I don't agree. Aesthetics are important. Here's an article that I think does a good job explaining why aesthetics are so important:I agree with the prior poster. Focus on the technology. Quit foolin' around with the cosmetics.
http://www.alistapart.com/articles/indefenseofeyecandy
John Grubber points out this paragraph in particular:
Researchers in Japan setup two ATMs, identical in function, the number of buttons, and how they worked. The only difference was that one machines buttons and screens were arranged more attractively than the other. In both Japan and Israel (where this study was repeated) researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.