the last two watches i purchased were both in the $500+ range. I miss wearing a watch at times, haven't worn one for several years now. Once their batteries died i just didn't feel like forking over money to have the batteries replaced since my iphone had the time on it, and i seem to be surrounded by clocks at work, in my car, etc.
I will pay $400+ for an apple watch, though, if it is:
1. Easily rechargeable. I don't want to have to carry around special transformers and cables. If it comes with a "nighttime" inductive charger pad to rest the watch on at night while i sleep then i'll be ok with it. And the battery lupine had better not require nightly charging!
2. Waterproof. I don't mean as in a diver's watch, but capable of not having to be removed during a shower or being hit by an unexpected rainstorm.
3. Attractive as a watch. I think fitbits look dorky and kind of silly for me. I don't wear bracelets, livestrong bands, or any other such accessories. I want my watch to say "watch"!
4. A watch i can tell time with at a glance, with a customizable watchface.
5. An extension of the apple ecosystem, to enhance the use and give increased functionality of my other apple devices, ideally serving as a siri/security conduit between my iphone, ipad and apple tv.