Apple Rumored to Offer Personal Engravings on Apple Watch

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 5, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple may give customers the ability to engrave personalized messages onto the upcoming Apple Watch, according to French Apple and tech site iPhonote [Google Translate].

    According to the website's source, who remained anonymous due to their "involvement at Apple", the company would offer an engraving option similar to that of products like the iPhone, iPad, and iPod lines.

    The contact, however, remains unsure of whether the feature would be available on the Apple Watch's launch date or not. They remain "almost certain", however, that the customization option will emerge for the device eventually.

    An engraving option certainly makes sense for Apple's new fashion-focused wearable, especially considering that essentially all of the company's mobile products include the personalization option, but the small footprint of the Watch does raise questions on where the actual engraving would be located.

    The heart rate sensor located on the device's backside takes up nearly all of the real estate of the 38mm or 42 mm device, although drastic character count limitations could perhaps fit truncated messages around the sensor. There's also a possibility that more room could be found on the device's side opposite the Digital Crown, but until Apple officially announces the engraving service, it remains to be seen where the personal messages would fit onto the wearable.

    Despite being announced nearly six months ago, a number of details on the Apple Watch have yet to be revealed in the lead-up to its April launch. Last week, the company sent out invites for the "Spring Forward" media event to take place Monday, March 9 and for which most evidence points towards a heavy focus on pricing and launch day details for the new wearable device.

    (Photo: aBlogtoWatch)

    Article Link: Apple Rumored to Offer Personal Engravings on Apple Watch
  2. levitynyc macrumors 65816

    Aug 19, 2006
    Further killing any resale value these things will have in a couple of years when they are already out of date and the battery lasts for 6 hours.
  3. Sodner macrumors 68020


    Jan 12, 2011
    Pittsburgh, PA
    Personal engraving. The one sure fire way to lower resale value.
  4. JaySoul macrumors 68030


    Jan 30, 2008
    "Your $10,000 Edition Watch has a Best Before End date of 2 years."
  5. heeloliver macrumors 6502a


    Sep 6, 2014
    Santa Cruz, CA, USA
    that'd be pretty cool! Although I have no clue where they'd place it.
  6. Snookerman macrumors 6502

    Jul 6, 2008
    That's why I'll engrave "Prototype" on mine.
  7. illcoolz macrumors member


    Sep 12, 2014
    It would probably be engraved on the side, the opposite side of where the Digital Crown is.
  8. troop231 macrumors 603

    Jan 20, 2010
    That's too obvious. How about EVT and some random number instead :)
  9. Rogifan macrumors Core


    Nov 14, 2011
    Not sure how this is newsworthy as Apple currently offers engraving on other products. :confused:
  10. AppDiggity macrumors member

    Feb 24, 2015
    I remember back when iPods were popular, the ones that had engravings would sell for a lot less on eBay.
  11. Waxhead138 macrumors 6502

    May 18, 2012
    It's just going to be option. People won't have to do it.
  12. rmbpuser macrumors 6502

    Sep 1, 2012
    hmm is there a possibility there will be a way to update your iwatch by keeping the skeleton? werent the internals all cased?
  13. filmantopia macrumors 6502a


    Feb 5, 2010
    I believe s/he's just highlighting Apple's incentive to offer engravings, but didn't say it in the most tactful way.
  14. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Why would this be surprising to anyone since they've engraved iPods and iPads for a long time now.

    Why would anyone buying an edition watch care about resale value? Even if it destroys resale its no different than engraving, say, a Rolex. People who engrave do it because the item is a gift to someone so they don't think the recipient is going to sell it. Anyone who engraves their own watch is an egomaniac and also probably relishes more than someone is wearing a watch with their name on it vs not getting top dollar.
  15. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    Yes. There absolutely is...a possibility...that this will be the case. We'll likely find out on Monday.

    The argument against is that it's not the way Apple does things, and Apple never does anything differently. We might also find out on Monday that the Apple Watch was an elaborate practical joke and that Apple will never make a watch, because the watch would never sell if Apple did every thing the old Apple way, and Apple is unable to adapt to new markets.
  16. filmantopia, Mar 5, 2015
    Last edited: Mar 5, 2015

    filmantopia macrumors 6502a


    Feb 5, 2010
    Many people think this will happen, but it won't. Not because Apple "never does anything differently" as the comment above mine suggests sarcastically, but because it makes zero sense from a business perspective.

    Apple will focus on getting people to purchase their new watches with the newest features, not limiting their future design flexibility nor wasting money and Apple Store resources for an "internal swap" program just to keep old watches in circulation for as long as possible. Apple has too much to gain from getting everyone to have the latest product.
  17. OldWoodchuck macrumors newbie

    Jan 31, 2014
    New Jersey
    Resale? Hmmm.

    I'm going for "For Barry, with Love from Rush."
  18. doelcm82 macrumors 68040


    Feb 11, 2012
    Florida, USA
    My thought is that Apple will offer updated internals for the pricier models, including the sensor array on the back of the Watch. So for a nominal fee (say, $348), you can renew your Watch to the latest technology.

    Someone who likes their Stainless Steel or Gold Edition Apple Watch, but doesn't want to pay the premium to replace it with a comparable model might be likely to pay the upgrade fee. From a business perspective, it's better to sell the upgraded internals than to sell nothing at all to a customer who decides to hold on to her current Watch for another year.

    I don't have any inside knowledge, but that is how I would escape the inescapable trap set by those who argue that no one will pay $10,000 or more for a watch that will be tossed in the trash in two years because it is obsolete.

    We'll all find out Monday, most likely, how Apple plans to address the absolute impossibility of selling gold watches the way they currently sell iPhones.
  19. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Engraving has been done for years, so you're exactly right; not surprising.

    This isn't about the edition watch per se. It's about all :apple: watches. Your premise still applies. Not everyone who purchases Apple products buys with an eye toward the resale market. As for reasons, a gift is one. Being an egomaniac would probably be further down the line.:rolleyes: More close to the front is security. Harder to move stolen watch with engravings. Easier to prove ownership if recovered.
  20. Klae17 macrumors 65816


    Jul 15, 2011
    $10,000 every few years is better than $350 every year. If the edition folks upgrade once every 28 years Apple would have made more money not allowing them to upgrade.
  21. filmantopia macrumors 6502a


    Feb 5, 2010
    People spend that much for a plane ticket or a hand bag. The Edition is not intended to be a priceless heirloom that people save up to buy as an investment. It's for people who don't need to ask how much it cost. $5-10K is a drop in the bucket for the people who will be buying it. They'll just buy a new one in a year or two when its updated, no problem.

    Celebrities, pro sport players, CEOs, hedgefund babies, etc etc. are Apple customers and tech enthusiasts. There will be *plenty* of buyers like this. I used to work at an Apple Store and I assure you there is no shortage of black-card customers.
  22. technosix macrumors 6502a

    Jan 13, 2015
    West Coast USA
    Excellent post!

    Especially in Silicon Valley, SF, LA, and San Diego, four very wealthy areas in CA alone. Add in other wealthy communities across the U.S. Including New York and other areas of the Eastern Coast and within the U.S.A. by itself there's vast potential.
  23. Gasu E. macrumors 601

    Gasu E.

    Mar 20, 2004
    Not far from Boston, MA.
    Sure, that makes sense from a business standpoint. The problem is that this constrains Apple's future designs to support the older form factors. I'm not sure they would be willing to do it unless they already have next year's product fully specified on paper.
  24. Peel macrumors 6502a


    Aug 30, 2004
    If I'm getting my $10,000 Edition watch engraved, Apple better give me back the microscopic gold etching that's removed from the back of the phone.
  25. Sasparilla, Mar 5, 2015
    Last edited: Mar 5, 2015

    Sasparilla macrumors 65816

    Jul 6, 2012
    I could see this, if you could replace the battery (since it will gradually loose its capacity over time) and you could keep the thing for a long time.

    But if the battery isn't replaceable (which seems Apple's design standard these days) then this is an expensive but disposable device (as another commenter said - with a Best Before date of 2 years from release) and you'll resell it for much more (before it naturally degrades) without any personalization.

    I'm fascinated with the idea of being able to replacing the guts (and battery?). That would be marketing genious on Apple's part as now instead of just really rich people you would open up the market to folks who have the money, but do have to think about it and can tell themselves...but I can upgrade this when I need to. The battery has to be part of the upgrade though or it won't be worth it.

Share This Page

45 March 5, 2015