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Apple Reports All-Time or March Quarter Revenue Records Across All Categories Except iPad
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1. A drop from $7.8 billion to $7.6 billion in iPad sales is closer to 3% than 2%! (.2/7.8 = 1/3.9 = .0256 or 2.6%.). MR, you should tweak your text.
2. To those who think this ”proves” iPads are dead or that *everyone* wants desktops and laptops not iPads, think again! $7.6 billion is a lot of iPads!
3. Many MR users are techies and productivity oriented, so naturally iPad OS improvements loom large on their want list. Or, its deficiencies become *THE* reason for any decline. But that's almost assuredly NOT the concern of most iPad users.
4. Besides, all this speculating as to causes of the “decline” exaggerates — again — its magnitude — or treats the fractional change in Chicken Little sweeping, “The sky is falling” fashion. We need to avoid projecting our own desires, criticisms, etc. onto the mass market and refrain generalizing from our particular case or our circle of users to the far larger iPad audience.
5. We need to accept that supply constraints are a real factor and avoid claiming that only our one, singular pet theory is responsible. It is always possible that had there not been any constraints, iPad sales might have been level or even increased, even if only marginally.
6. At the same time, believing that there is only one explanation for what is going on would be a major mistake, too. Supply issues are very likely only *one* of several factors involved, even in a 2.6% decline.
7. Monocausal explanations are too simplistic and often wrong, especially in the social sciences and commercial realms.
Conclusion: A tempest in a teapot. Instead of a avalanche or landslide, it's a actually a molehill, some pebbles falling, or a passing skateboarder, or all of the above!
2. To those who think this ”proves” iPads are dead or that *everyone* wants desktops and laptops not iPads, think again! $7.6 billion is a lot of iPads!
3. Many MR users are techies and productivity oriented, so naturally iPad OS improvements loom large on their want list. Or, its deficiencies become *THE* reason for any decline. But that's almost assuredly NOT the concern of most iPad users.
4. Besides, all this speculating as to causes of the “decline” exaggerates — again — its magnitude — or treats the fractional change in Chicken Little sweeping, “The sky is falling” fashion. We need to avoid projecting our own desires, criticisms, etc. onto the mass market and refrain generalizing from our particular case or our circle of users to the far larger iPad audience.
5. We need to accept that supply constraints are a real factor and avoid claiming that only our one, singular pet theory is responsible. It is always possible that had there not been any constraints, iPad sales might have been level or even increased, even if only marginally.
6. At the same time, believing that there is only one explanation for what is going on would be a major mistake, too. Supply issues are very likely only *one* of several factors involved, even in a 2.6% decline.
7. Monocausal explanations are too simplistic and often wrong, especially in the social sciences and commercial realms.
Conclusion: A tempest in a teapot. Instead of a avalanche or landslide, it's a actually a molehill, some pebbles falling, or a passing skateboarder, or all of the above!
iPad more like iSad.
My iPad is from 2016 and it still does everything the OS allows. I'm driving it until the wheels fall off, unless Apple advances iPadOS to the point where there's a compelling upgrade case.
My iPad is from 2016 and it still does everything the OS allows. I'm driving it until the wheels fall off, unless Apple advances iPadOS to the point where there's a compelling upgrade case.
The stock for almost every business goes down after they report earnings and that has always been true of Apple. It used to bother me, but it’s just Wall Street being the d*cks they are as they are never happy no matter how good earnings end up being as missing their idiot “earnings targets” is simply an excuse to sell of and take some profit in order to either buy on the lower price or they are exercising their short options and need to make some money. I personally believe it’s an agreed upon practice in order to get some money out of the earnings reports, but I have zero proof of that.
iPadOS is a lame duck because Apple clearly want it to be a separate device to a laptop so they gimp it.
iPads aren’t laptops, that’s by design. I believe the reason iPad sales are down a little is because they are usable for much longer than iPhones or even Macs. I bought a gen 4 Air last year, my second after my original iPad Pro 10.5” stopped being responsive. I’m thrilled with it and interact with it more than any other Apple devices we own. When Apple gets around to putting out a double layer OLED panel iPad, I’ll update again.
Anyone who thinks that this drop in iPad sales is anything more than a blip needs to read your post and take a deep breath. I’ve kept track of iPads for a bit and I wouldn’t be surprised if that $200m shortfall is supply constraints on just the 9th Gen iPad. I haven’t been able to get ahold of one in a timely manner through the usual channels for a while now. It’s not that they aren’t available at all, but they seem to go in and come out of stock very quickly. A 64GB iPad is almost 4 weeks out at the Apple Store right now. Demand is outstripping supply.
Or maybe it's supply constraints, as was clearly explained in the earnings call. I don't think it's even legal for them to lie about that.
It's all about iPadOS and its lack of usability. The hardware is fantastic.
The value in the high end iPads just isn't there anymore. My 11 inch 2018 iPad Pro stopped charging and Apple wanted $700 to replace it out of warranty. For $700 I could buy a new iPad Air with three times the performance.
I ended up going to an independent repair shop and paid $200 to have the USB-C port and charging circuitry replaced. I'll keep this iPad until a real upgrade for the 11 inch Pro is available.
I ended up going to an independent repair shop and paid $200 to have the USB-C port and charging circuitry replaced. I'll keep this iPad until a real upgrade for the 11 inch Pro is available.
I think this is now normal for Apple, it’s better for them to set expectations low then overdeliver. Wall street analysts are never looking at the long game, many are focused on what’s happening second by second or even less.
Getting Apple care is a life saver especially for iPad Pros.
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There's something else that bares noting about the iPad lineup other commenters haven't touched on - for the majority of the quarter the upper half of the iPad lineup - the Air and Pro - were deep into their product cycle. The Air was over a year old and was finally updated at the end of the quarter, and the Pro is approaching one year old. That no doubt suppressed demand to some extent for those two models.
In some people’s minds, sure. In others it’s better or even great.
iPad lineup just seems to congested from a consumer standpoint. doesn't make sense to have air, iPad, iPad pro.
simplify to iPad mini, iPad, iPad pro
simplify to iPad mini, iPad, iPad pro
It did seem like iPad stock was lower than it has been, and the earlier shutdowns in China sounded like they affected iPad production the most — along with some Macs.
Great services numbers — I’m guessing Apple TV+ has seen an increase in subscribers too.
Lifting of restrictions in China would be a major plus. At this point, I’m sure new product announcements planned for the next few months might get put on hold until later (if there were going to be any).
Great services numbers — I’m guessing Apple TV+ has seen an increase in subscribers too.
Lifting of restrictions in China would be a major plus. At this point, I’m sure new product announcements planned for the next few months might get put on hold until later (if there were going to be any).
Wrong. Supply constraints.
It’s difficult to make sense of it sometimes. After hours movement doesn’t exactly determine the course it will take tomorrow. Once China restrictions are lifted, we will probably see a big recovery — that could happen in a day, week, month — we don’t know. It’s best to take a long term view if you understand their business and have confidence in their model. Warren Buffet certainly has confidence in them.
Despite stock constrains, and despite all people in MacRumors thinking iPadOS is crap, the iPad sells way more than all those PC-format tablet “which are not artificially limited”.
Make a version of OSX for the iPad Pro's and they will sell too, especially now that it has a M1 driving it.
Apple today announced its earnings results for the second quarter of its 2022 fiscal year, including revenue of $97.3 billion, a new March quarter record. Apple saw growth across its iPhone, Mac, Wearables, and Services product categories, but iPad revenue experienced around a 2% decline compared to the year-ago quarter.
"We are very pleased with our record business results for the March quarter, as we set an all-time revenue record for Services and March quarter revenue records for iPhone, Mac, and Wearables, Home and Accessories," said Apple's CFO Luca Maestri.
Apple's CEO Tim Cook told CNBC that its iPad line continued to face "very significant supply constraints" during the March quarter.
The breakdown of Apple's earnings results for the March quarter:
Wearables, Home, and Accessories includes the Apple Watch, Apple TV, HomePod mini, iPod touch, AirPods, Beats headphones, accessories like iPhone cases and Apple Watch bands, and more. Services includes the App Store, Apple Music, Apple Arcade, Apple TV+, Apple Fitness+, iCloud, Apple Pay, AppleCare plans, and more.
- iPhone: $50.5 billion, up from $47.9 billion in the year-ago quarter
- iPad: $7.6 billion, down from $7.8 billion in the year-ago quarter
- Mac: $10.4 billion, up from $9.1 billion in the year-ago quarter
- Wearables, Home, and Accessories: $8.8 billion, up from $7.8 billion in the year-ago quarter
- Services: $19.8 billion, up from $16.9 billion in the year-ago quarter
Article Link: Apple Reports All-Time or March Quarter Revenue Records Across All Categories Except iPad
Not sure. I’d rather think it’s the price. The iPad has the same capacity and price as a small laptop but not the same functionality. So for your single computer you’d rather get the laptop. However, as a second unit the iPad is great. I use mine as my only mobile unit, when travelling for work, presentations, etc. my workstation stays in the office. At a lower price, people would more likely consider it as a second device. Then again, I have enough work to do that during these times I can focus on tasks such as palming or writing, which does not require desktop level capabilities.
I’m glad iPad is doing bad maybe apple will finally innovate on it
The iPad is really being held back by the OS at this point.
Yes cripple iPadOS more plz. People buying iPadPros from reviews saying it’s a laptop replacement and they find out that it can’t even format a drive.