Except that the LG Models aren't shipping, and haven't been for a while,,,Totally agree. I am not one to keep saying, “When Jobs was there..” But in the case of Apple Monitors and other products that are now gone, there is surely a difference in philosophy about developing products at Apple (and probably needed to be as Jobs knew and picked Cook) to be the most successful company as far as $ ever to date.
Jobs on one side would be motivated to have an Apple Monitor for the Mac Mini “just because” he did not like to see another branded Monitor hooked up to his product. He would spend the money and resources just for that reason (only) and not get the margins he might want, but do it for his ideology. That is clear when Jobs cancelled (delayed) a launch of a major Product once just because he did not like something and they redesign or fixed it “just because” it did not meet his expectations. Lost A TON of money in the short run…but…gained in the Long run. Apple runs in short run thinking now (new era) to meet share holders expectations as any company that is enslaved by the market in “the big game” has to be. Tim Cook is clearly about the bottom line (and should be now) and as a big time CEO that is his job (and he does it well), regardless if I like his philosophy or whatever his choices in picking ties may be.. Who cares, he is CEO of a high price toy company now and has more concerns and stress than just giving us a monitor with an Apple logo on it. You noticed they took off the logo on the front on the new imacs….shows a lot….
Yes, when Apple was small you can make those decisions like Jobs did, but now the driver of the company is totally reliant on shares and share holders. Not a problem of course to those who cash in…but it is the norm for a company that plays ball in the big game now like Apple does under Cook.
So..all that said, I would be very surprised if Apple comes out with a “mid-tier” and I say “mid tier” Apple monitor for the minority, because LG handles their low Tier monitor which is highly profitable for Apple. I am sure (and could bet high on this) if we could know the sales numbers (probably low in comparison) that the LG monitor gives to Apple, it does not meet Tim’s sales expectations, but…that is justified as he is providing something for the (remember) “entry” level mac mini. If Apple execs do not use a secondary monitor (now probably just using Laptops or ipads), then there is no need to make a secondary monitor. They will use their expensive Apple monitor. If Apple still makes products “just for themselves”, then there is no need. But theses ideas are long gone at Apple. $ is the dominate factor now.
Also, if you noticed, the screens on the ipads and laptops are getting bigger and bigger as time goes bye…why? Laughingly….it is because the old Apple executives who are still around are getting older, so they need bigger screens to count “beans”. LOL. A big slap to all of the baby boomers “be young forever” ideals.
I would like a lower tier Apple monitor “just because”..but highly unlikely as times and ideals change.
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Apple Said to Be Working on Lower-Priced External Monitor to Succeed Thunderbolt Display
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So I should just forget about this cheaper Apple branded retina monitor ? I ditched my two older DisplayPort Dell 4K since my M1 MacBook can't run two monitors anyway but thing is I am still looking for a decent usb c monitor that works well with MacOS (correct dpi).
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The rumors persist. Hope springs eternal.
Til then, here’a rundown on a few non Apple choices.
Yes those monitors look really good but I don't know about Huawei, prefer a "dumb" monitor.
Link to the more recent news: Apple Rumored to Launch Lower-Priced 24-Inch and 27-Inch External Displays: What to Expect