I don't see how Apple offering a little variety would be un-Apple. You mean to say you like everything being dictated 100% of the way?
Maybe they should kill off every Mac except the MacBook Air and tell people it's the MacBook Air or the highway. Even the Air comes in multiple sizes, though!
Likewise, Apple makes 2 versions of the Cinema display - a thunderbolt one and a mini displayport model.
Things I think Apple should do:
* Sell a small (3.5"), and large (4.5"+) size iPhone
* Make 32GB standard, and a standard color - and then sell 16/64GB and other colors as BTO.
If they really wanted to impress me, they'd put an n-trig stylus layer in the iPads. This would allow 3rd parties (or even Apple) to sell a stylus as an option, and not clutter up their precious KISS scheme that sells so well.