That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
There were app stores at the time. Heck, every carrier had one. Plus there were some large vetted ones like Handango. Where do you think Apple got the idea from?
However, companies like Microsoft were not about to mandate that apps could only come from a store they curated... not only would that have caused screaming from users around the world, but probably have attracted the attention of anti-monopoly agencies. Apple users are different, and Apple was much smaller back then, and so the outcry was much more low key.
Once Apple did such a greedy thing though, that opened the door for other megacorporations to do the same.
Well agreed it was a good idea, though the concept of apps on a device was far from a new one, and ironically Jobs was really opposed to the App Store in the first instance.
That is correct. Jobs thought it was dangerous to allow third party apps, and also did not want people to think of the iPhone as a portable computer (which is directly opposite what many call it now). He said:
“
You need it to work when you need it to work. Cingular doesn’t want to see their West Coast network go down because some application messed up.”
(Ironically, it was actually an official Apple OS update that brought down the AT&T 3G network for a while, because of a W-CDMA power output bug that ramped up iPhone transmitters until other users were pushed off a cell.)
Let's not forget they set up the entire end-to-end infrastructure to create and distribute the apps, all the way from designing and releasing the applications used to program them - and even making their own programming language to boot - hosting said apps on their servers, designing the operating system used to run the apps, and last but not least designing and producing the actual hardware devices that run them.
Oh for goodness' sake. Every device / laptop / phone maker creates developer SDKs. How else do you get enough apps? And most SDKs are free.
Until Apple however, no smartphone maker forced their developers to only be able to use that maker's own store.
Let's not forget that little part.
What Jobs did around 2005 was to make fun of the way that flip phones could only download vetted apps and ringtones from cellular carrier walled garden app stores. He mockingly called the carriers "orifices" for doing this.
Two years later he realized that was where the money was, and created his own even higher walled garden "orifice".
And yet developers are cool with this. The many other HUGE benefits I cited are the reason people choose to develop for iOS. No one is putting a gun to their heads and making them write and release apps for Apple.
Seriously? Developers have NO CHOICE if they wish to access normal users, because Apple made it so that only apps from their own store could be bought and downloaded.
If there were more than one store available, then many smaller developers would be cool with going through a non-Apple, less greedy, perhaps far better vetted and advertised, alternative store.
Not to mention all the major app makers who would love to have their own stores, bypassing Apple's 30% grab.
How about showing a distribution graph so we can see how those mind blowing profits are spread around. I'm guess a few big winners and mostly losers.
Last I checked, over half the app store royalties go to about two dozen top (mostly game) makers.
There's actually too many developers. Besides the price race to the bottom that occurred so quickly, another thing that drives many developers crazy, is that even if they do come up with something cool and new, then within weeks there are tons of clones available for less / free.