Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

[MacRumors]

Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro.

In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag."

In the second video, someone on Twitter is asking for a "more powerful computer," so Apple recommends that they try out the all-new iPad Pro and "unleash the fury" of its A10x fusion chip.

The new ads are a continuation of Apple's recent Twitter-based campaign, which sources real questions and comments from users on Twitter and uses actors to hold up the signs and do the voiceover work.

Article Link: Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

 

[brendu]

That "power" ad is annoying. I get what they were trying to do but it was still annoying.

 

[44267547]

That "power" ad is annoying. I get what they were trying to do but it was still annoying.

I actually thought it was funny towards to the end. But like you said, they're trying to get the point across with the power of the A10X Chip and the overall performance. These ads are quick and concise, just getting to the point and not drawn out.

 

[Billberryjuice]

Silly, but fun.

 

[Michaelgtrusa]

The second ad sounds more like a race car ad.

 

[nikicampos]

Did Apple got the inspiration to use Twitter from the Burger King commercials?

 

[BWhaler]

I think the "power" ad is hysterical. Love it.

 

[macfacts]

The extra 15 seconds of blank video is a big fail.

 

[Kaibelf]

The second ad sounds more like a race car ad.

That's the parody angle they were going for. It very much reminded me of this bit on Family Guy for lasik eye surgery:

 

[CrystalQuest76]

Very simple ads and different. I miss the ads that very quickly showed the very diverse and professional uses and iPad could be put to. From data gathering for scientific research to field learning tool to Recording and sharing powerful social messages. By showing all the different uses the devices could be used for, the high prices for the products could be more easily rationalized. The power ad and its focus on gaming may be all and good for kids and parents with too much money on their hands. The reality is, that a less expensive iPad will more than meet the needs of a gaming and media consumption customer.

 

[Sheza]

Taken down now?

 

[truthertech]

Very simple ads and different. I miss the ads that very quickly showed the very diverse and professional uses and iPad could be put to. From data gathering for scientific research to field learning tool to Recording and sharing powerful social messages. By showing all the different uses the devices could be used for, the high prices for the products could be more easily rationalized. The power ad and its focus on gaming may be all and good for kids and parents with too much money on their hands. The reality is, that a less expensive iPad will more than meet the needs of a gaming and media consumption customer.

You need to rewatch the power ad. It focuses mostly on a developer using it, not a casual gamer.

 

[AngerDanger]

CAN YOU FEEL THE POOOOWWWWER?!!

Yeah, I can! I guess I won't be buying the new MacBook Pro!

ERM, WAIT! MAYBE DO THAT INSTEEEEAAAAD!!

 

[69Mustang]

The second ad sounds more like a race car ad.

It's supposed to sound like that. It's a parody of Jan Gabriel's Sunday, Sunday, Sunday dragstrip ads.

 

[DynaFXD]

Did Apple got the inspiration to use Twitter from the Burger King commercials?

No idea, but all ideas, all of them, are derivative of something that came before it. Maybe a direct copy or maybe a subtle twist of something that someone doesn't even recall being exposed to, pretty much all ideas are an amalgamation of things already done and seen. That's the way it works. The question is, is the new idea permutation effective at achieving its goals?

/buzzkillington out

 

[MacsAre1]

I reached to tap the pause button on the Pencil ad because I thought my S7 Edge was lagging. Dang it, you got me, Apple.

 

[Ergates-thi-Ant]

Any one know what video editor is being used in the Shark Power part of the ad?

 

[Zirel]

The last ad reminds me of the classic “blast processing” ad from Sega.

 

[Carlanga]

The pencil ad shows a little lag when writing so I was lmao

Second video feels like a 90s commercial

 

[ShufromChina]

It took me 5 rewatches to figure out what the last part means, in the pencil ad.

 

[anthorumor]

It took me 5 rewatches to figure out what the last part means, in the pencil ad.

Brain must be lagging.

 

[Traverse]

The "Power" seemed very un-apple like, but it made me chuckle at how ridiculous it was. Like those Old Spice commercials. I kind of liked it as a one off ad.

 

[MH01]

The power ad is so unlike apple, but I like it

 

[44267547]

The "Power" seemed very un-apple like, but it made me chuckle at how ridiculous it was. Like those Old Spice commercials. I kind of liked it as a one off ad.

The power ad is so unlike apple, but I like it

I think Apple is taking a different direction with these advertisements. They're trying to install a little humor and creativity with these iPad ads. But there quick and short, and they keep you thinking. I think Apple does a unique job with their marketing. Each product has its own marketing style.

 

[Jakexb]

I've loved all of these except for the "power" one. The mocking tone doesn't really suit the Apple brand well. And I'm not entirely sure if it's actually saying that the iPad Pro has power or just making fun of the people focused on the idea of a "powerful computer". Maybe that's the point? Just think the tone was a bit off.