Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

[MacRumors]

Apple today promoted the Vision Pro in a new video ad shared on its YouTube channel, ahead of the headset launching in the U.S. this Friday, February 2.

The ad demonstrates wearing the Vision Pro and navigating the visionOS operating system.

"Apple Vision Pro is here," the video description says. "Now, digital content blends seamlessly with your physical space. You can do the things you love in ways never before possible."

As noted by Dylan McDonald, this ad is a shorter and slightly modified version of a video that Apple originally showed at the end of its WWDC keynote last June, shortly after introducing the Vision Pro. It aired during today's NFL playoff games.

Article Link: Apple Says 'Hello' to Vision Pro in New Ad as Headset Nears Launch

 

[a m u n]

👋

 

[attohs]

New ad, same old content.

 

[Doctor Q]

Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.

 

[Michael Scrip]

Hello!

 

[ps3zocker]

This launch feels like if iPad came before the iPhone (as was originally intended), but we got the bigger, bulkier product first and the real revolution will come in 10 years. Still excited for the potential.

 

[Spaceboi Scaphandre]

They're recycling the same footage from WWDC?! You seriously couldn't record some new stuff?

My god they really don't have any confidence in this thing

 

[gleepskip]

It's too bad there's not an inherent use case for this product like there is for a phone and a watch. So much technology, so little need.

 

[ApplesAreSweet&Sour]

The ad is not new. Must be at least 6 months old by now.

 

[itsMaxDigital]

working on a project while Making breakfast and interacting with your kids ? this will never happen

 

[DanielPrice]

Hmmm

Eye sight still looks strange

 

[Fuzzball84]

Still looks like a scuba mask… i think this is one thing they need to address on a second gen. They need to make it look far more natural… like wearing shades etc

 

[Fuzzball84]

They're recycling the same footage from WWDC?! You seriously couldn't record some new stuff?

My god they really don't have any confidence in this thing

Not if you dont want it to raise in price to 3599….

 

[Fuzzball84]

Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.

The only use case would be if youre watching alone… and i guess you would be in the adult content scenario too 🤣

 

[8KYUP]

So stoked to see this! I am ready and waiting. Ready to test the full Mac interface, alongside native apps, and check out what's possible in terms of productivity right off the bat. Looks amazing. We are one week out!

Here is a great vid on who it is for and why:

 

[contacos]

This only tells me that not even Apple knows what it’s supposed to solve like so far it just seems like another passive consuming device, ironically lacking in the games department. Everything just floating 2D windows 😴

When will you even get the chance to watch a movie on your own on this thing unless you are single.

The ad makes it seem like it will be totally normal to walk around with those goggles on all day surrounded by your family when in fact (at least judging by my Quest 3), you make the conscious decision like „ok I am going to put it on for about an hour now while my wife is picking up the kids“. It’s way too „in your face“ (get it?) to just casually wear it all day and if you don’t wear it all day, you might as well just pick up that call on your phone like what are the odds to be wearing it in the exact moment you are receiving a call.

honestly, I would find it downright rude. I am not using my Quest 3 when my BF is home for example (unless we play a game in turns) because I don’t want him to feel ignored

 

[macvicta]

This is the weirdest thing I’ve ever seen from Apple. They honestly expect people to walk around in their daily routine with that heavy device strapped to their heads? We’re a decade away from a version of the Vision Pro that makes this commercial realistic.

 

[Fuzzball84]

This is the weirdest thing I’ve ever seen from Apple. They honestly expect people to walk around in their daily routine with that heavy device strapped to their heads?

This in its current form is extremely niche… the first gen buyers are guinea pigs for sure on this… and they are paying apple for that privilege.

 

[erikkfi]

Exciting first draft! Looking forward to seeing the finished product.

 

[citysnaps]

This only tells me that not even Apple knows what it’s supposed to solve like so far it just seems like another passive consuming device, ironically lacking in the games department. Everything just floating 2D windows 😴

When will you even get the chance to watch a movie on your own on this thing unless you are single.

The ad makes it seem like it will be totally normal to walk around with those goggles all day surrounded by your family when in fact (at least judging by my Quest 3), you make the conscious decision like „ok I am going to put it on for about an hour now while my wife is picking up the kids“

AVP is so much more than just letting a user create multiple large virtual computer displays in your living room.

If you happen to be curious, you might want to do a little research about AR and its potential applications. Apple has, collaborating with Stanford University's AR/VR laboratory for the last 7-8 years.

 

[ke-iron]

Running visualization and design apps looks intriguing, but I still can't imagine preferring to watch a movie this way, as opposed to watching on a big-screen TV sitting with my family.

And that’s ok. It’s not for everyone and you should do what you enjoy. You sound like you enjoy watching tv with the fam, nothing wrong with that, same as nothing wrong with other people wanting to watch content by themselves on the Vision Pro.

 

[macfacts]

Shouldn't apple be trying to get developers first instead of the general public?

 

[GhostRaider]

Have you seen iJustine's face when she has it on? It literally looks like its crushing her face. Its definitely a concept product. Not something practical.

 

[cocoua]

The only use case would be if youre watching alone… and i guess you would be in the adult content scenario too 🤣

main use for meta quest users beyond games... p*rn always pushing new techs fordward!

 

[JPack]

At least the ad truthfully acknowledges the lack of apps.