The analysts were just wrong, again, as usual. How are the "estimates" vs "expectations" this round?
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Reports 1Q 2023 Results: $30.0B Profit on $117.2B Revenue Amid 'Challenging Environment'
- Thread starter MacRumors
- Start date
- Sort by reaction score
Well when you release the same phone 2 years and a row that will happen
TheYayAreaLiving 🎗️
Suspended
Any idea how much money Apple is holding on to it? How much do they have in the bank? 🏦 🍎
It’s more that Apple users are DOOMED to pay high product prices and to only get marginal software improvements.
Last edited:
I get that, but iPhone sales are up - yet factories in China producing iPhones were also closed.
I'm pretty sure the M2 MBPs were ready to go in 2022, but they had either production or logistical concerns.
All of the products including iPhone were impacted by production. iPhone would be up even more given the heavy push toward Pro iPhone sales.
Yes iPhones are good because base is $1100 max, and the deals you can get are insane. Macbooks and iPad Pros are out of range for most
As others have pointed out, it's kind of funny that a 5% decrease YoY is still $30 billion in profit. I'll tell you one thing -- I'd love to own a business where a bad quarter is still $30 billion! 
Last edited:
Don’t let Musk live rent free in your head. There are better things to think about. Enjoy life and be free!
I do think production is a factor, but there still isn't an M2 iMac, or an M2 Mac Studio. There is no production excuse for that. The M2 Mac mini also took 2 years.
Keep in mind too that a decent chunk of Apple's "Services" profit has come from Google's payments to make Google search the default on Safari. Those may end up going away depending on how the DOJ case against Google goes.
Well in Apples bag of tricks sits the 16“ iPad Pro with MacOS and an appropriate pencil3, but I expect we’ll only see that when someone tells Tim it’s time to break glass in case of emergency, prob bc the iPad won’t manage the m3‘s thermals and there’s no way forward. After that injection we’ll get the Px line of “optimized for iPad” chips based on the M1/2 and it’ll cost twice as much as a MacBook Pro lolJust wanted to say RIP to iPod Sales. Hurtful to watch the sales diminishing slowly
oh you actually did mean iPod, not iPad! I missed that was even in there.
Despite what the card carrying fan club membership believes in their devoted and delusional love of everything Apple does, if Apple would fix the trillion and one bugs in all their OSes and stop releasing devices with tiny little spec bumps (or even worse, spec dumps like the HP 2), then maybe we would start buying more.
Expected.. since I didn't buy any products last quarter..
I don't recall there being a shortage of and pushed back delivery times for Macs like there was for iPhones (mainly Pro and Pro Max) though. Every time and everywhere (from Apple to Amazon, Best Buy, B&H, Adorama, etc) I checked, there were plenty of Macs available.
You're right. I read that too fast.
It's not like I don't want bugs to be solved, but it's probably at the bottom of the list of their weaknesses and stuff that could drive more sales. In fact it's definitely a strength.
But there were product release delays -- which is why we had a strange mini-flood of new Macs in mid-January.
Wasn't this the first time since 2000 that Apple didn't launch new Macs in the holiday quarter?
https://www.macrumors.com/2022/12/30/no-new-macs-for-first-time-since-2000/
That could explain the decline in Mac sales, and why they declined while iPhone's didn't despite both products having production issues.
https://www.macrumors.com/2022/12/30/no-new-macs-for-first-time-since-2000/
That could explain the decline in Mac sales, and why they declined while iPhone's didn't despite both products having production issues.
Well they got 3k out of me this past week....
Maybe they can afford to hire some software peeps?