Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

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Apr 12, 2001
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Ahead of World AIDS Day, which takes place on December 1, Apple has begun turning the Apple Store logos of many of its retail locations red. Apple's red logos are an annual tradition and mark one of the few times a year that Apple changes its logo colors.

Photos of Apple Store locations with red logos have begun popping up on Twitter and Instagram, and by the time December 1 rolls around on Sunday, Apple's stores worldwide will be temporarily featuring the new design.

Image via Instagram

Last year, Apple turned 125 Apple Store logos red, while another 400 stores had red decals placed over their logos.


Apple will be promoting World AIDS Day in its retail locations over the course of the next week. From November 25 to December 2, Apple will donate $1 to (RED) for every purchase made with Apple Pay on Apple.com, the Apple Store app, and Apple retail stores, up to a total of $1 million.


(RED) has been a longtime Apple partner charity, and since 2006, Apple has raised more than $220 million through promotions like this and the sale of (RED)-branded products and accessories. Funds raised by (RED) go towards HIV/AIDS programs in Africa as part of The Global Fund to fight AIDS, Tuberculosis, and Malaria.

Article Link: Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day
 

sfobear

macrumors member
Nov 9, 2011
36
62
San Francisco, CA
Wait - Do they have RGB giant Apple logos? Can they make it pink for October, etc.
I wondered that too, with the slightly odd wording of "...turned 125 Apple Store logos red, while another 400 stores had red decals placed over their logos." There's some distinction being made there...

Pink in October (at least in the US) would be cool, too. (In the US, pink ribbon in October is associated with Breast Cancer Awareness; I just don't know if it's global in scope.)
 

calzon65

macrumors 6502a
Jul 16, 2008
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With all Apple's cash they could easily match dollar for dollar the money they raise, but good them for at least making a try ... even though I'm sure the Apple marketing folks are the ones behind the "Red effort".
 
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Clix Pix

macrumors demi-goddess
I always assumed that the red logo was in honor of the Christmas season, given the time of year that it is......and the apple stays red until shortly after the new year, if I recall correctly. Nice that they throw World Aids Day in there as well, but I really think it's more about Christmas......
 

mech986

macrumors member
Jul 5, 2017
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SoCal USA
Why not just promote the cause and donate the $1 million dollars and call it a day?
Because then it’s just Apple doing that. This program allows prospective Apple consumers to target their purchase to help with a specific cause. Some people like that, others will donate themselves, many will just buy the regular product. It’s called free choice for the consumer. As per the article, Apple has already donated through this and other programs, hundreds of millions of dollars to this cause.
 
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incoherent_1

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Oct 19, 2016
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It’s impressive how successful Product (RED) has been in the last decade.

Would also love to see a similar trend for other awareness/funding campaigns for other diseases too. Pink for breast cancer research is an obvious one and I’m sure there are many other opportunities.
 
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leeds utd fc

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Mar 7, 2009
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Pink in October (at least in the US) would be cool, too. (In the US, pink ribbon in October is associated with Breast Cancer Awareness; I just don't know if it's global in scope.)
It’s the same in the UK. Something that I’m all too aware of. My wife was originally diagnosed in October 2006. Everywhere we turned there were posters, charity drives, etc to remind us (not that I’m saying BCA month is a bad thing, far from it!) what was happening.
 

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Moderator Note:

Quite a few posts discussing health insurance and politics have been removed. If you would like to discuss those topics, please start a thread in the Politics, Religion, and Social Issues forum and keep that discussion out of this thread. Thank you.
 

higgledy

macrumors newbie
Sep 5, 2010
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NoVa
I love that we can all come together and celebrate aids
celebrate is not the correct word. No one celebrates an epidemic.
- - Post merged: - -

It’s impressive how successful Product (RED) has been in the last decade.

Would also love to see a similar trend for other awareness/funding campaigns for other diseases too. Pink for breast cancer research is an obvious one and I’m sure there are many other opportunities.
Where did you find out about Product Red successes? Not being critical but would like to read about what is going on.