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Apple is reportedly eyeing a new partnership with LG that would allow the South Korean tech giant to sell iPhones, iPads, and Apple Watches at its more than 400 retail "LG Best Shops" in South Korea, according to a report from Business Korea.

apple-store-retail.jpg

LG recently shut down its smartphone business, leaving retail space previously used for marketing its handsets being left empty. Apple is now, apparently, eyeing to use that retail space to sell its own iPhones, iPads, and Apple Watches. Apple's own retail presence in South Korea is still relatively small, and accepting a deal with LG to sell its products at more than 400 "LG Best Shops" is an easy way to expand its presence.
The two companies are reportedly discussing the establishment of separate Apple corners within the shops that are directly run by Apple employees or allowing LG Best Shop employees to sell Apple products after LG Electronics acquires the right to the sale of Apple products. The two sides have yet to decide when the partnership starts, but some market experts predict that it will be some time after the end of July when LG Electronics completely pull out of the smartphone business
According to the report, LG and Apple are at a disagreement over the sale of Mac computers. LG sells its own "Gram" laptops, and offering Apple's Mac in the store would be a disadvantage. As a result, the two sides are likely only to agree on selling iPhones, iPads, and Apple Watches. An LG spokesperson said in a statement to Business Korea that "nothing has been decided yet" and that they're "exploring all possibilities."

Update: According to a new local report, LG has suspended talks with Apple to potentially sell iPhones, iPads, and Apple Watches at its "LG Best Shops" across South Korea. The report notes that LG has been spectating public opinion around the prospect of a partnership with Apple and has ultimately decided to discontinue talks.

Article Link: Apple Reportedly Wants to Sell Products in Korean LG Retail Stores [Update]
 
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Freeangel1

macrumors 65816
Jan 13, 2020
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NO Macs being able to be sold in these 400 LG stores? Not good.
probably other sticking points too.
A boost for iPhone sales.
 

syklee26

macrumors 6502a
Jul 26, 2005
618
1,334
NO Macs being able to be sold in these 400 LG stores? Not good.
probably other sticking points too.
A boost for iPhone sales.
This is quite obvious. LG sells their own branded notebooks in Korea (LG Gram is actually the top seller in Korea)
 

TakeshimaIslands

macrumors member
Feb 28, 2020
72
113
Looks like Apple is collaborating more with other companies to boost sales. very smart!

LG company is very huge in Japan and other Asian countries.
Is this a joke? You must be mistaking Japan with LG's native nation south korea.. i can assure you that LG is virtually non existent in Japan where Apple have near domination of the market.


if LG are smart they will team up with Timmy if they want lucrative battery contracts with Apple for their car in the future
 
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swm

macrumors 6502
May 29, 2013
460
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Looks like Apple is collaborating more with other companies to boost sales. very smart!

LG company is very huge in Japan and other Asian countries.
except if you find out that apple already has 2/3 of the japanese market, and the rest is dominated by local brands as kyocera, sony.

 

bryanios

macrumors member
Sep 25, 2017
36
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Is this a joke? You must be mistaking Japan with LG's native nation south korea.. i can assure you that LG is virtually non existent in Japan where Apple have near domination of the market.


if LG are smart they will team up with Timmy if they want lucrative battery contracts with Apple for their car in the future

have you heard of LG appliances?
 
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kyjaotkb

macrumors 6502a
Nov 20, 2009
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London, UK
I mean, LG’s mobile operator U+ is presumably already one of Apple’s top resellers in Korea, so technically LG has been selling iPhones in their own shop for a while already.
The big question is, will these shops stock any 5K monitors? Hmmm…
 

NavySilver

macrumors member
Aug 4, 2012
90
181
New York, NY
Apple seems to have some trouble behind the scenes to expand its physical retail presence in South Korea, so this is not a bad alternative. The demand for Apple products is absolutely there.
 

jonnysods

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Sep 20, 2006
7,529
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There & Back Again
This kind of reminds me of how they take up a space in the Best Buy stores around here, and they actually refer to them as Apple Stores. They had Apple Watch pop up stores, this is a good way to get a foothold in the market. LG leaving the smart phone business will leave a hole as I understand they were very popular in South Korea.
 

kyjaotkb

macrumors 6502a
Nov 20, 2009
807
586
London, UK
I mean, LG’s mobile operator U+ is presumably already one of Apple’s top resellers in Korea, so technically LG has been selling iPhones in their own shop for a while already.
The big question is, will these shops stock any 5K monitors? Hmmm…
 

Reason077

macrumors 68030
Aug 14, 2007
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It would be great if Koreans could discover Macs and start using them more. Perhaps then we’d finally get PUBG on Mac!
 
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ksec

macrumors 68020
Dec 23, 2015
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I would be surprised if an OLED or some other Display is not included in the deal.
 

tongxinshe

macrumors 65816
Feb 24, 2008
1,012
576
That will definitely help Apple getting some market share in Korea. Korea SmartPhone market has been exclusively just Samsung and LG.
 
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