I called into my local Apple Store today with the clearly naive aim if hoping to see the new phones in the flesh. No sign anywhere ... "we'll get one on 19th" being the only response. Such a disappointment that Apple can't get their act together with their retail stores on a new launch - particularly where so many people still have questions in respect of device size etc. In 5 mins must've seen staff answer the same question 20 times.
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Apple Retail Store disappointment
- Thread starter crowmanuk
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That's why it is called LAUNCH day. The day the phone launches. Even the reviews are still embargoed.
Well, in all fairness, this practice is goofy.
Announce it one day, launch it a week later but don't have it available to see/touch.
They intentionally do this to create hype.
What surprises me is that you are disappointed. When has it ever not been like this? Why would you expect it to be different this time?
Announce it one day, launch it a week later but don't have it available to see/touch.
They intentionally do this to create hype.
What surprises me is that you are disappointed. When has it ever not been like this? Why would you expect it to be different this time?
I know how it's always been ... It's not the physical phone per se but no indication in the stores that the announcements have even happened. No marketing material and no information anywhere. Customers were filling the store all asking the same questions. Whether everyone on this board knows "the way it is" or not ... Apple customers were clearly being disappointed.
So instead of telling people when the phone is launched 20 times you'd rather watch them tell people that the floor models they are touching aren't for sale right now 10,000 times?
Ahhh, I see what you mean. People walking into Apple stores this week and not seeing any info on the new phones.
Yes, that is very poor planning on Apple's part. They should at least have temporary signs at the entrance.
Yes, that is very poor planning on Apple's part. They should at least have temporary signs at the entrance.
First bought Apple with the IIe ... have probably purchased in excess of 40 devices over many years. I know how "it's been" but does that mean it's how it will always "be".
I didn't get what you said but:
Go after 19th and you'll be able to see the phones. And as for "not being able to see any marketing materials", it's all over Apple's site even my local Apple Store site mentions it so I don't know where you're looking.
Go after 19th and you'll be able to see the phones. And as for "not being able to see any marketing materials", it's all over Apple's site even my local Apple Store site mentions it so I don't know where you're looking.
This is what hits me. Apple spend and market online massively with a new launch but the retail stores don't appear to be a joined up part of things. Why wouldn't you expect to see material in flagship stores covering products included in such a significant announcement. If the online store covers the announcement why wouldn't the retail store? Multi-channel marketing is pretty much a given nowadays but it's something Apple have never nailed ... and aren't really making any progress in.
I think we may have already covered that aspect ... I think I've probably served my time.
Things take time. Its only a 2 week lag time. Breathe, relax, work on your other hobbies and life while they catch up. They have a lot of stores and personnel to train and bring up to speed.
While it has always been like that, like the OP I wish they were in the store now so I could see them in person.
You could say that the stores get ready a week later than the announcement (so it's a fail), or you could say that the announcement comes a week earlier than when the stores can get ready (so it's a win).
The stores must have a day when they would be ready, and the announcement could either come at the same time or earlier than that date. So, in a way, you are not asking for the stores to get ready sooner, but for the announcement to come later. I would always prefer to be informed about the product as early as possible.
The stores must have a day when they would be ready, and the announcement could either come at the same time or earlier than that date. So, in a way, you are not asking for the stores to get ready sooner, but for the announcement to come later. I would always prefer to be informed about the product as early as possible.
Okay. If that were the case then they would have been released. They're in the business of selling phones, not demoing them.
Having iPhone 6 in store before its available for sale would be foolish, as they'd lose all the other iPhone sales that happen during this period. People would either wait in the new model or wait until the old model is available cheaper. The time from announcement to retail availability is short to reduce the number of people who wait on the new model.