I almost never do a Google search, or any other internet based search, from my iPhone. There are specialized applications on the iPhone that are designed to grab specific types of information from the internet in a form that is friendly to the size of the iPhone screen. Thus, traditional search services on the iPhone are irrelevant for me. However, if a tablet comes out which has a browser that feels more like a desktop experience, then these search issues (Bing vs. Google vs. Apple alternative) are more relevant for such a device.
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Apple Reportedly Looking to Revolutionize Mobile Advertising
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Mhmmmmmm.
As a fanboy of Apple and Google. I would hate to see the companies going head to head. I think Apple realizes that Google does search and does it very well and won't change that in their devices. I love habit my google services on my iPhone. I don't see apple changing the default search or their maps application for that matter. Google navigator is coming to the iPhone in 4.0.
As a fanboy of Apple and Google. I would hate to see the companies going head to head. I think Apple realizes that Google does search and does it very well and won't change that in their devices. I love habit my google services on my iPhone. I don't see apple changing the default search or their maps application for that matter. Google navigator is coming to the iPhone in 4.0.
An effective way to display an ad is in a way that doesn't piss a user off.
I think Steve Jobs realizes that and will be changing mobile advertising for the better.
I think Steve Jobs realizes that and will be changing mobile advertising for the better.
Never? It already exists
If you've ever done a search on Safari or downloaded Paper Toss, you've had ads on your iPhone
I'm willing to be that Apple comes up with a super-easy way to integrate ads into iPhone apps that utilizes all of the data the article talks about. Then they can start getting a piece of all of those "free" ad-supported apps in the app store that Apple currently provides the hosting for free.
Apple should not try to compete against Google on their turf. Instead they should cooperate with them as much as possible. Advertising is a huge market, but it is so far away from Apple's core strengths that it is highly questionable if they would succeed in winning market share from Google. Microsoft lost billions in their online / ad business for a good reason. And Apple really has NO IDEA about the online ad business.
Something like developing their own search engine would be plain stupid. And cooperating with MS instead would only endanger other areas where a cooperation with Google is highly useful (Google Maps, the new navigation app that might come to the iPhone etc). Apple would not win anything, only lose.
If Google wants to take Apple head on (Nexus etc), let them try. They won't hurt Apple very much. Don't take the fight onto the other team's homeland unless you're completely sure that you have the strength to defeat them.
Something like developing their own search engine would be plain stupid. And cooperating with MS instead would only endanger other areas where a cooperation with Google is highly useful (Google Maps, the new navigation app that might come to the iPhone etc). Apple would not win anything, only lose.
If Google wants to take Apple head on (Nexus etc), let them try. They won't hurt Apple very much. Don't take the fight onto the other team's homeland unless you're completely sure that you have the strength to defeat them.
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what they need to do is make a version of youtube that doesnt have commercials before the videos and after the commercial is over a pop-up ad that you have to close so it doesn't take up 1/4 of the screen. Come up with that and youtube is dead overnight
what they need to do is make a version of youtube that doesnt have commercials before the videos and after the commercial is over a pop-up ad that you have to close so it doesn't take up 1/4 of the screen. Come up with that and youtube is dead overnight
Google realizing that Apple does hardware sales and does it well didn't stop Google from releasing the Nexus One. Apple and Google competing is probably one of the best things for consumers since it will drive innovation.
What do you mean by "used against us"? I don't really get the knee-jerk reaction everyone seems to have toward companies when they actually look at the data you've given them.
Even in your example, it's not always easy to keep track of when your favorite bands' albums are coming out, and if they want to show me ads based on what I've shown interest in, that would actually be useful. A hell of a lot more useful than typical ads, at least.
Agreed. Apple is not going to tacky up their brand by putting banner ads on your iPhone.
I think this more about the tablet. One of Apple's big sells to publishers for subscription-based newspapers and magazines would be the ability to target advertising to specific subscribers by location and demographics, and Apple would get a cut of the revenue.
Paper Toss.... the reason i don't do a "get all updates". No ads for me!
(on that one, but overall, i run paid apps to avoid them)
Very good point. Could also "revolutionize" the TV subscription service from Apple.
So no Google tun by turn for the iPhone
Just the opposite, Apple is about to announce Google Maps' total exit from the iPhone on the 27th. You'll see iGuide in it's place, the new under the hood feature set of the Maps application, using Apple owned maps.
apple has so much money why not buy a lesser search company, brand it, and grow it into a giant. they did it with safari. they did it with itunes, why not with say ask?
I hope Steve Jobs uses his flair for streamlining and minimalism and "revolutionizes" mobile advertising the way he did with FireWire in the MBP.
By getting rid of it entirely.
By getting rid of it entirely.
I'm really surprised by the "Apple should not compete with Google" sentiment I've seen so far.
Competition is a good thing for the end user.
Competition is a good thing for the end user.
Why are people saying that that Apple doing mobile ads will be better than the current solutions?
Isn't the point of advertising to get people to look at the thing? (Unless they were going to ram that ad interaction patent down our throats and in that case it would be far worse than what we have now)
I can't say I've ever seen an annoying ad on any mobile platform or app.
Isn't the point of advertising to get people to look at the thing? (Unless they were going to ram that ad interaction patent down our throats and in that case it would be far worse than what we have now)
I can't say I've ever seen an annoying ad on any mobile platform or app.
I don't have an iPhone, so no paper toss for me!
Ads on integrated to the phone - i.e., when the phone is ringing, you'll get an advert from Best Buy about , say, a telephone directory. Yes, that is an very extreme example!
Wow, just what i want. advertisers to know what music i have, what movies i watch... all for the ability to know where i am at all times... so they can send me advertisements.
****!
****!
