Apple Reports 2Q 2025 Results: $24.8B Profit on $95.4B Revenue

[MacRumors]

Apple today announced financial results for the second fiscal quarter of 2025, which corresponds to the first calendar quarter of the year.

For the quarter, Apple posted revenue of $95.4 billion and net quarterly profit of $24.8 billion, or $1.65 per diluted share, compared to revenue of $90.8 billion and net quarterly profit of $23.6 billion, or $1.53 per diluted share, in the year-ago quarter. Services revenue reached an all-time high during the quarter, while earnings per share set a March quarter record.

Gross margin for the quarter was 47.1 percent, compared to 46.6 percent in the year-ago quarter. Apple's board of directors also authorized an additional $100 billion for share repurchases and declared an increased dividend payment of $0.26 per share, up from $0.25 per share. The dividend is payable May 15 to shareholders of record as of May 12.

"Today Apple is reporting strong quarterly results, including double-digit growth in Services," said Tim Cook, Apple's CEO. "We were happy to welcome iPhone 16e to our lineup, and to introduce powerful new Macs and iPads that take advantage of the extraordinary capabilities of Apple silicon. And we were proud to announce that we've cut our carbon emissions by 60 percent over the past decade."

As has been the case for over five years now, Apple is once again not issuing guidance for the current quarter ending in June.

Apple will provide live streaming of its fiscal Q2 2025 financial results conference call at 2:00 pm Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call recap ahead...
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Article Link: Apple Reports 2Q 2025 Results: $24.8B Profit on $95.4B Revenue

 

[spazzcat]

Apple is doomed, and I am doing this correctly?

 

[DelayedGratificationGene]

Solid quarter 8% eps growth with 24b in FCF. At current price trading at a 29 trailing PE. Also shares outstanding decreased to UNDER 15b which is phenomenal. However for short term it’s all about the informal guidance and tariff situation during cc so let’s wait and see

 

[fel10]

And this is why they hardly innovate and are ok with releasing half assed software and 100 new emojis each update. People will buy it regardless.

 

[spazzcat]

And this is why they hardly innovate and are ok with releasing half assed software and 100 new emojis each update. People will buy it regardless.

Apple doesn't create emojis.

 

[GMShadow]

Apple doesn't create emojis.

And they put the emoji into the .4 updates because it's a great way to get more casual users to update their OS.

 

[attohs]

And this is why they hardly innovate and are ok with releasing half assed software and 100 new emojis each update. People will buy it regardless.

It's hard to be innovative when you have to procure components to support the sale of hundreds of millions of devices. Epic success sucks that way.

 

[AlexESP]

And this is why they hardly innovate and are ok with releasing half assed software and 100 new emojis each update. People will buy it regardless.

No, it sounds very obvious, but people don’t buy products for no reason. An easier explanation is that many people disagree with what you consider as non-innovative and half assed.

 

[AAPLbuyback]

Nearly $25B in profit in 90 days in a “slow” quarter. Insane company.

$100B added to buyback and dividend raise. They don’t seem concerned about tariffs.

 

[joeblough]

Apple doesn't create emojis.

they don't create the codepoints or what they are supposed to mean, but they sure as heck have to design the actual emojis themselves. ever seen what all those emoji look like on android? totally different.

 

[DelayedGratificationGene]

So Tim already told CNBC that more than half of US destined iphones come from India and the rest of the US products come from Vietnam. Tim doesn’t seem concerned at all. Wow much better than feared!

 

[tongxinshe]

Apple’s quarterly profits are now 1/3 less than Google, when it was five times 10 years ago. This is the result of missing a visionary leader, being unable to pave the way for “the next big thing” 10 years in advance.

Google started investing into AI at least one year after Apple did (Steve Jobs bought Siri), but it continued its investment big, while Apple mostly paused it after the old leader pass away. Google is now a major leader in the field, and largely benefit in both current performance and future perspective, while Apple is years behind in the area comparing with ALL big tech companies.

 

[mansplains]

And this is why they hardly innovate and are ok with releasing half assed software and 100 new emojis each update. People will buy it regardless.

Apple doesn't create emojis.

The Unicode Consortium is responsible for creating and encoding of emoji, making them universally recognized. Apple, Google, Microsoft, etc are still responsible for designing and illustrating their own unique styles for these emoji.

 

[DelayedGratificationGene]

Nearly $25B in profit in 90 days in a “slow” quarter. Insane company.

$100B added to buyback and dividend raise. They don’t seem concerned about tariffs.

Agreed about tariffs. Big positive for Apple.

 

[neutralguy]

Nearly $25B in profit in 90 days in a “slow” quarter. Insane company.

$100B added to buyback and dividend raise. They don’t seem concerned about tariffs.

In case you missed the news, Apple airlifted 600 tons of iPhone from India to beat the tariff!

 

[BootsWalking]

Apple is doomed, and I am doing this correctly?

Right sentiment, wrong timeframe. Most companies are reporting strong quarters due to accelerated buying patterns.

 

[lotones]

Apple’s quarterly profits are now 1/3 less than Google, when it was five times 10 years ago. This is the result of missing a visionary leader, being unable to pave the way for “the next big thing” 10 years in advance.

Google's core business is selling ads and your data. Apple doesn't depend on either.

btw, 10 years ago was 10 years ago.

 

[Spock]

Apple’s quarterly profits are now 1/3 less than Google, when it was five times 10 years ago. This is the result of missing a visionary leader, being unable to pave the way for “the next big thing” 10 years in advance.

I am going to paraphrase what Steve Jobs said years ago, for Apple to win, Google does not have to lose...

 

[jole]

Apple should be more explicit in their narrative regarding the AI challenge. They opted for AI that prioritizes privacy, which constrained their progress and resulted in a slower pace. However, as people increasingly value privacy, Apple’s perceived laggardness could serve as a compelling proof point for them taking privacy more seriously than the competition.

 

[Misterioso]

Cook sounds worn down.

 

[LeeW]

I don't care about numbers; they are a product to me, just as I am a number to them. Providing they remain useful to me, I will use their products; when they are no longer useful, I won't.

 

[Plutonius]

Record profits and higher margins. I would not be surprised if the share price drops in the next week .

 

[Chungry]

It's all about money as yesterday's case so perfectly illustrated. I hope burning down the empire for good returns is what they wanted

 

[hieranonymous]

Services revenue is going to take a hit when the DOJ crashes the Google search engine referral fee.

 

[klasma]

We continue to be very excited about the opportunities here, we're very excited about the roadmap

Serious question: What exactly is Silicon-Valley-speak trying to convey by being “very excited” about something?