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Apple Reveals New AI Architecture Built Around Google Gemini Models
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Yes, I was thinking this throughout the keynote. I'm hoping they just held back any Homepod or AppleTV updates and features for the hardware reveal in the fall.
I feel much better them working with Google then OpenAI thats for sure!! At least Google has a strong foundation of working with Enterprise customers and not having any access to those customers data. I trust Google way more then Sam Altman or Zuck or Elon, etc... Apple made the right choice that is for sure!
fatTribble
macrumors 68030
cristianer
macrumors newbie
Well, without this agreement Apple would probably need another 2 to 3 years of investment to catch up to Google/OpenAI 2026 level. This is the right move for today.
NT1440
macrumors P6
Do you mix your own cement?
Apple isn’t just rebranding Gemini as theirs. They’ve used Gemini’s training platform to build their models. It’s not what you’re thinking.
Naraxus
macrumors 68030
You mean like Steve Jobs did with Maps & the Youtube Apps on the early iPhones?
dwaite
macrumors 68000
I assume you are talking about the Steve Jobs who invited Eric Schmidt to the Apple Board of Directors and reportedly "lost sleep" because the Google logo on early iPhones had the wrong shade of yellow?
jpatrickma
macrumors newbie
Google? The ad company? This isn't rational or serious. Siri will continue to fail. They just aren't trying hard enough.
fatTribble
macrumors 68030
Looks like they will run requests:
On-device
Private Cloud Compute
Google/Nvidia
security.apple.com
“Alongside the next generation of Apple Intelligence, today we’re expanding Private Cloud Compute (PCC) beyond Apple’s data centers. When Apple introduced Private Cloud Compute in 2024, we defined a new frontier for private AI inference, extending the security and privacy of Apple devices into the cloud for those AI workloads more complex than on-device models can handle. Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time.”
On-device
Private Cloud Compute
Google/Nvidia
Expanding Private Cloud Compute - Apple Security Research
Alongside the next generation of Apple Intelligence, today we’re expanding Private Cloud Compute (PCC) beyond Apple’s data centers. When Apple introduced Private Cloud Compute in 2024, we defined a new frontier for private AI inference, extending the security and privacy of Apple devices into...
“Alongside the next generation of Apple Intelligence, today we’re expanding Private Cloud Compute (PCC) beyond Apple’s data centers. When Apple introduced Private Cloud Compute in 2024, we defined a new frontier for private AI inference, extending the security and privacy of Apple devices into the cloud for those AI workloads more complex than on-device models can handle. Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time.”
Algr
macrumors 6502a
Worst keynote ever. There was exactly one minute where anything useful happened, and the rest was meaningless technobabble and marketing fluff.
I was really, really hoping at the bottom of this circle they were going to put "next generation autocorrect."
I sure hope I can reset my keyboard and try autocorrect again when 27 comes out. I've had to leave it turned off every iOS version because it did far, FAR more harm than good.
I sure hope I can reset my keyboard and try autocorrect again when 27 comes out. I've had to leave it turned off every iOS version because it did far, FAR more harm than good.
Algr
macrumors 6502a
The one where it could reframe a photo, and move the apparent position of the camera. This, and a full suite of AI imaging tools, needs to be built into Pixelmator Pro. It doesn't need to be anything new, just stuff that LTX and Qwen can already do on a mac, for free, if you know how to get them working.
eezing
macrumors 6502
"Private Cloud Compute" is probably an extension of services in Google Cloud. If this is the case, then as a software developer, I feel confident. Google Cloud is known for its secure and safe defaults. It doesn't make sense for Apple to manage their own AI models. If I remember correctly, Apple is already a customer of Google Cloud. There is nobody better at managing cloud infrastructure than Google; this is a smart move in my opinion.
No he is not. He made his deal with the devil that saved Apple (Microsoft/Bill Gates).
Neither Microsoft nor Intel were profiling users via cookies or app tracking. There was a lot kess at stake back then. We we still just customers — when Google et. al. entered, we also became products.
But Apple doesn’t need Google to be saved … or do they?
kdupuis77
macrumors newbie
I agree they don't need Google to survive. They've done just fine the past 18 months with hardly any of the meat and potatoes promised Apple AI features delivered to the public. Unfortunately, it seems every company and large stake investor is drunk on AI so in order to stay in the game, Apple needs Gemini (or something else later on) to remain competitive [for now] like they needed Internet Explorer, Microsoft Office, Google Maps, etc. in the past. Hopefully they'll continue the trend of eventually throwing away their "competitor's crutch" and producing a superior product on their own. Or the whole thing will burst like the .com bubble and RAM/SSD/HDDs will someday be affordable again... Or we'll all just have to live inside the AI datacenters lol.