Name calling in the first post.. sheese..
I could care less, but I see what Apple is trying to do.
Example.
Open an Ice Cream shop in an ally behind a very popular Pizza place, in fact, you have a door to the back of the Pizza place. You get very little foot traffic because no one knows about you. The Pizza place allows you to hang fliers in their establishment and customers to come in through their back door if you give them a cut of what you make. After a while your business is taking off; so now you change your flyer to say, use the Ally door instead of the Pizza door. Is that fair to the Pizza owner? Or that the Pizza owner is now telling you that you cannot do this because in the original agreement you said you wouldn't send people through the ally door.
Wouldn't the Pizza owner have the right to close and lock the back door, and take down your fliers? Wouldn't you, as the Ice Cream owner know that if he does that, your business will eventually suffer because new people won't find you so easy?
In the case with Apple, they say the agreement said you can't send people around to the ally; only through the Pizza door. If that is what was agreed upon, then they should follow the rules.
If Sony, B&N, Amazon don't like the rules, pull their apps, discontinue their support for iOS/Mac and walk away. But I'm guessing it won't happen because there is money to be made there. We'll see what happens; the free advertising on Apple's dime seems to be coming to an end.
Is it politically the right thing for Apple to do? I don't know, it's business, everything stinks when it comes to business. No corporation is any different / better / worse then any other. It's about making money. Show me a company who doesn't want to make money, and I'll show you someone who will be going out of business.