Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018

Discussion in ' News Discussion' started by MacRumors, Dec 1, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is "considering" releasing an updated low-cost 9.7-inch iPad next year with a starting price that's $70 cheaper than its existing equivalent, according to sources from upstream suppliers.

    In March 2017, Apple released its most affordable iPad, a $329 entry-level 9.7-inch device with internal specs similar to the iPad Air 2, but with a thicker and heavier enclosure. According to DigiTimes, Apple's 2018 version of the 9.7-inch iPad could cost even less at around $259, in a bid to attract more demand from price-oriented consumers and maintain its current tablet shipments of 10 million units a quarter.

    In its November earnings call, Apple reported double-digit unit growth in iPad sales for the second consecutive quarter, but did not provide a breakdown of sales across tablet models. Prior to that, in June, the company reported sales of 11.4 million iPads, an increase of 15 percent compared to the year-ago quarter. iPad revenue was also up, but only 2 percent year over year, suggesting Apple was selling a lot of new lower-priced 9.7-inch iPads in particular.

    The worldwide tablet market declined for a tenth straight quarter on a year-over-year basis during the first months of 2017. When the news broke in May, Apple reported that it sold 8.9 million iPads in the quarter, down from 10.2 million iPads in the same period the year previous, marking the 13th consecutive quarter that it had sold fewer iPads on a year-over-year unit basis.

    According to the sources cited today, Apple's aggressive pricing strategy with the next 9.7-inch iPad aims to offset the continuing overall decline, which has seen most second- and third-tier brand vendors already step out of the market.

    According to the same sources, Apple is likely to outsource the production of the new 9.7-inch iPad to Compal Electronics, while giving the device's PCB orders to Compeq and Unitech Printed Circuit Board. However, all the companies declined to comment on their orders or clients.

    Article Link: Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018
  2. farewelwilliams macrumors 68000

    Jun 18, 2014

    move along kids. nothing to see here.
  3. Appleaker macrumors 68020

    Jun 13, 2016
    Well they’re not considering updating it, they are going to, they’re considering the price. And while “we don’t ship junk” should remain true, this could be a good move as long as they don’t give it a downgraded 2017 iPad. The interesting thing here is what it will do go the lineup.
  4. Christoffee macrumors 6502


    Jul 26, 2012
    It’s also going to hook people in young. Th iPhone SE is priced reasonably as a gift for your 14 year old. A £250 iPad (before discount - I picked up a £270 iPad this weekend) is reasonable for a children’s iPad around the house, rather than the old iPad 2 or mini that they’re using.

    The young will know nothing but iOS.
  5. mozumder macrumors 6502a

    Mar 9, 2009
    They really could use the production cost savings to sell a low-priced Mac/Macbook. The cheapest iMac is still $1100, and the cheapest Macbook is $1300! Compare this to a world where PC laptops are now $400...
  6. Benjamid macrumors member


    May 15, 2016
    If true it could signal a mobe towards strengthening the iPad as a platform for more developer support. Hope this will make iPad ready for full feature apps. Can’t wait to make the jump to iOS only.

  7. Avieshek Suspended


    Dec 7, 2013
  8. newyorksole macrumors 68040

    Apr 2, 2008
    New York.
    And Apple is still doing extremely well. Just like other brands that sell things at a higher price.
  9. Blackstick macrumors 6502a


    Aug 11, 2014
    Sunny South Florida
    The $249 iPad this past Black Friday /cyber Monday was a huge seller, I replaced my wife’s iPad Air 1 with one, sold the Air 1 on eBay for $140... now she has a new iPad that’ll last another four years for just over $100, how could you not?

    As a dad of two daughters, non pro iPads below $300 are amazing and demolish the competition in that price range. My dad spent at least $1500 on my first Dell in the late 90s, and I was 14 years old.
  10. _Refurbished_ macrumors 68000


    Mar 23, 2007
    My niece has a cheap Android tablet because her parents don’t want to spend hundreds of dollars on a device for a child. If there was a more reasonably priced iPad, they may have gone that route instead.
  11. MacFather macrumors 6502a


    Mar 16, 2012
    Any chance we will see a new iPad mini next year?
  12. sracer macrumors 604


    Apr 9, 2010
    I too believe that they're going to do it. I'll go out on a limb and suggest that the new, lower-priced iPad may not have an aluminum body.

    Every company uses aluminum now. From the cheapest chromebook to the highest ultrabook. It no longer has the cachet that it once had. I trust that Apple will be able to come up with flowery words to describe their ground-breaking poly-something-or-other that makes it sound like it is something new and better than what their competition is using... ladies and gentlemen, I present to you... plastuminium! ;)

    I'd love to see a $250+/- 9.7 iPad with iPad Pro 10.5 internals in a plastuminium body.
  13. macfacts macrumors 68030


    Oct 7, 2012
    Demolish the competition? Hardly. For the same price, the competition for the current iPad 9.7" is the Samsung Galaxy tab s2 9.7".

    Comparing the two, the Samsung tablet isnt junk. It is 2mm thinner, 100g lighter, has a laminated screen, and has a OLED screen.

    I understand people have a preference for software, just like they do for favorite colors. That doesn't make android junk, just different.
  14. Solomani, Dec 1, 2017
    Last edited: Dec 1, 2017

    Solomani macrumors 68040


    Sep 25, 2012
    Alberto, Canado
    Maybe this is the Resurrected Mini? Make it closer to 8.5" display, and with that entry-level consumer price point…. it's a winner.
  15. iapplelove macrumors 601


    Nov 22, 2011
    East Coast USA
    This is great news. The iPad is a amazing device, and should be at an affordable price point for all.
  16. CmdrLaForge macrumors 601


    Feb 26, 2003
    around the world
    I think this shows how much margin Apple has on the iPhone. No reason besides Greed to sell that at those high costs. Understandably from company perspective.
  17. DoubleFlyaway macrumors 6502a


    Nov 16, 2017
    This is similar to what I was thinking. My daughters elementary school already gives all the kids iPads to work on. This price point will make that kind of program even more feasible to implement.
  18. mr.steevo macrumors 65816


    Jul 21, 2004
    We got our 3 and 4 year olds each an iPod touch. Cheaper than any iPad
  19. jclardy macrumors 68040


    Oct 6, 2008
    "updated" meaning we are just going to drop the price of the $329 iPad to $249 to make some more money on it for a second holiday season.
  20. Zarniwoop macrumors 65816

    Aug 12, 2009
    West coast, Finland
    If Apple was KFC, you'd buy an expensive, but tasty box of Chicken nuggets from them.
    If Google was KFC, you'd be the nugget.

    For some, Android wont ever be an option...
  21. sracer macrumors 604


    Apr 9, 2010
    That is true. And some of those concerned about their privacy also use social media, revealing a lack of knowledge on online privacy, or using privacy concerns as convenient reason for not using anything Google.

    Whether the issue is privacy or suitability of a mobile platform, it comes down to everyone doing their own research to draw their own conclusions that will be right for them.
  22. willnpc macrumors member


    May 24, 2015
    Panama City
    Minus about $25 or more in eBay and PayPal fees and shipping the old Ipad, also with tax the other iPad is closer to $270... so you probably paid around $160 for the new iPad which is still a good deal but not quite as good as you were making it sound... how do I know? Because I did the same thing as you did LOL
  23. AustinIllini macrumors demi-goddess


    Oct 20, 2011
    Austin, TX
  24. Delgibbons, Dec 1, 2017
    Last edited: Dec 1, 2017

    Delgibbons macrumors 6502a


    Dec 14, 2016
    Poor, poor souls :p

    With Apple's great current record on software QC and development.... God help them.

    Microsoft has to develop for literally thousands if not millions of hardware combinations.

    Apple has to develop for a set of tightly defined and controlled hardware devices.... yet still cocks it up.
  25. berrymetal macrumors regular


    Jul 25, 2017
    Cool, now gimme an even more expensive model that’s worth it

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