Maybe the point is that they are not trying to.
Take me for example. As a teacher, I am issued my own windows laptop, which I leave docked at my workstation most of the time. I am content to bring just my iPad Pro (plus my other teaching stuff) to class, where it's a breeze to mirror it to my Apple TV and annotate on pdf documents with the Apple Pencil. The other benefits are the thinner and lighter form factor, the longer battery life, the tablet apps optimised for touch, and not having to deal with quirks like the occasional loss of wifi after waking my windows laptop from sleep or being asked to reboot my device in the middle of a lesson (rarely, but still no less annoying). It's really just there to print and access network files.
At home, I continue my work from either my M1 MBA or my 27" iMac, often with my iPad serving as a second display courtesy of continuity. They complement one another very well, and I have sufficient disposable income that I don't have to choose between an iPad Pro and a laptop (also probably helps that the entry level Mac suffices for me and I don't need a maxed out pro model).
And my 2018 iPad Pro is still going strong. For the utility I have gotten out of it over these 5 years, I say it has more than paid for itself. That's the thing about Apple products that often goes unacknowledged. They do cost more upfront, yes, but I feel they quickly pay for themselves in the form of better productivity and fewer problems overall. Even the iPad.
Maybe I am the problem for Apple because I am not upgrading (yet), but the key thing is that I remain an Apple customer, and will continue to enrich Apple by way of sales of accessories, apps, subscriptions, even Apple Pay. I am not abandoning the Apple ecosystem anytime soon.
