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Apple Revises Plans for Contentious Federation Square Store in Australia
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7-11 is hidden away into the building and is about 3m wide, you literally cant see it from any where but right infront of it.
Not exactly a giant feature store with multiple levels and prime location.
Are you all drunk? The new design looks like an Xbox One X.
The old design was at least warmer and more functional with a 360 degree balcony.
I agree the federation square is an ugly place but what can you expect coming off the back of the year 2000. "It's got to be futuristik and break all the rules!" (The k is intentional as that's what a rule breaker might say)
The old design was at least warmer and more functional with a 360 degree balcony.
I agree the federation square is an ugly place but what can you expect coming off the back of the year 2000. "It's got to be futuristik and break all the rules!" (The k is intentional as that's what a rule breaker might say)
It’s disappointing that the reporting in this Mac Rumors article is not accurate. Federation Square is a preeminent civic and cultural space, not a shopping centre, not a mall. It literally says this on the Federation Square website. It is a public space with small eateries surrounded by museums and art galleries.
Let’s face it, Apple wants to be in the center of the action, to build a car showroom at Federation Square to house its rumoured Apple Car to be released around 2020. Apple wants to set up a showroom for its next shiny product. And Apple is welcome to do this in Melbourne, but not inside Federation Square it seems. That’s what the people of Melbourne are saying. Almost everyone is saying this in Victoria, an Apple store does not belong in Federation Square.
Apple has been stalking Federation Square in Melbourne since at least 2013. During those five long years, Apple has failed to consult and taken active steps to avoid consulting with the people of Melbourne and across Victoria. Instead Apple has thrust itself onto a city which resoundingly says Apple is completely unwelcome. This is an absolute disgrace.
Federation Square’s challenging design is innovative, leading edge architecture that is highly regarded and internationally acclaimed. Apple is not welcome to demolish it. As a shareholder, I’m stating my disgust in Apple to even attempt to go into countries and like a malicious virus, pull apart cities for profit. The Fed Square design was established in 2002 for future generations, not to be demolished within 15 years.
Apple’s business is not fit for a public space, after all Apple is a chronic tax avoider that pays less than 2% tax in Australia funnelling the rest out of the country for private gain. It is regrettable that Apple thinks of its workshops as community events. The faux "free education" Apple offers in the Apple Today program is nothing more than product marketing.
As a shareholder, I do not want Apple’s business plan and profit model to be based on ripping apart cultural heritage across the world. We see the same nonsense happening in Sweden where locals there have rejected Apple’s planned Stockholm store for over two years. Likewise, Federation Square is completely off limits. Apple is not welcome at Federation Square. That is what the community in Victoria is saying.
Journalists closely following this Apple store mess in Australia will be tuned into the fact the issue facing this Apple store has nothing to do with the store’s design. The issue with Apple’s planned store is that it is in the completely wrong location. Protests are underway in Melbourne and will only continue to escalate if the past few days and months are of any indication.
How can Apple seriously contemplate forcing itself onto a city that said NO on the first attempt, and continues to say NO on the second attempt?
This whole issue is a very bad look for the Apple brand and for the government officials who have been colluding on this project.
Where is Tim Cook and Angela Ahrendts as they attack and completely disrespect Melbourne? They are completely missing in action.
Let’s face it, Apple wants to be in the center of the action, to build a car showroom at Federation Square to house its rumoured Apple Car to be released around 2020. Apple wants to set up a showroom for its next shiny product. And Apple is welcome to do this in Melbourne, but not inside Federation Square it seems. That’s what the people of Melbourne are saying. Almost everyone is saying this in Victoria, an Apple store does not belong in Federation Square.
Apple has been stalking Federation Square in Melbourne since at least 2013. During those five long years, Apple has failed to consult and taken active steps to avoid consulting with the people of Melbourne and across Victoria. Instead Apple has thrust itself onto a city which resoundingly says Apple is completely unwelcome. This is an absolute disgrace.
Federation Square’s challenging design is innovative, leading edge architecture that is highly regarded and internationally acclaimed. Apple is not welcome to demolish it. As a shareholder, I’m stating my disgust in Apple to even attempt to go into countries and like a malicious virus, pull apart cities for profit. The Fed Square design was established in 2002 for future generations, not to be demolished within 15 years.
Apple’s business is not fit for a public space, after all Apple is a chronic tax avoider that pays less than 2% tax in Australia funnelling the rest out of the country for private gain. It is regrettable that Apple thinks of its workshops as community events. The faux "free education" Apple offers in the Apple Today program is nothing more than product marketing.
As a shareholder, I do not want Apple’s business plan and profit model to be based on ripping apart cultural heritage across the world. We see the same nonsense happening in Sweden where locals there have rejected Apple’s planned Stockholm store for over two years. Likewise, Federation Square is completely off limits. Apple is not welcome at Federation Square. That is what the community in Victoria is saying.
Journalists closely following this Apple store mess in Australia will be tuned into the fact the issue facing this Apple store has nothing to do with the store’s design. The issue with Apple’s planned store is that it is in the completely wrong location. Protests are underway in Melbourne and will only continue to escalate if the past few days and months are of any indication.
How can Apple seriously contemplate forcing itself onto a city that said NO on the first attempt, and continues to say NO on the second attempt?
This whole issue is a very bad look for the Apple brand and for the government officials who have been colluding on this project.
Where is Tim Cook and Angela Ahrendts as they attack and completely disrespect Melbourne? They are completely missing in action.
UH. Contrary to your long rant - Apple is well established within Melbourne. It has several stores. Your assertions that Apple is not welcome in Melbourne are completely wrong.
In terms of Federation Square - who cares. They will get over it. Nothing has happened in that place in like 15 years. Atleast now it has some media attention
Facts and local sentiment speak a truth that your words don't. Growing more than 100,000 signatures opposing Apple's planned store. Thousands of letters to politicians. News poll and public debate with 80% voting against Apple's store.
This is uncharted territory for a planned Apple store. Never have I experienced an Apple store so unwanted than at Fed Square. The city of Melbourne clearly doesn't want the store in Fed Square and demands are for Apple to move it to an appropriate retail location in the business retail district, for instance Bourke Street Mall, and not commit an unethical irreversible demolition of the public square.
Fed Square #1 destination for national visitors, #2 for international visitors, 10 million visits per year, 2 million more than Sydney Opera House. Apple's planned demolition will trash that success instantly.
Lots of great things have happened in Fed Square over 15 years. That's exactly why Apple wants in. Apple wants a free ride, free publicity, free brand exposure. The people of Melbourne Victoria say no to demolishing Fed Square for an Apple mega store.
Catch up on the first ten years.
Federation Square is already vitalized. The public's space is not in need of an aggressive demolition by Apple Incorporated. https://forums.macrumors.com/thread...ore-in-australia.2128357/page-3#post-26272980
https://www.9news.com.au/national/2...-square-apple-store-proposal-heritage-listing No Apple Store at Federation Square. Yah!
Fed square is a beautiful place (and no shopping centre at all as suggested in the article). There are art galleries, lots of restaurants and bars, the tourist information, and lots of public space which is a meeting point and event space with a stage (we watch the Australian Open in a public viewing), cultural days, street performers - a central hub in the city.
I am a Melbourne local and even if the architecture has been controversial it is now widely accepted. I personally think it is a great spot in Melbourne and the architecture as a whole looks beautiful.
The Apple design disrespects the feel and atmosphere of the place. I would even go that far and say that there should be no store on Federation Square ... we have Burke Street Mall for that! Kicking out an Aboriginal Gallery in the process and totally demolishing that building. Right so that Melbourne protests!
The new design looks definitely better but the photos they released don't show a lot. On the other side I agree that the Yarra building does not help integrating Fed Square and the Yarra Promenade. A better link would be great but I rather have a cool bar there than an Apple store. Maybe it's time for the Genius Bar to serve food and drinks!
It’s ugly as sin. It looks like a Transformer took a massive dump.