 2, 2013
    This is simply not true. Self-driving vehicles have already happened. The problem is, when you load them up with all the necessary features to actually be safe enough without a driver (like lidar, advanced mapping, etc.), they are way too expensive and unwieldy. This is why Musk wants to solve the problem using only vision, front radar, and ultrasonic (I'm not 100% convinced that's the best route, but he has a point).

    I do agree that Tesla vehicles in the existing autopilot version are very dangerous, mainly because their drivers rely too much on it, as proven by the handful of autopilot fatalities. However, they now have a massive fleet of vehicles gathering real-world data from all over, and with advancements in continuous machine learning, they do actually have a compelling case for being able to reach their goal of full autonomy, provided they don't go bankrupt. I have a feeling they'll have to add a few more sensors/cameras before they actually get to that point, though.
  25. calzon65, Jun 6, 2019
    Last edited: Jun 6, 2019

    calzon65 macrumors 6502a


    Jul 16, 2008
    I am a pilot with several certifications (VFR, IFR, multi-engine, complex aircraft) so I can say from experience that creating a so-called "self-flying plane" auto-pilot to fly an aircraft through a full flight plan from a beginning-of-the-runway takeoff to landing (full stop at the end of the runway but no taxi to a gate) is substantially easier than creating a self driving car to replace drivers in all conditions.

    Sure someone will say, what about the 737-MAX problems, yes that was/is a huge debacle on Boeing's part, but the main point is that so many people are underestimating the extreme complexity of delivering a 100% self driving car to replace the driver in all conditions. It took about 80 years before commercial aviation started to become very safe, the evolution of self driving cards will take many decades to reach the kind of safety and consumer confidence we see in commercial aviation.

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