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That's okay! It doesn't mean that I'm wrong though. :)

One of my work friends does say that if he had listened to me in early 2000, he would not have lost (what I think was a couple million; virtually all of his non-retirement savings and possibly a large portion of his retirement nest egg too) during the dot-com market crash of 2000 and the bear market that went at least through 2003. You may remember the early signs the market was flashing in March, and then early April when the market began its correction. The S&P 500 and NASDAQ indexes were tough birds,though. They had declined but not rolled over until September and December, if memory serves, 6-8 months after it had all begun!

My buddy was heavily leveraged in tech stocks, many of which had little to no earnings (earnings, not revenue) to report (with many that had NEVER reported a profit all the way back to their IPO!), and all I had said to him was "I know you have a lot of little tech stocks with no earnings. You might want to reconsider that strategy." We all saw the correction beginning, but nobody thought the market would suffer a 30-40% decline by September. The NASDAQ's 80% decline was freakish!

When my friend's margin call came (or when he learned of it; not sure which), it was like getting a gut-punch right in the middle of a high volume down day that was heading downward fast with every passing minute.

Per the rules of his margin account, he had a limited amount of time (if it's an Exchange margin call, you get 2 days. If it's a brokerage margin call, you might have only the current day) to raise cash in his account, and everything, being down markedly, wasn't selling for much. I remember asking him a few weeks later if he was able to meet the call and he didn't answer me. All he said was he was going back to church and watching sports more. I later read something about that very phenomenon.

He went into his shell for a few years, but today he'll tell the story as a lesson learned the hard way.

The NASDAQ index would end up declining 80% by December 2002, and it took even longer to recover from those lows. Many of the huge names from back then are no longer in existence. Maybe their Intellectual Property still exists and is owned by another company now, but I don't know what happened to their pension plans. That downturn changed the landscape of investing as we know it. Apple, Oracle, Microsoft, just a few of the big names back then, all lost huge and took a very long time to recover.

For you and me, we had a lot of time left to work and invest. But if you were a person who retired in 2000, 2001, or 2002? You might very well have had to go back to work all over again just to put food on the table. Just six months ago, you were excited to tell off your toxic boss at your toxic company, retire, stop driving every day through rush hour traffic, and start hitting the links or going on ski trips in Telluride. Now just 6 months later, you're taking a crap job because what you THOUGHT you had for retirement has just vaporized!

Here's why this is so important to me. If you're here on MacRumors, I consider you a friend. I don't want that to happen to friends.

I think your advice is misplaced and biased towards fear and assumptions that people cannot have common sense.

During the dot com crash I was 90% allocated in AAPL. I did nothing. I rode it out and bought more AAPL shares. It all went away. I slept well at night.
 
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bit coin holders and crypto traders in general should sell out and - just buy aapl stock - jmho
not finanacial advice and just for entertainment purposes only
 
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Yes - well stated.

This explanation/definition refers to “averages”. Like the Dow or s&p500 performance averages over time of many years.

If you have strong belief or conviction that a company is perhaps the best company, the very best company for most of your life, why on earth would you dilute the focus of your investment with anything else? I felt this way since I convinced my dad to buy us an Apple IIe in like 1981. I saw Microsoft copycat Apple. I thought Newton was cool.

I bought AAPL through the mid 1990’s to present day. For the last 25 years I have been 98% or 92% AAPL. For several years Apple has been the biggest and bestest company now. Today on CNBC options activity 2 of the 3 guys talked about Phillip Morris stock! What the heck? I beat Warren Buffet ( by percentages) just by buying and holding Apple. For the last 14 years I’ve added call options to my repertoire. It’s gone very well for me, but I truly wonder why everyone doesn’t or hasn’t invested in AAPL over this time. To me it was obvious, and I scoff at hedge funds that try to beat the S&P by 1% at the end of the year. How can people doubt Apple?

“All your eggs in one basket?” I’d also scoff at that because I was 10 or 20x by 1999.

IMac. Bought lots.

iPod - bought lots.

Intel inside 2006 June 6 - I bought lots

January iPhone show 2007 - I bought lots

Nothing much else really. A few other tech stocks like INTC. ADBE. MACR. MOT. That all got dwarfed by AAPL value growth.

Anyway- When Cramer popularized the “are you diversified?” I’d be like - why?

The market crashes I’ve lived through - diversification wouldn’t help much. I bought what I knew about. What I believed in.
Ha, we are about the same age and have a slightly similar story as a long time Apple computer user (your family's first Apple pre-dates my family's, but not by all that much). I believe in the studies that show the advantages of diversification to give you a better chance at "average" returns, with "average" returns being pretty good over a long period of time. However, I have diverted from that investment philosophy at scale (scale for me an individual investor) once. It was buying Apple stock. Same basic reason. I knew the company and I thought the stock was significantly undervalue. I've bought individual stock in other companies from time to time, with successes and failures, but never made a bet as big as the bet I've made with Apple

That decision has been life changing for me. I was never "all in" like you and I'm going to guess I'm not as sophisticated an investor as you. But I bought a bunch of shares one year using money from a year-end bonus, bought some more over the years, and boy have those shares grown in value and gone through stock splits. As life has taken me from place to place, I've sold shares to do things like pay for a wedding, a car, a house, etc. As I said, life changing to have had access to funds because of those handful of investment decisions.

But I won't crow too much. Some smarts and some luck go into any successful investment. I won't rely on my smarts and luck forever, both will run out at some point. So I'm content that my position in Apple, while it continues to be a material portion of my portfolio, has through sales of stock never become an overwhelming percentage. I'd be richer if I'd never sold a share. But I don't second guess that at all. Eventually I will sell all my Apple stock and just be an index fund holder. But not anytime soon (I'm a big believer in the M1 CPU as a game changer, for example.)

One of my favorite personal investment stories is one of an older gentleman I know. He came into an inheritance and had to invest it. The gentleman was not at all a sophisticated investor. He was an artist. But he met with an investment advisor and told the advisor to put some of that that inheritance into one specific company. He had to explain to the advisor what the company did and the investment was definitely something that the advisor did not approve of. The man had to push a bit for the investment to happen. That company was Microsoft. That one decision changed that family's life. It didn't ever make them rich and the gentleman never became a famous artist, but as his family's financial lives ebbed and flowed over the decades, there was always that chunk of stock that could be sliced into for a quick stock sale whenever they need some money for one thing or another. I smile when I think about that story. I hope you do as well.
 
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bit coin holders and crypto traders in general should sell out and - just buy aapl stock - jmho
not finanacial advice and just for entertainment purposes only

Well hodl GBTC is ok. But most normals will have all their coins stolen - whoosh!. So it’s tough to recommend such a thing - even today.

Buy what you know though. If you remember fried cat then you know already. If you know what Goxed means, then you know already :). TV experts are mostly clueless - so how can such a thing be recommended?

If you know apple is a solid company it could be a good investment. From any angle you look at it, AAPL stock is good. Simple.
 
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One of my favorite personal investment stories is one of an older gentleman I know. He came into an inheritance and had to invest it. The gentleman was not at all a sophisticated investor. He was an artist. But he met with an investment advisor and told the advisor to put some of that that inheritance into one specific company. He had to explain to the advisor what the company did and the investment was definitely something that the advisor did not approve of. The man had to push a bit for the investment to happen. That company was Microsoft. That one decision changed that family's life. It didn't ever make them rich and the gentleman never became a famous artist, but as his family's financial lives ebbed and flowed over the decades, there was always that chunk of stock that could be sliced into for a quick stock sale whenever they need some money for one thing or another. I smile when I think about that story. I hope you do as well.
The company could have been Enron and the ending very different. Sometimes luck just plays a part.
 
Companies LOVE LOVE LOVE them some subscriptions, yes they do! Subscriptions may very well be the modern-day "crutch business model"; the thing you go to when you don't know how to make money any other way.
If you think the economy is limited to hard goods, you're a few decades behind the rest of society...


Every company, and I mean EVERY company eventually falls out of favor. Remember Enron? In earlier times, there was Marathon and US Steel, K-Mart, Sears, and before them, Kresge! There was a time when General Motors was the king of automobiles and the king of the stock market. It could do no wrong, and neither could General Electric! GM hasn't been a king of even an ant hill for 50-60 years; maybe more.
And the universe will eventually die a heat death. This is not insightful or instructive unless you can you have a thesis for when, or at the least, why.


The stock market also has another thing going on that's got me very concerned. That is that the indexes are over-weighted to the biggest names out there. Allow me to peel this onion back a layer for folks:
The weighting is precisely a feature of the index. Try peeling the onion of one of these "biggest names" likes GOOGL and AMZN and MSFT and you'll find they have huge and hugely profitable businesses in hardware, in software, in web infrastructure, in retail, in commercial, etc. Each business unit is essentially its own market leading company (if hypothetically spun off).


Up because Apple and Amazon had a good day. Or because Amazon and Google had a good day. When the advance/decline ratio doesn't agree with the major market indexes, then you have a divergence that makes it very difficult for an everyday investor to really know the true condition of the market, and even harder for him or her to actually be successful in it.
The A/D does not need to "agree" with the index. The self-selecting mechanism of the index is why the retail investor does not need to know its intricacies.


And that's key information! The market is sick right now. It might even have its own version of Covid! And that puts almost everything at risk for losing suddenly and quickly.
If this is your conclusion, what are you doing about it?


Mocking me is silly, and makes you look defensive. I didn't say or claim anything about "the end of Apple". I'm just giving good advice to be careful, manage risk, and protect capital.
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Very defensive. Okay, I'll explain anyway.
...

You don't HAVE to listen to me, but I figured that was assumed. If you're feeling defensive, then maybe you're just one of those humans who just need to touch the burner to know the stove is hot.
You calling other people "defensive" repeatedly in a laborious tirade is hilariously self-reflective.
 
iPad sales stopped to improve, again. That is not a good sign!

My guess is that the pandemic in 2020 made people purchase ipads earlier than they had planned to (primarily for home-based learning for their children). Hence the lower sales now, because most people who might have wanted one have already gotten it.

Meanwhile, the M1 Macs are still pretty new, and we are likely seeing a lot of people starting to replace their older 2016+ Macs.

It’s more about timing than anything else.
 
The company could have been Enron and the ending very different. Sometimes luck just plays a part.
Yep. It is a story of smarts (the artist knew about personal computers in the 70s) and luck. Much of investment is a combo of smarts and luck. Wisdom is recognizing that.
 
My guess is that the pandemic in 2020 made people purchase ipads earlier than they had planned to (primarily for home-based learning for their children). Hence the lower sales now, because most people who might have wanted one have already gotten it.

Meanwhile, the M1 Macs are still pretty new, and we are likely seeing a lot of people starting to replace their older 2016+ Macs.

It’s more about timing than anything else.
You don’t have to guess. :) Apple said during the call that it was because of constrained supply. People still wanted the iPad MORE than the Mac, but Apple couldn’t make them.
“Revenue growth across all product categories except ‌iPad‌, which was supply constrained. Supply constraints were higher than the prior quarter.”
 
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